Sony Alpha ILCE-7R V + Sigma 28-105mm f2.8 DG DN

Sony Alpha ILCE-7R V

A new era of resolution: The α 7RV impresses with outstanding AI-based scene recognition and rapid processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K and lets you capture subject details and textures in unrivaled quality. In addition, the camera offers an optimized integrated image stabilization system with up to 8-stop compensation, a unique three-axis adjustable display and a high-resolution electronic viewfinder for a professional shooting experience. With high-speed connections, the α 7RV is a groundbreaking innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits.

AI-based autofocus

With unique AI-based technology, you get accurate, fast and consistent autofocus tracking of subjects in real time. The AI-based detection works even better with people, animals and birds and now for the first time also recognizes insects, cars, trains and planes. With this professional camera, you can create razor-sharp photos and video content even in challenging conditions.

Outstanding detail

The 61 MP back-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second and the enhanced Pixel Shift shooting mode gives you huge 240 MP images with outstanding detail. Nature and wildlife enthusiasts can use the APS-C mode to extend their range and achieve maximum 26MP quality.

8K and 4K60P video recording

In addition to 8K and 4K recording, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables a long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses.

Designed for professionals

The α 7RV optimizes the shooting experience for professional users with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels and a new, uniquely adjustable touch screen. With a ruggedized body, the α 7RV provides a seamless platform for photographers and videographers who want to focus on their craft.

High-speed transmission and connectivity

For professional requirements, the α7RV offers advanced connectivity with a transmission speed of 2.4 GHz/5 Ghz via high-speed Wi-Fi and a 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera allows shooting on CFexpress Type A and SD in two card slots, providing a reliable media storage solution.

Optimize your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera. Make optimum use of the camera's resolution and unique autofocus system for your purposes and enjoy unique Sony functions such as Breathing Compensation.

IV is followed by V: The new Alpha 7R V full-frame camera from Sony offers an unprecedented high-resolution image experience with AI-based autofocus

A new Artificial Intelligence (AI) processing unit combined with a high-resolution 61 MP image sensor and BIONZ XR Processing Engine for the best image quality ever in an Alpha body.

The Alpha 7R V combines the highest resolution image sensor of Sony with a new AI (Artificial Intelligence) processing unit for the best image

quality ever

in

an Alpha body

.AI-based image recognition - a first in an Alpha camera - and the powerful BIONZ XR image processing engine - a first in the "R" full-frame series. The combination of the high-resolution sensor and these processors enables a new breakthrough in scene recognition and capture for both stills and video.

The new Alpha 7R V offers 61.0 megapixel image resolution for stills, 8K video output, the most effective 8-stop image stabilization of any Sony Alpha cameras to date, a new four-axis multi-angle monitor, high-speed communication functions, outstanding operability and smooth workflow integration. This makes Sony's latest camera ideal for professionals who need a first-class tool for high-resolution photography.

"The latest model in our Alpha 7R series is the perfect example of our relentless drive to develop industry-leading imaging technologies," said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. "We are very excited to introduce the brand new Alpha 7R V with its exceptionally advanced AI integrations that enable next-generation autofocus capabilities. And we're looking forward to seeing what our community will achieve with the new Alpha 7R V."

Optimized AF based on a newly developed AI processing unit

The Alpha 7R V offers next-generation autofocus with advanced scene recognition thanks to new AI (Artificial Intelligence) based processing that incorporates Deep Learning. The cutting-edge AI processing uses detailed information to assess human postures. This greatly improves the precision of the camera's scene recognition and fully exploits the potential resolution. In addition, several new subject types have been added to the AI-based scene recognition, including vehicles and insects

. In addition to the advanced AI technology, the Alpha 7R V also offers optimizations of numerous popular functions of other cameras of the Sony Alpha series, which are now available for the first time in the Sony 7R series:

• continuous real-time tracking
• faster and more accurate high-density AF system with wide autofocus range
• continuous shooting at up to 10 fps and AF/AE tracking
• silent, vibration-free shooting at up to 7 fps
• high-speed continuous shooting of up to 583 compressed RAW images9

In addition, the Alpha 7R V features focus functions that support high resolution, such as Full-Time DMF (direct manual focusing possible at any time) and Focus Bracketing, a highly sought-after function that enables the creation of focus-stacked images.

