Sony Alpha ILCE-7 III + Sigma 24-70mm f2.8 DG DN II (A)

Sony Alpha ILCE-7 III

The mirrorless digital camera Sony

ILCE-7

III is characterized by its updated sensor design and is a camera suitable for both photo and video applications with a variety of work situations

.

The newly developed 24.2 MP Exmor R BSI CMOS sensor and BIONZ X image processor are optimized for

improved speed and low-light performance, enabling an impressive continuous shooting rate of 10 frames per second.

optimized for improved speed and low-light performance, enabling an impressive continuous shooting rate of 10 frames per second and improved autofocus performance for faster and more reliable subject tracking.

The updated Fast Hybrid AF system uses a combination of 693 phase detection points and 425 contrast detection areas for very fast focus acquisition in almost all lighting conditions and maintains focus on the subject more effectively. In addition to speed and autofocus, the processing improvements also ensure clearer images with greatly reduced noise throughout the sensitivity range of ISO 100-51200, which can even be extended to ISO 50-204800

.

Video recording capabilities have been enhanced for improved quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, the a7 III utilizes 5-axis SteadyShot INSIDE sensor-shift image stabilization, which minimizes the occurrence of camera shake by up to 5 stops.

Aside from the imaging system updates, the body design of the Sony a7 III has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which features a tilting design to better support high and low angle work. A Tru-Finder OLED EVF viewfinder with 2.36 million pixels is responsible for bright and clear subject recognition

,

two SD memory card slots are now available for greater shooting flexibility, and a larger NP-FZ100 battery can now also be used to provide up to approximately 710 shots per charge. The body is made of a robust magnesium alloy for use in tough conditions, and this and the a7 III's weather sealing also make the body resistant to dust and moisture.

24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor

The 24.2 megapixel Exmor R CMOS sensor works with the BIONZ X image processor to deliver high-resolution still images and video while minimizing noise and improving speed. This sensor design works with an on-chip lens design and anti-reflective coating, as well as the elimination of the optical low-pass filter, to improve shooting quality and increase detail.

In addition,

a copper wire layer improves data transfer speed for the creation of 14-bit high resolution stills with a native sensitivity of ISO 100-51200, which can be extended to ISO 50-204800

. In addition,

the internal UHD enables 4K video recording with a wide dynamic range utilizing the full width of the full-frame sensor

.

The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times while capturing an impressive 15 stops of dynamic range at low sensitivity levels. The sensor and processor combination also enables fast continuous shooting at up to 10 frames per second at full resolution, for up to 177 consecutive frames and with full-time AF/AE, whether using the mechanical shutter or the electronic shutter. When shooting in Live View mode, a continuous shooting rate of up to 8 frames per second is still possible.

Fast Hybrid AF system

An advanced 4D FOCUS system now uses a combination of 693 phase detection points, covering approximately 93% of the frame, together with 425 contrast detection areas to ensure reliable and fast autofocus and subject tracking. This fast hybrid AF system now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as significantly improved focusing in low light.

The use of phase detection points now enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens adapters with full continuous AF/AE tracking compatibility

.

The Sony a7 III offers extensive customizable color and gamma controls, allowing users to adjust gamma, black level, knee, color level and more. Users can also utilize the same S-Log2 gamma curve found on high-end Sony Cinema, which brings up to 1300% more dynamic range to the video signal than the conventional REC709, increasing flexibility in post-production.

HLG (Hybrid Log-Gamma) support is also available for recording within a wide color space in addition to the BT.2020 color space. In addition to S-Log2, S-Log3 is also available to create an effective 14-stop dynamic range with improved grading control in the shadow to mid-tone range of the image.

Body design and built-in Wi-Fi/Bluetooth

The XGA OLED Tru-Finder EVF is responsible for a bright, clear and detailed image with a resolution of 2.36 million pixels and 0.78x magnification. This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focusing to support manual focusing. In addition to the EVF, a 3.0" 922k-dot LCD is also mounted on the back of the camera, featuring a touch panel design for intuitive operation and focusing. The screen can also be tilted 107° upwards and 41° downwards to make it easier to work at high and low angles

, while

the magnesium alloy chassis guarantees rigidity, durability and stability while keeping the weight down. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved to allow for more comfortable one-handed holding.

Weather sealing is used to resist dust and moisture and ensure reliable operation in harsh weather conditions

.

