Details
Sony Alpha ILCE-7 IV
With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.
Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been taken from Sony's latest professional cameras. allowing you to capture lifelike and vibrant images in your own unique style.
Unmatched autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject stays in focus all the time when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release, so you won't miss a moment.
Unique Operation
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. With Sony's new intuitive touch menu system, a dedicated photo/video/slow-motion/time-lapse dial, and dual card slots, it's easy to switch between photo and video shooting - so nothing gets in the way of your creativity.
Best quality video
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot content in 4:2:2 10-bit with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.
Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.
Cutting-edge technology from Sony
Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity
.
Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.
Sony SEL FE 20-70mm f4 G
The advanced optical design of the Sony SEL2070G full-frame lens incorporates four ED (Extra Low Dispersion, one of which is aspherical) elements, two AA (Advanced Aspherical) elements, and one normal aspherical element to ensure outstanding resolution. The 9-blade circular aperture provides particularly soft background blur (bokeh), and
two complex XD (Extreme Dynamic) linear motors enable faster and more accurate focusing when shooting video and stills. The
SEL2070G is especially optimized for video
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It offers smooth, fast and precise autofocus performance even when shooting video, and features minimized focus breathing as well as focus shift and axis shift when Zooming.
Incredibly sharp
Four ED (Extra Low Dispersion, one of which is aspherical), two AA (Advanced Aspherical) elements, and one normal aspherical element ensure outstanding resolution all the way to the edge of the frame, and beautiful bokeh makes this outstanding full-frame lens ideal for content creation, still photography, and video shooting
Wonderfully soft background
Thanks to a 9-blade circular aperture, this 20-70mm G lens from Sony creates beautiful bokeh effects with background blur at a constant F4 a
Fast and accurate autofocus
Two complex XD (Extreme Dynamic) linear motors enable faster and more accurate focusing when shooting video and stills. You'll never miss a shot with this ultra-wide-angle lens including standard Zoom.
Brightness regardless of weather
A constant maximum F4 aperture throughout the Zoom range ensures consistent brightness even as the focal length changes. The front element of this Sony G lens features a fluorine coating that repels water, oil, and other contaminants. This makes it easy to wipe away dust and fingerprints.
Professional Ergonomics
A dust- and water-resistant design and versatile controls make this G Lens from Sony the ideal companion for even the most demanding situations - indoors and out. Plus, this ultra-wide-angle standard Zoom lens is compatible with Focus Breathing Compensation.
Forward-thinking
With Sony Lenses, you can also make the most of the features of your next Sony Camera in the best possible way
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