Sony Alpha ILCE-7 IV + Sigma 28-70mm

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling, and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.

Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from latest Sony professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.

Unmatched autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject will remain in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. With Sony's new intuitive touch menu system, a dedicated photo/video/slow-motion/time-lapse dial, and dual card slots, it's easy to switch between photo and video shooting - so nothing gets in the way of your creativity.

Best quality video
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot 4:2:2 10-bit content with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.

Cutting-edge technology from Sony
Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity run wild. Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.

Sigma 28-70mm f2.8 DG DN © for Sony-E

The SIGMA 28-70mm F2.8 DG DN Contemporary redefines the standard Zoom lens for mirrorless cameras, combining outstanding optical performance and a continuous F2.8 aperture with a lightweight and compact body.

Design-wise, the 28-70mm F2.8 DG DN Contemporary is based on the 24-70mm F2.8 DG DN Art, but with a focal length range starting at 28mm. This makes the lens body much smaller and lighter, with the same excellent optical performance.

Lightweight and compact body

The slightly smaller wide-angle range of the 28-70mm F2.8 DG DN Contemporary compared to the has allowed the size of the 28-70mm body to be significantly reduced. The Contemporary product line concept balances performance and handiness. The lens features a single, lightweight focusing element, so the AF unit can also be kept small. Together with a quiet and fast stepper motor, this provides responsive and virtually silent autofocus performance.

The 28-70mm F2.8 DG DN Contemporary weighs 470g on its own and just 890g together with the for example. At less than 1kg, such an outstandingly lightweight camera system gives photographers a tremendous amount of freedom and flexibility to realize their creative visions. It's also a perfect choice for filmmakers looking for a powerful, lightweight and easy-to-use camera system that also works well with a gimbal and other accessories.