Sony Alpha ILCE-7 IV + 28-70mm + NP-FZ100 battery

Sony Alpha ILCE-7 IV

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.

Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adapted from the latest professional cameras from Sony allowing you to capture lifelike and vibrant images in your own unique style.

Unmatched Autofocus Performance

Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject will remain in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique Operation

With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. The new, intuitive Sony touch menu system, dedicated photo/video/slow-motion/time-lapse dial, and dual card slots make it easy to switch between photo and video shooting - so nothing gets in the way of your creativity.

Best quality video

Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot content in 4:2:2 10-bit with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.

Stay connected

Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.

Cutting-edge technology from Sony

Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity run wild.

Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.

Sony FE 28-70 mm F3.5-5.6 OSS Standard Zoom (SEL2870)

Impressive optical performance in a lightweight, compact form makes the SEL2870 the ideal everyday lens. The popular 28-70mm Zoom range covers a wide variety of shooting scenarios, from landscapes to portraits to snapshots. All the while, built-in Optical SteadyShot image stabilization ensures sharp shots without noise.

Capture sharp, blur-free images

The lens' built-in Optical SteadyShot™ image stabilization ensures crisp, blur-free photos and videos during handheld shooting.

Soft Bokeh

Instead of a standard polygonal aperture, this lens features a 7-blade circular aperture for natural, soft bokeh.

Outstanding optical performance

Aspherical lens elements ensure minimal distortion, while ED (Extra-low Dispersion) glass elements ensure outstanding contrast, resolution and color depth.

Sony NP-FZ100

Powerful original Sony 2280 mAh rechargeable battery. Featuring InfoLITHIUM® technology, the battery displays remaining battery power both as a percentage and as a five-bar icon on your camera's LCD.