Sony Alpha ILCE-7 III + Tamron 28-300mm f4-7.1 Di-III VC VXD Sony E

Sony Alpha ILCE-7 III (ILCE7M3) Body

The mirrorless digital camera Sony ILCE-7 III is characterized by its updated sensor design and is a camera suitable for both photo and video applications with a variety of work situations

. The newly developed 24.2 MP Exmor R BSI CMOS sensor and BIONZ X image processor are optimized for

improved speed and low-light performance

,

allowing

for

improved continuous shooting

performance

.

optimized for improved speed and low-light performance, enabling an impressive continuous shooting rate of 10 frames per second and improved autofocus performance for faster and more reliable subject tracking.

The updated Fast Hybrid AF system uses a combination of 693 phase detection points and 425 contrast detection areas for very fast focus acquisition in almost all lighting conditions and maintains focus on the subject more effectively. In addition to speed and autofocus, the processing improvements also ensure clearer images with greatly reduced noise throughout the sensitivity range of ISO 100-51200, which can even be extended to ISO 50-204800.

Video recording capabilities have been enhanced for improved quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, the a7 III utilizes 5-axis SteadyShot INSIDE sensor-shift image stabilization, which minimizes the occurrence of camera shake by up to 5 stops.

Aside from the imaging system updates, the body design of the Sony a7 III has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which features a tilting design to better support high and low angle work. A Tru-Finder OLED EVF viewfinder with 2.36 million pixels is responsible for bright and clear subject recognition,

two SD memory card slots are now available for greater shooting flexibility, and a larger NP-FZ100 battery can now also be used to provide up to approximately 710 shots per charge. The body is made of a robust magnesium alloy for use in tough conditions, and this and the a7 III's weather sealing also make the body resistant to dust and moisture.

24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor

The 24.2 megapixel Exmor R CMOS sensor works with the BIONZ X image processor to deliver high-resolution still images and video while minimizing noise and improving speed. This sensor design works with an on-chip lens design and anti-reflective coating, as well as the elimination of the optical low-pass filter, to improve shooting quality and increase detail.

In addition, a copper wire layer improves data transfer speed for the creation of 14-bit high resolution stills with a native sensitivity of ISO 100-51200, which can be extended to ISO 50-204800. In addition, the internal UHD enables 4K video recording with a wide dynamic range utilizing the full width of the full-frame sensor.

The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times while capturing an impressive 15 stops of dynamic range at low sensitivity levels. The sensor and processor combination also enables fast continuous shooting at up to 10 frames per second at full resolution, for up to 177 consecutive frames and with full-time AF/AE, whether using the mechanical shutter or the electronic shutter. When shooting in Live View mode, a continuous shooting rate of up to 8 frames per second is still possible.

Fast Hybrid AF system

An advanced 4D FOCUS system now uses a combination of 693 phase detection points, covering approximately 93% of the frame, together with 425 contrast detection areas to ensure reliable and fast autofocus and subject tracking. This fast hybrid AF system now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as significantly improved focusing in low light.

The use of phase detection points now enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens adapters with full continuous AF/AE tracking compatibility.

The Sony a7 III offers extensive customizable color and gamma controls, allowing users to adjust gamma, black level, knee, color level and more. Users can also utilize the same S-Log2 gamma curve found on high-end Sony Cinema, which brings up to 1300% more dynamic range to the video signal than the conventional REC709, increasing flexibility in post-production.

HLG (Hybrid Log-Gamma) support is also available for recording within a wide color space in addition to the BT.2020 color space. In addition to S-Log2, S-Log3 is also available to create an effective 14-stop dynamic range with improved grading control in the shadow to mid-tone range of the image.

Body design and built-in Wi-Fi/Bluetooth

The XGA OLED Tru-Finder EVF is responsible for a bright, clear and detailed image with a resolution of 2.36 million pixels and 0.78x magnification. This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focusing to support manual focusing. In addition to the EVF, a 3.0" 922k-dot LCD is also mounted on the back of the camera, featuring a touch panel design for intuitive operation and focusing. The screen can also be tilted 107° upwards and 41° downwards to make it easier to work at high and low angles, while

the magnesium alloy chassis guarantees rigidity, durability and stability while keeping the weight down. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved to allow for more comfortable one-handed holding.

Weather sealing is used to resist dust and moisture and ensure reliable operation in harsh weather conditions.

With the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge. Dual SD memory card slots allow flexible file storage and editing and can be configured to partition raw and JPEG files or be used for overflow recording. One of the card slots is designed to support UHS-II memory cards. In addition to a micro USB port, a USB 3.0 Type-C port has been added to enable faster and more reliable tethering support. The USB Type-C port allows the camera to be charged via the host power source while plugged in, and

built-in Wi-Fi enables the Sony a7 III to instantly share images to mobile devices for direct online sharing to social networks, email and cloud. NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the connected mobile device can also display a live image on its screen and remotely control the camera shutter. Bluetooth connectivity allows location data to be captured.

Other camera functions

The 'Ratings' function allows you to assign values from 1-5 stars to images in the camera for quicker editing and sorting during post-processing at home.

An advanced 1200-zone evaluative metering sensor delivers consistent and accurate results with multi-segment metering, center-weighted metering or spot metering. Highlight and Average metering modes help prevent blow-out highlights and ensure stable automatic exposure, while

Anti-Flicker Shooting automatically detects and delays the shutter release to minimize the flicker effect for more consistent results in still images.

