Details
Sony Alpha ILCE-7 IV
With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best technology from Sony at hand to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.
Breathtaking image quality
The back-illuminated Exmor R full-frame sensor with 33 MP, combined with the processing power of the new Bionz XR, delivers outstanding images with professional image quality - even in low light.
Both color processing and creative modes have been adopted from Sony's latest professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.
Unrivaled autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV captures up to 10 frames per second with fast buffer release so you never miss a moment.
Unique operation
With a fast and sharp electronic viewfinder with 3.69 million pixels, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a comfortable shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.
Top quality videos
Record videos in impressive 4K quality at up to 60p, with full pixel readout and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.
Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected with your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can stream your images instantly and share them with the whole world.
Cutting-edge technology from Sony
Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. With the lenses specially designed for Sony cameras, you can effortlessly take top-quality pictures.
Sony SEL FE 20-70mm f4 G
The modern optical design of the SEL2070G full-frame lens from Sony comprises four ED (Extra Low Dispersion, one of which is aspherical), two AA (Advanced Aspherical) elements and a normal aspherical element to guarantee outstanding resolution. The circular aperture with 9 blades ensures particularly soft background blur (bokeh).
Two complex XD (Extreme Dynamic) linear motors enable faster and more precise focusing when shooting videos and photos.
The SEL2070G is especially optimized for video. It offers smooth, fast and precise autofocus performance even when shooting video and features minimized focus breathing as well as focus shift and axis shift when Zooming.
Incredibly sharp
Four ED (Extra Low Dispersion, one of which is aspherical), two AA (Advanced Aspherical) elements and a normal aspherical element guarantee outstanding resolution right to the edge of the image and a beautiful bokeh makes this outstanding full-frame lens ideal for content creation, photography and video recording.
Wonderfully soft background
Thanks to a circular aperture with 9 blades, this 20-70 mm G lens from Sony creates beautiful bokeh effects with background blur at a constant F4 aperture.
Fast and precise autofocus
Two complex XD (Extreme Dynamic) linear motors enable faster and more accurate focusing when shooting videos and photos. With this ultra-wide-angle lens including standard Zoom, you'll never miss a shot again.
Brightness regardless of the weather
A constant maximum F4 aperture throughout the Zoom range ensures consistent brightness, even when the focal length changes. The front element of this Sony G lens has a fluorine coating that repels water, oil and other contaminants. This makes it easy to wipe off dust and fingerprints.
Professional ergonomics
A dust- and water-resistant design and versatile controls make this G lens from Sony the ideal companion, even in the most demanding situations - indoors and outdoors. In addition, this ultra-wide-angle standard Zoom lens is compatible with focus breathing compensation.
Future-oriented
With Sony lenses, you can also make the most of the functions of your next Sony camera in the best possible way.
Simply subscribe and benefit as a newsletter recipient every week: