Sony Alpha ILCE-7 IV + Sigma 50mm f1.4 DG DN (A)

Sony Alpha ILCE-7 IV (ILCE7M4)

With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers always have the best technology from Sony at their fingertips to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.

Stunning image quality
The 33 MP back-illuminated Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from the latest professional cameras from Sony allowing you to capture lifelike and vibrant images in your own individual style.

Unrivaled autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp electronic viewfinder with 3.69 million pixels, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.

Top quality videos
Record videos in impressive 4K quality at up to 60p, with full pixel resolution and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected to your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can instantly stream your images and share them with the world.

Cutting-edge technology from Sony
Choose from more than 40 original full-frame lenses (optional) from Sony to give free rein to your creativity. With lenses specially designed for Sony cameras, you can effortlessly capture the best quality images.

Sigma 50mm f1.4 DG DN (A) Sony E-mount

The "Art F1.4" standard with uncompromising optical performance

Based on the latest optical design technology, the lens contains 14 elements in 11 groups, including 3 aspherical lenses and 1 SLD glass element. This optical design effectively eliminates various aberrations, such as astigmatism and field curvature, which cannot be corrected by the camera.

Despite the large aperture of F1.4, the imaging performance has not been neglected at the edges of the image and sagittal coma has been minimized to such an extent that this lens can also withstand astrophotography and low-light photography with demanding subjects and point light sources at a wide-open aperture. In addition to a clear image without color blur over the entire image circle, the natural, soft bokeh comes into its own at F1.4.

High-speed AF for fast and convenient shooting

The SIGMA 50mm F1.4 DG DN Art is the first model in the Art product line

to

be

developed

exclusively for mirrorless

full-frame cameras and uses the "HLA" (High-response Linear Actuator) linear motor. In addition, by using a single double-sided aspherical lens as the focusing element, the lens offers fast and quiet focusing and high tracking performance despite its large aperture. With a maximum aperture of F1.4 and a powerful AF system, the lens can be used in a variety of situations, including low-light photography, moving subjects, snapshots and video.

Powerful, yet slim and compact

When developing the SIGMA 50mm F1.4 DG DN Art, the focus was also on slimming down the lens barrel by reducing the weight of a focus lens and optimizing the layout of the lens unit. The aim was to achieve the "optimal size" for mirrorless systems without compromising the concept of "maximum optical performance" of SIGMA's Art line. With this lens, it has been possible to achieve both first-class performance and the size required for lightweight and mobile photographic tools.

Extensive functions and high build quality

The lens is extensively equipped. It offers a focus mode switch, an aperture ring click switch for switching the click on and off when selecting the aperture via the aperture ring and an aperture ring lock switch that prevents unintentional adjustment of the aperture ring. It also has an AFL button, which can be assigned any camera function depending on the camera model.

All functions can be operated intuitively. The SIGMA 50mm F1.4 DG DN Art is dust and splash-proof and the front element of the lens has a water and oil-repellent coating, making it suitable for challenging shooting environments. The lens is compact, lightweight and easy to use, while offering the high build quality guaranteed by the reliable "Made in Japan" processing technology of the Aizu factory.