With the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge. Dual SD memory card slots allow flexible file storage and editing and can be configured to partition raw and JPEG files or be used for overflow recording. One of the card slots is designed to support UHS-II memory cards. In addition to a micro USB port, a USB 3.0 Type-C port has been added to enable faster and more reliable tethering support. The USB Type-C port allows the camera to be charged via the host power source while plugged in, and

built-in Wi-Fi enables the Sony a7 III to instantly share images to mobile devices for direct online sharing to social networks, email and cloud. NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the connected mobile device can also display a live image on its screen and remotely control the camera shutter. Bluetooth connectivity allows location data to be captured

.

Other camera functions

The

'Ratings' function allows you to assign values from 1-5 stars to images in the camera for quicker editing and sorting during post-processing at home

.

An advanced 1200-zone evaluative metering sensor delivers consistent and accurate results with multi-segment metering, center-weighted metering or spot metering. Highlight and Average metering modes help prevent blow-out highlights and ensure stable automatic exposure

, while

Anti-Flicker Shooting automatically detects and delays the shutter release to minimize the flicker effect for more consistent results in still images

.

Body design and built-in Wi-Fi/Bluetooth

• The XGA OLED Tru-Finder EVF has a resolution of 2.36m and 0.78x magnification for bright, clear and detailed viewing

.

• This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focus tracking for the benefit of manual focus operation
.
• In addition to the EVF, a 3.0" LCD display with 922k dot is available on the rear, featuring a touch panel design for intuitive operation and focus control
.
• The screen can also be tilted 107° upwards and 41° downwards, making it easier to work from high and low angles
, while
• the magnesium alloy body ensures rigidity, durability and stability with low weight
.
• The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for a more comfortable hand position
.
• A weather seal protects the camera from dust and moisture, ensuring reliable operation in harsh weather conditions
.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge
.
• Two SD memory card slots allow for flexible file storage and handling
.
• They can be configured to partition raw and JPEG files or be used for overflow shooting
.
• One of the card slots is designed to support UHS-II memory cards
.
• A USB 3.0 Type-C port has been added in addition to a micro USB port to provide faster and more reliable tethering support
.
• The USB Type-C port allows the camera to be charged from the host power source while plugged in, and
• thanks to the built-in Wi-Fi connection, the a7 III can instantly transfer images to mobile devices for direct online sharing on social networks, email or cloud storage
.
• NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex setup is required
. Once
• connected, the linked mobile device can also display a live image on its screen and remotely control the camera's shutter button
.
• The Bluetooth connection allows location data to be captured
.

Other functions

The

• rating function allows you to assign stars from 1 to 5 to the images in the camera, so that you can edit and sort them more quickly in post-processing at home

.

• The advanced 1200-zone evaluative metering sensor delivers consistent and accurate results when using multi-segment, center-weighted or spot metering
, while
• the highlight and average modes help to avoid overexposed highlights and ensure stable automatic exposure respectively
.
• The anti-flicker function automatically detects and times the shutter release to minimize the flicker effect for more consistent photo results
.
• Image Effect Modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta) and Soft High-Key
.
• Creative Style Modes: Standard, Vivid, Neutral, Clear, Deep, Bright, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 levels), Saturation (-3 to +3 levels), Sharpness (-3 to +3 levels).

Sigma 24-70 f2.8 DG DN II Sony-E

Exclusively for mirrorless cameras｜Compatible with full-frame cameras

The 24-70mm F2.8 Art has been further developed on all levels:

The SIGMA 24-70mm F2.8 DG DN II Art has been significantly enhanced compared to its predecessor model. The most advanced technologies available to SIGMA in design and production

have been used.

Compared to the previous SIGMA 24-70mm F2.8 DG DN Art model, the SIGMA 24-70mm F2.8 DG DN II Art has an improved resolving power over the entire Zoom range. It also benefits from functional improvements, such as the newly added aperture ring and the high-speed autofocus with newly developed HLA drive (High-Response Linear Actuator)

.

In addition, the lens is approx. 7% smaller and 10% lighter than its predecessor. The new 24-70mm F2.8 II Art is therefore a versatile and powerful tool with which photographers and filmmakers can unleash their creative potential

.

Top performance that lives up to the reputation of a top model

The new SIGMA 24-70mm F2.8 DG DN II Art is the successor to the SIGMA 24-70mm F2.8 DG DN Art, which is known for its high optical performance, and has a further improved resolution over the entire Zoom range. It delivers the highest image quality even at open aperture and the high speed of F2.8 ensures a soft and harmonious bokeh. The lens therefore offers maximum performance in almost all shooting situations. The short closest focusing distance further expands the creative possibilities. Flares and ghosting are excellently corrected and focus breathing is largely minimized. This means that the outstanding creative possibilities of this lens can be used to the full in both photo and video

applications.

