Sony Alpha ILCE-7 IV + SEL FE 28-70mm + VG-C4EM Battery Grip

Sony Alpha ILCE-7 IV

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.

Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been taken from Sony's latest professional cameras. allowing you to capture lifelike and vibrant images in your own unique style.

Unmatched autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject stays in focus all the time when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release, so you won't miss a moment.

Unique Operation
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. The new, intuitive Sony touch menu system, dedicated photo/video/slow-motion/time-lapse dial, and dual card slots make it easy to switch between photo and video shooting - so nothing gets in the way of your creativity.

Best quality video
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot content in 4:2:2 10-bit with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.

Cutting-edge technology from Sony
Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity

run wild.

Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.

Sony FE 28-70 mm F3.5-5.6 OSS Standard Zoom (SEL2870)

Impressive optical performance in a lightweight, compact form makes the SEL2870 the ideal everyday lens. The popular 28-70mm Zoom range covers a wide variety of shooting scenarios, from landscapes to portraits to snapshots. All the while, built-in Optical SteadyShot image stabilization

ensures

sharp shots without noise.

Capture sharp, blur-free images
The lens' built-in Optical SteadyShot™ image stabilization ensures razor-sharp, blur-free photos and videos during handheld shooting

.

Soft Bokeh
Instead of a standard polygonal aperture, this lens features a 7-blade circular aperture for natural, soft bokeh

.

Outstanding Optical Performance
Aspherical lens elements ensure minimal distortion, while ED (Extra-low Dispersion) glass elements ensure outstanding contrast, resolution and color depth.

Sony VG-C4EM battery grip

Easy operation in portrait mode

The

VG-C4EM offers virtually the same controls as the camera body. The placement, size and shape of the buttons have been optimized. They are made of the same material used on the α7R IV body. As a result, the function, layout, and handling are similar to portrait mode operation via the camera body

.

Firm and secure grip

The ingenious design of the grip allows the camera to sit securely in your hand. The vertical grip allows you to always comfortably take photos, whether in portrait or landscape mode. This allows you to fully concentrate on the subject and composition

.

Effective runtime doubled

The VG-C4EM can accommodate up to two NP-FZ100 batteries. When two batteries are used instead of one, the camera runs about twice as long. The remaining battery power is shown in 1-% increments on the LCD. When one of the batteries is exhausted, the camera automatically uses the second one, ensuring uninterrupted operation

.

Recharging the batteries or power supply via USB

The batteries in the vertical handle can be charged via the camera's USB port without removing the handle from the camera. If shooting ever takes longer, a portable battery or AC adapter can be connected via the camera's USB port to supply additional power

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Lightweight yet sturdy magnesium alloy body

The exterior of the VG-C4EM is made of the same rugged magnesium alloy as the body of the α7R IV. Weight and size thus remain low

.

Reliable protection against dust and moisture

The camera grip is made of the same sealing material as the camera body to keep out dust and moisture. This increases the reliability of the entire camera system

.