Sony Alpha ILCE-7 IV + 28-70mm + Sigma 70-200mm f2.8 DG DN OS (S)

Sony Alpha ILCE-7 IV

With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast release functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers always have the best technology from Sony at their fingertips to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.

Stunning image quality
The back-illuminated 33 MP Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from the latest professional cameras from Sony allowing you to capture lifelike and vibrant images in your own individual style.

Unrivaled autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp electronic viewfinder with 3.69 million pixels, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.

Top quality videos
Record videos in impressive 4K quality at up to 60p, with full pixel resolution and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected to your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can instantly stream your images and share them with the world.

Cutting-edge technology from Sony
Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. With the lenses specially designed for Sony cameras, you can effortlessly take top-quality pictures.

Sony FE 28-70 mm F3.5-5.6 OSS Standard Zoom (SEL2870)

Thanks to its impressive optical performance in a lightweight, compact form, the SEL2870 is the ideal everyday lens. The popular 28-70 mm Zoom range covers a wide variety of shooting scenarios, from landscapes to portraits and snapshots. The integrated optical SteadyShot image stabilization ensures sharp images without noise.

Capture sharp, blur-free images
The lens's integrated optical SteadyShot™ image stabilization ensures razor-sharp, blur-free photos and videos when shooting handheld.

Soft bokeh
Instead of a standard polygonal aperture, this lens offers a circular aperture with 7 blades for a natural, soft bokeh.

Outstanding optical performance
Aspherical lens elements ensure minimal distortion, while ED (Extra-low Dispersion) glass elements ensure outstanding contrast, resolution and color depth.

Sigma 70-200mm f2.8 DG DN OS (S) Sony E-mount

The SIGMA 70-200mm F2.8 DG DN OS Sports redefines the standard for telephoto Zoom lenses for mirrorless full-frame cameras. With its high speed, it allows photographers to capture brilliant images even in difficult lighting conditions, delivering a gorgeous bokeh that makes every subject stand out.

Thanks to its advanced optical design, the lens can produce expressive images, making it the ideal tool for demanding photographers. Its versatility is further complemented by the high-speed HLA (High-Response Linear Actuator) autofocus, which enables fast and precise focusing.

Another highlight of this lens is the optical stabilizer, which is equipped with the latest "OS2" algorithm. This ensures that images remain sharp and blur-free even when shooting hand-held. The robust construction and outstanding weather resistance of the SIGMA Sports product line guarantee that this lens works reliably even under extreme conditions.

Highest optical performance

6 FLD and 2 SLD elements are used in the new 70-200mm F2.8 DG DN OS Sports. Together with the 3 aspherical lens elements, this optical design ensures uncompromisingly high imaging performance at all focal lengths and distance settings. Thanks to the integrated floating focus technology, this imaging performance is also achieved at close range

. The craftsmanship of the employees and the high manufacturing quality of the SIGMA production facility in Aizu (Japan) provide the basis for ensuring that the performance of the lens does not diminish even with intensive use.

First-class manufacturing quality

Highest manufacturing quality has top priority at SIGMA. As a lens in the Sports line, the SIGMA 70-200mm F2.8 DG DN OS Sports not only offers high weather resistance for shooting in adverse conditions. The use of state-of-the-art materials and an optimized optical and mechanical design ensure high durability with maximum mobility.

The modern optical and mechanical design results in a significantly smaller and lighter body of the SIGMA 70-200mm F2.8 DG DN OS Sports compared to the SIGMA 70-200mm F2.8 DG OS HSM Sports. This reflects the trend towards compact and mobile equipment. At the same time, the usual high build quality is not compromised. Thanks to the use of different materials such as magnesium, CFRP_1 or TSC_2, a high level of robustness is guaranteed. This also applies to the operating elements such as switches and rings. Here, attention was also paid to excellent haptics and operability.

*1 CFRP (carbon fiber reinforced plastic), a light but stable material that is used for the interior and exterior of aircraft, among other things.

*2 TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high similarity to metal parts, which contributes to high-quality product manufacturing.

High-quality coating

An ideal lens directs the incident light through all lenses to the sensor.

If, on the other hand, some of the light is reflected by individual lenses, not only is the light yield reduced; the reflections within the lens create ghost images and flare spots or reduce the contrast. Such effects would be particularly noticeable in backlit shots.

To prevent this, our 70-200mm F2.8 DG DN OS Sports uses a Super Multi-Layer Coating (SML), which reduces stray light and ghost images. The result is clear, sharp and high-contrast images without distracting lens flares.

Dust and splash-proof

Thanks to its dust and splash-proof construction, the lens is suitable for a wide range of applications and environments

*The housing is dust and splash-proof, but not waterproof. Make sure that the lens does not come into contact with large amounts of water. Water inside the lens can cause major damage and even irreparable damage to the lens.