Sony Alpha ILCE-7 IV + SEL FE 50mm f1.4 GM

Sony Alpha ILCE-7 IV (ILCE7M4) housing

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers always have the best technology from Sony at their fingertips to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.

Stunning image quality
The 33 MP back-illuminated Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from the latest professional cameras from Sony

allowing

you to capture lifelike and vibrant images in your own individual style.

Unrivaled autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp electronic viewfinder with 3.69 million pixels, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.

Top quality videos
Record videos in impressive 4K quality at up to 60p, with full pixel resolution and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected to your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can instantly stream your images and share them with the world.

Cutting-edge technology from Sony
Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. The Sony

SEL FE 50mm f1.4 GM

Sony expands its range of full-frame lenses with the FE 50mm F1.4 GM, the latest addition to the G Master series. This lens is remarkably lightweight and offers exceptional resolution, beautiful bokeh and fast autofocus. Sony has announced the SEL50F14GM model, which is a high-quality 50mm fixed focal length with a remarkably compact and lightweight design. It offers first-class image quality, especially at an aperture of F1.4, which goes hand in hand with the high resolution and natural bokeh that Sony's G Master series is known for. Ideal for various photo and video scenarios such as portrait, landscape, travel and wedding photography, the FE 50mm F1.4 GM

features

advanced optical technologies and is equipped with XA elements and an ED glass element to correct spherical aberration and chromatic aberration. Nano Coating II reduces reflections, even in backlighting. The lens is also equipped with XD linear motors, which enable precise and fast focusing. The FE 50 mm F1.4 GM is reliable and quiet even in low-light environments

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The lens is compact and lightweight, with a diameter of 80.6 mm and a length of 96.0 mm. Weighing only 516 grams, it is 33 percent lighter and has 15 percent less bulk than previous models with the same specifications. It is versatile and suitable for portraits, landscapes, weddings, travel and other shots. The lens can also be used on gimbals and drones

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The FE 50 mm F1.4 GM features focus hold buttons and a focus selector switch to increase versatility. The configurable focus hold buttons can be assigned different functions, and the focus selector switch enables quick switching between autofocus and manual focus. The lens is dust and moisture resistant and has a fluorine coating to protect against fingerprints, dust, water and oil. The lens can be used in almost any shooting environment without restrictions

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The Sony SEL50F14GM lens with fixed focal length and F1.4 aperture is specially optimized for full-frame photos and videos. With its modern optical design, which includes an ED element, two XA elements and an aspherical element, it guarantees outstanding resolution

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circular aperture with 11 blades of the SEL50F14GM ensures beautiful bokeh

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The lens is equipped with two XD linear motors for faster and more accurate focusing when shooting videos and photos

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The SEL50F14GM is an E-mount lens from Sony that is perfect for video. It offers smooth, fast and continuous autofocus performance with minimized focus breathing when shooting video for better image quality

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Incredibly sharp images

The Sony E-mount lens offers outstanding resolution thanks to its modern optical design, which is achieved with an ED element, two XA elements and an aspherical element. It is therefore ideally suited for content creation as well as photo and video recording

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Beautiful bokeh effects

With the Sony fixed focal length lens and its circular aperture with 11 blades, beautiful bokeh effects with background blur can be achieved

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Fast and precise autofocus thanks to XD linear motors

The Sony lens is equipped with two XD linear motors, which enable faster and more precise focusing. Thanks to this function, you will never miss a shot again

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Consistent brightness and easy cleaning in any weather

Thanks to its maximum F1.4 aperture, the Sony lens ensures consistent brightness, regardless of the weather conditions. It is also equipped with a fluorine coating that repels water, oil and other contaminants and makes it easy to wipe off dust and fingerprints. These features make the lens ideal for shooting in all areas

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Professional ergonomics for demanding situations

The Sony 50mm F1.4 G Master lens is characterized by a dust-resistant and water-repellent design as well as versatile controls, making it an ideal companion in demanding situations both indoors and outdoors. It is also compatible with the Focus Breathing function to achieve even better results

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