Body design and built-in Wi-Fi/Bluetooth

• The XGA OLED Tru-Finder EVF has a resolution of 2.36m and 0.78x magnification for bright, clear and detailed viewing.
• This viewfinder design also enables the use of autofocus in focus magnifier mode as well as improved focus tracking for the benefit of manual focus operation.
• In addition to the EVF, a 3.0" LCD display with 922k dot is available on the rear, featuring a touch panel design for intuitive operation and focus control.
• The screen can also be tilted 107° upwards and 41° downwards, making it easier to work from high and low angles, while
• the magnesium alloy body ensures rigidity, durability and stability with low weight.
• The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for a more comfortable hand position.
• A weather seal protects the camera from dust and moisture, ensuring reliable operation in harsh weather conditions.
• Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
• Two SD memory card slots allow for flexible file storage and handling.
• They can be configured to partition raw and JPEG files or be used for overflow shooting.
• One of the card slots is designed to support UHS-II memory cards.
• A USB 3.0 Type-C port has been added in addition to a micro USB port to provide faster and more reliable tethering support.
• The USB Type-C port allows the camera to be charged from the host power source while plugged in, and
• thanks to the built-in Wi-Fi connection, the a7 III can instantly transfer images to mobile devices for direct online sharing on social networks, email or cloud storage.
• NFC (Near Field Communication) is also supported, enabling a one-touch connection between the camera and compatible mobile devices; no complex setup is required.
• Once connected, the linked mobile device can also display a live image on its screen and remotely control the camera's shutter button.
• The Bluetooth connection allows location data to be captured.

Other functions

• The rating function allows you to assign stars from 1 to 5 to the images in the camera, so that you can edit and sort them more quickly in post-processing at home.
• The advanced 1200-zone evaluative metering sensor delivers consistent and accurate results when using multi-segment, center-weighted or spot metering, while
• the highlight and average modes help to avoid overexposed highlights and ensure stable automatic exposure respectively.
• The anti-flicker function automatically detects and times the shutter release to minimize the flicker effect for more consistent photo results.
• Image Effect Modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta) and Soft High-Key.
• Creative Style Modes: Standard, Vivid, Neutral, Clear, Deep, Bright, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 levels), Saturation (-3 to +3 levels), Sharpness (-3 to +3 levels).

Tamron 28-300mm f4-7.1 Di-III VC VXD

The Tamron 28-300mm f4-7.1 Di-III VC VXD is a versatile all-in-one Zoom lens with a 10.7x Zoom factor, specially designed for full-frame mirrorless cameras with Sony E-mount cameras. Despite its impressive range, the lens remains compact, with a length of only 126 mm and a weight of just 610 g. Equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focusing mechanism, it offers fast and precise focusing over the entire Zoom range.

The lens is equipped with Tamron VC (Vibration Compensation) image stabilization, which enables sharp hand-held images even when shooting at 300 mm telephoto or in low light conditions. Thanks to a minimum object distance (MOD) of 19 cm and a maximum magnification ratio of 1:2.8 in the wide-angle range, the lens offers users access to the world of macro photography.

The lens is equipped with a focus button and a connection for the Tamron Lens Utility software developed by Tamron, which significantly expands the creative possibilities for photos and videos. Thanks to its weatherproof construction and fluorine protective coating on the front lens, it is robust and reliable. With the 28-300mm F4-7.1 VC, users can cover a wide range of shooting situations with just one lens.

A 10.7x Zoom lens for full-frame mirrorless cameras, covering the focal length range from 28mm wide-angle to 300mm telephoto

The 28-300mm F4-7.1 VC is characterized by its impressive 10.7x Zoom range. In response to feedback from users that 200 mm in the telephoto range is often not enough for an all-in-one Zoom lens, Tamron has extended the focal length to 300 mm. The lens impresses with its handiness and compact design. It is ideal for a wide variety of shooting situations in everyday life and when traveling, including landscapes, snapshots, portraits and sports photography. This extremely versatile lens allows the user to cover any shooting situation without having to change lenses.

Excellent image quality

This Zoom lens from Tamron consists of an optical construction with 20 elements in 13 groups. It contains an XLD (eXtra Low Dispersion) element and an LD (Low Dispersion) element to effectively control aberrations, especially chromatic aberrations. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) coating reduces ghosting and flare, resulting in clear images even in backlit conditions. As a versatile Zoomlens for full-frame mirrorless cameras, it guarantees outstanding image quality.

Compact and lightweight lens design

Despite its impressive focal length range of 28 mm wide-angle to 300 mm telephoto, the lens remains extremely compact with a length of just 126 mm and a weight of 610 g. It is small

and versatile enough to

be used in

a variety of

situations. It is small and versatile enough to be taken anywhere and is perfect for those who often only want to use a lightweight camera bag. The lens also makes it easier to compose both stills and moving subjects, such as sports and wildlife photography, and is always easy to use.

Equipped with VXD, the first-class

linear motor

focus mechanism from Tamron

The 28-300mm F4-7.1 VC features the VXD autofocus drive, which uses the high-quality linear motor focus mechanism from Tamron. This ensures that the focus is adjusted quickly and precisely over the entire 10.7x Zoom range. Contrary to the common preconception that all-in-one Zoom lenses have slow autofocus, the fast operation of the lens allows the user to reliably capture even fleeting moments. In addition, the extremely quiet VXD ensures that photography and filming in conditions that require absolute silence are possible without any problems.

Tamron's proprietary VC image stabilization

Although the 28-300mm F4-7.1 is relatively compact, it features the VC mechanism developed by Tamron. This ensures smooth and stable images, particularly in the 300mm telephoto range of the 10.7x focal length range. The VC mechanism effectively reduces camera shake, which often occurs with telephoto shots or in poor lighting conditions, and enables the user to achieve sharp images even without a tripod.