Exceptionally high resolution, as you would expect from the Sony Alpha 7R series

The latest BIONZ XR image processor and the Exmor R CMOS 35 mm full-frame sensor with back-illuminated design and approx. 61.0 effective megapixels together ensure that the Alpha 7R V produces breathtakingly detailed images. The BIONZ XR processor ensures that the resolution potential of the camera sensor is fully exploited. As a result, the Alpha 7R V achieves the highest resolution at low sensitivity in the entire Alpha series to date. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies and a wide dynamic range of 15 stops for stills

. With a high-precision image stabilization unit, advanced gyro sensors and optimized stabilization algorithms for stills and movies, the entire image stabilization system of the Alpha 7R V is state of the art. In addition to the 8-stop compensation effect2 for stills, the new stabilization algorithm also offers precise, pixel-accurate detection and control and uses the full potential of the sensor's 61.0 megapixel resolution to bring out the finest subject details. Pixel shift multi-shot has also been further optimized for the latest camera from Sony: This function makes use of the high-precision integrated image stabilization. Several minimally shifted images are taken in quick succession, which are then combined on the computer to create a single image with outstanding resolution. Using the latest version 3.5 of the Imaging Edge Desktop computer application, the smallest movements at pixel level, such as changes in the position of the subject or the leaves on a tree, are automatically detected and corrected to create a perfectly composed image. Data corresponding to around 963.2 million pixels can be used to create composite images of around 240.8 million pixels (19,008 x 12,672 pixels) from 16 shots. The Alpha 7R V also supports precise and versatile external flash control for even more creative freedom. Even photos and videos in difficult lighting conditions are no problem: the Alpha 7R V effectively suppresses the flickering of artificial light.

A range of additional functions further increase flexibility when taking photos:

• lossless compression of RAW images, selectable size and quality of RAW images
• significantly enhanced focus and exposure bracketing
• Creative Look settings available for photos and videos
• High-quality HEIF images with high compression efficiency
• Wide brightness range when displayed on a large monitor

Videos with a cinematic feel

The Alpha 7R V not only shines with outstanding photo functions, but also with advanced functions for filming. With 8K1 24/25p video, 4K video oversampling of 6.2K without binning, highly efficient MPEG-H HEVC/H.265 encoding, intra-recording, 4:2:2 10-bit recording and more, Sony's latest camera ensures excellent image quality and flexible editing. In addition, the Alpha 7R V offers advanced scene recognition for the most reliable real-time tracking yet, breathing compensation, the ability to use camera metadata for post-processing and advanced built-in image stabilization. In addition to the camera's own image stabilization in Active mode for smoother hand-held shooting, the Alpha 7R V is also compatible with selected lenses that feature built-in image stabilization for extra blur-free shooting.

Outstanding usability and reliability

The Alpha 7R V combines professional reliability with a compact, lightweight design. The camera features a 9.44 million dot electronic viewfinder and a new four-axis multi-angle LCD monitor that combines the advantages of a conventional tilting screen with the flexibility of a side-folding, rotating and tilting display. The Alpha 7R V also features two CFexpress Type A/SDXC compatible media slots and a brand new menu system with touch operation and a wide range of customizable functions.

With state-of-the-art connectivity options, the Alpha 7R V makes work easier for professionals. Data can be transferred at high speed via a 2×2 MIMO WLAN connection (802.11ac) or wired via the USB-C port, which is compatible with SuperSpeed USB 10 Gbit/s. The new USB streaming functions not only enable efficient remote shooting and transfer of photo and movie files, but also support UVC/UAC: users can stream directly from the camera, even in 4K resolution (QFHD) with audio.

