Branches Shopping cartLogin NowBranches Shopping cartLogin NowThe company GPO was founded in 2015 by former executives and specialists from the optics industry with the aim of offering nature-loving customers particularly high-quality optics with significantly more features at an extremely fair price-performance ratio, GPO was founded in 2015 by former executives and specialists from the optics industry with the aim of offering nature-loving customers particularly high-quality optics with a significant increase in features at an extremely fair price-performance ratio. This is made possible by particularly lean as well as flexible and efficient and efficient corporate structures and processes. The main pillars are the hunting, nature observation, golf, government and OEM segments. GPO products are already represented in more than 40 countries, mostly under the GPO brand, but often also under the brands of OEM partners.
Headquarters.
The group's headquarters are located in Germany in the south of Munich (Inning am Ammersee). This is also where all the central departments such as research & development, product management, construction & design, quality control, marketing & sales, administration and logistics are located.
Every new product starts at the headquarters in Germany with specification, development including optical design as well as mechanical construction. Key components such as the fibre reticle or the electronics are developed and manufactured entirely in Germany. Software and menu navigation (e.g. Rangeguide, rangetracker) are specified and programmed here, taking into account the aspects of intuitive user guidance. GPO attaches great importance to a high-quality, modern and ergonomic design as well as to selected materials (e.g. engraved and coloured decorative rings or operating elements, rubber-armoured aluminium eyecups or magnesium bridges of the binoculars with soft-touch coating). Important tools, such as those for magnesium die-casting or rubber injection moulding, are developed and owned by GPO.
Final assembly takes place in our international manufacturing network under GPO quality philosophy and standards. From there, all products go back to the headquarters in Germany, where they undergo a 100% final quality check and are packed and shipped with the extensive accessories and documentation. In doing so, GPO always acts in a sustainable, resource-saving and environmentally conscious manner.
GPO offers binoculars that have been developed and tested to meet the needs of users from all over the world. meet. Our PASSION™ HD Premium binoculars represent the pinnacle of design, function and performance, offering outstanding light transmission, image sharpness, close focus and have brilliant colour rendition. The bodies of the PASSION™ HD are made of pure magnesium, they feature an innovative micro-bridge with integrated tripod thread and rotating eyecups made of aluminium, offering maximum robustness with minimum weight.
.To round off the first-class features, we have integrated the dioptre adjustment into the focusing wheel, making making these binoculars one of the most beautiful and powerful in their class. The PASSION™ ED series is available in 4 modern colours and offers the perfect entry into the world of high-quality observation optics at an unbeatable price-performance ratio. Thanks to ED lenses with multi-layer coatings, the glasses offer wide fields of view, high edge sharpness and transmission values as well as an extreme close-up range. You will hardly find comparable binoculars that are lighter and more compact.
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