High optical performance across the entire image and Zoom range

The

optical design of the lens comprises 6 FLD and 2 SLD glass elements. In addition, 5 aspherical lens elements are used. Aberrations are thus reliably suppressed over the entire Zoom range. Sagittal coma flares in particular are well controlled in order to achieve a consistently high resolution right up to the periphery of the image. By effectively correcting lateral chromatic aberration, high-resolution images free of color fringing can be achieved

.

Equipped with 5 aspherical lenses

The use of 5 high-precision aspherical lenses enables both high optical performance with minimal aberration correction and a compact optical design. SIGMA's production facility in Aizu, Japan, has the high-precision aspherical molding technology that allows it to produce the thin, highly polarized aspherical lenses required for this purpose. This has led to a higher degree of freedom in optical design.

Excellent close-up capability

The lens offers an outstanding close-up focusing distance of just 17cm at wide-angle and a maximum magnification of 1:2.7. These factors create potential for creative close-ups

.

Note: When taking close-ups in the wide-angle range, the lens hood should be removed to avoid touching the subject.

Low susceptibility to flares and ghosting

Flares and ghosting, which impair image quality, have been optimized for all lighting conditions using the latest simulation technology. In addition, a Nano-Porous and Super Multi-Layer coating has been applied to the front lens to prevent flares and ghosting as far as possible. This enables brilliant, high-contrast images to be taken even in unfavourable lighting conditions.

Minimized focus breathing

The

optical design effectively suppresses focus breathing. The changes in the image angle when focusing are reduced to a minimum, resulting in natural-looking video recordings.

Better portability and extended features

The SIGMA 24-70mm F2.8 DG DN II Art is approx. 7 % smaller and 10 % lighter than the predecessor model. The user-friendliness has been improved with an additional aperture ring and two AFL buttons. Despite its greater compactness and improved features, the lens offers SIGMA's renowned high build quality. With an uncompromisingly precise and robust construction, as you would expect from a professional photographic tool

.

Better handling

While the number of lens elements used has remained the same compared to the previous model, the overall length has been shortened thanks to the modern optical design. In addition, the more efficient mechanical design has resulted in a portable lens with a maximum diameter of 87.8mm, a length of 120.2mm and a weight of 745g*

*L-mount version.

Outstanding build quality

The robust internal structure and the use of high-precision metal parts ensure high stability and durability in professional use. At the same time, the size and weight of the lens have been reduced. The design has been consistently geared towards the durability and reliability of the lens

.

Aperture ring with "de-click function"

Many demanding users appreciate the ability to set the aperture directly on the aperture ring of the lens. The SIGMA 24-70mm F2.8 DG DN II Art therefore once again offers an aperture ring. Thanks to its "de-click function", this feature is also interesting for filmmakers, as the aperture can be adjusted smoothly and silently in this position. Those who prefer to set the aperture on the camera body can use the aperture ring's lock function and are protected against accidental adjustment.

Equipped with two AFL buttons

Unlike

its predecessor, the lens now offers two AFL buttons, the accessibility of which has been optimized for shooting in portrait and landscape format. These buttons can be assigned individual functions with compatible cameras.

Professional functions, including high-speed autofocus

To offer maximum performance in every shooting situation, the SIGMA 24-70mm F2.8 DG DN II Art has a high-speed AF with HLA drive. Other features, such as dust and splash protection, the water and oil-repellent coating of the front lens and the Zoom lock switch complete the professional features of the lens.

With HLA

linear actuator

The lens is equipped with an HLA (High-Response Linear Actuator) linear motor for the AF drive

. With

the powerful HLA, the maximum drive speed is more than three times faster than the previous model*, ensuring responsive AF shooting

*compared to the maximum drive speed of the SIGMA 24-70mm F2.8 DG DN Art, the actual AF focusing time may vary

Protected from external influences

In

addition to the dust and splash-proof housing*, the front element of the lens has a water and oil-repellent coating

.

The lens is protected against dust and splash water, but is not waterproof.

Equipped with a Zoom lock switch

The lens is equipped with a Zoom lock switch, which locks the lens in the wide-angle range and prevents the barrel from extending unintentionally due to its own weight. The lock can be released not only via the switch, but also by turning the Zoom ring, which allows flexible handling even for spontaneous shots.

Includes lens hood and case

The specially adapted lens hood LH778-05 is included with the SIGMA 24-70mm F2.8 DG DN II Art and is securely locked with a quick twist. The lens is supplied in a matching case for storage and safe transportation

.