In line with feedback from professional users, the Alpha 7R V offers optimized heat dissipation for longer shooting times, an improved dust- and moisture-resistant design, a robust magnesium alloy body and other optimizations.

The Alpha 7R V is also compatible with the new PCK-LG3 glass screen protector, which protects the LCD monitor from smudges and fingerprints without affecting touch sensitivity.

A professional camera with sustainable features

Sony has taken measures to reduce the environmental impact of this product at every stage of its life cycle: from product development to supply chain, production and packaging. Sony aims to inspire by using energy and resources as efficiently as possible. Recycled plastics such as SORPLAS were used for parts of this camera. In addition, the camera is manufactured in a factory that uses renewable energy.

Sony strives to use packaging materials that are plastic-free and still offer good protection against bumps and knocks. Vegetable nonwovens are used for the product bags. All this helps to minimize the environmental impact.

Sigma 28-105mm f2.8 DG DN (A) Sony E-mount

The SIGMA 28-105mm F2.8 DG DN Art is not just another standard Zoom lens. With a powerful wide-angle to medium telephoto focal length and a speed of F2.8, it combines outstanding optical performance with excellent build quality. It also offers a range of professional features that make it one of the most versatile lenses on the market for mirrorless system cameras with a full-frame sensor.

Thanks to SIGMA's latest optical technology and the use of large-diameter lenses, including FLD, SLD and five aspherical elements, it is capable of mastering a wide range of photographic situations - from detailed landscape shots to portraits with harmonious bokeh.

The lens offers exceptional versatility without compromising on optical quality. A high-speed autofocus with HLA technology, the robust, dust and splash-proof construction and various features, such as the de-clickable aperture ring, are among the high-quality features. With a compact and lightweight body and a weight of less than 1 kg, the SIGMA 28-105mm is an exceptional all-round lens - both for photos and videos.

Versatile 28-105mm Zoom with constant F2.8 aperture

Many conventional Zoom lenses with a focal length of up to 105mm do not offer a constant aperture of F2.8 and usually stop down to F4 at the telephoto end. The SIGMA 28-105mm F2.8 DG DN Art offers the advantages of a continuous F2.8 aperture, such as light intensity and variability of depth of field over the entire focal length range. Its optical performance is also extremely high over the entire Zoom range. The consistently thorough reduction of optical aberrations within each lens group ensures outstanding results. Its outstanding close focusing distance also enables close-ups with a reproduction scale of approx. 1:3 in the telephoto range.

F2.8 - perfect for portraits and in low light conditions

With its high speed over the entire focal length range, the SIGMA 28-105mm F2.8 DG DN Art is a real working lens that can be used for almost any type of photography. Landscape photographers benefit from wide-angle shots with enormous three-dimensionality, while the large Zoom range offers great flexibility in reportage photography. At the same time, the continuous F2.8 aperture ensures faster shutter speeds than an F4 with comparable lenses and therefore provides sufficient scope for working in poor lighting conditions or at dusk. The Zoom range from 85mm to 105mm benefits portrait photographers. In combination with the large aperture of F2.8, a shallow depth of field is achieved, which impressively isolates the main subject against a background with large and soft bokeh.

Outstanding close-ups

With a focusing distance of just 40 cm over the entire focal length range, the SIGMA 28-105mm F2.8 DG DN Art brings you close to the subject for images with a wealth of detail. The magnification of 1:3.1 at 105mm focal length ensures impressive results for close-ups

. Superior optical performance over the entire focal length and focus range

The SIGMA 28-105mm F2.8 DG DN Art works uncompromisingly and suppresses aberrations very effectively within each individual lens group over the entire focal length and focus range. This ensures that the lens delivers consistently high performance despite its large Zoom range. This is thanks to the modern, high-quality optical design of the lens. This includes two FLD, one SLD and five aspherical elements, including an element with a diameter of 66.4mm in the first group. Such large elements are very difficult to manufacture. SIGMA's decades of experience in the field of optical design and the advanced manufacturing technology of the SIGMA factory in Aizu, Japan, make this possible.

Low susceptibility to flares and ghosting

Flares and ghosting, which affect image quality, have been optimized for all lighting conditions using state-of-the-art simulation technology. In addition, SIGMA uses Nano Porous and Super Multi-Layer lens coatings on this lens to prevent flares and ghosting as far as possible. This means that brilliant, high-contrast images are possible even in unfavourable lighting conditions.

Minimized focus breathing

For filmmakers, a constant image section is of crucial importance. For this reason, great importance was attached to reducing focus breathing to a minimum during the development of the lens. This ensures that changes in the image angle due to focus shifts are minimized over the entire Zoom range. This ensures natural-looking focus shifts when shooting video and easier image alignment when focus stacking

. Outstanding handiness thanks to a weight of less than 1 kg

Standard Zooms should be small and light enough to shoot handheld for long periods of time. That's why the SIGMA 28-105mm F2.8 DG DN Art was developed with mobility in mind. It combines five aspherical elements, which shorten the overall length of the lens, with a magnesium alloy construction that limits the weight of the lens to less than 1 kg. This makes the lens similarly manageable to shorter standard Zoom lenses, while offering a wider Zoom range.

Outstanding optical performance in a slim body

By using five aspherical elements in the optical design, SIGMA has succeeded in significantly shortening the overall length of the lens without compromising on sharpness and image quality. This advanced design was only possible through continuous technological innovation and state-of-the-art manufacturing processes at SIGMA's sole production facility in Aizu, Japan.

Smarter design means lighter weight

Zoom Lenses with a constant F2.8 aperture can be heavy. By optimizing the design and materials of the SIGMA 28-105mm F2.8 DG DN Art, SIGMA has achieved a remarkably low weight of less than 1 kg. By using magnesium alloy instead of aluminum for the lens barrel around the lens mount, the weight of these parts alone has been reduced by two-thirds while maintaining rigidity.

Professional features, fast autofocus and excellent workmanship

In addition to the fast autofocus provided by the HLA (High-Response Linear Actuator) linear motor, the SIGMA 28-105mm F2.8 DG DN Art has a range of features that help to achieve the best possible results in any shooting situation. These include a dust and splash-proof construction and the water and oil-repellent coating on the front lens. A Zoom lock switch, the de-clickable aperture ring, two AFL buttons and the focus ring, which can be operated precisely for MF shots, are further professional features.

An HLA linear motor for fast and precise AF

The lens is equipped with an HLA linear motor (High-response Linear Actuator), which offers a high drive speed as well as responsive, precise and smooth AF. Thanks to its virtually silent operation, it is also suitable for video recordings

. Aperture ring with "de-click function"

Many demanding users appreciate the ability to set the aperture directly on the aperture ring of the lens. The SIGMA 28-105mm F2.8 DG DN Art therefore offers an aperture ring. Thanks to its "de-click function", this feature is also interesting for filmmakers, as the aperture can be adjusted smoothly and silently in this position. Those who prefer to set the aperture on the camera body can use the aperture ring's lock function and are protected against accidental adjustment.

Equipped with two AFL buttons

The lens has two AFL buttons, which have been positioned for optimum accessibility when shooting in portrait and landscape format. These buttons can be assigned individual functions with compatible cameras*

*Only in combination with compatible cameras. The available functions may vary depending on the camera used.

Zoom lock switch

The lens is equipped with a Zoom lock switch, which locks the Zoom mechanism in the wide-angle range and prevents the tube from extending unintentionally due to its own weight. The lock can be released not only via the switch, but also by turning the Zoomring, which enables quick and flexible handling for spontaneous shots.

Protected from external influences

In addition to the dust- and splash-proof housing*, the front lens of the lens has a water- and oil-repellent coating.

The lens is protected against dust and splash water, but is not waterproof.

Including lockable tulip-shaped lens hood

The specially adapted lens hood LH878-07 is included with the SIGMA 28-105mm F2.8 DG DN Art. This is securely locked in place with a quick twist and can be attached to the lens upside down for space-saving storage.