Sony Alpha ILCE-7 IV + Tamron 17-28mm + 70-300mm

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling, and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.

Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from latest Sony professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.

Unmatched autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject will remain in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. With Sony's new intuitive touch menu system, a dedicated photo/video/slow-motion/time-lapse dial, and dual card slots, it's easy to switch between photo and video shooting - so nothing gets in the way of your creativity.

Best quality video
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot 4:2:2 10-bit content with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.

Cutting-edge technology from Sony
Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity run wild. Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.

Tamron 17-28mm f2.8 Di III RXD

The 17-28mm F2.8 Di III RXD Zoom lens is based on the same development concept as the 28-75mm F2.8 Di II RXD (model A036). The special features of both lenses include their exceptionally high image quality and compact, handy design. With a length of just 99 mm and a weight of only 420 g, the Tamron 17 28mm F2.8 is unrivaled in its class for compactness and lightness. The barrel does not change size when Zooming and focusing, contributing to the excellent hand-holding of this ultra-wide-angle zoom lens and making this Zoom the ideal choice for users who travel a lot. Together, the 17-28mm and 28-75mm weigh less than a pound.

Excellent imaging performance
The optical construction of the 17-28mm F2.8 Di III RXD features 13 elements in 11 groups, including three aspherical lenses and two LD (low dispersion) elements, as well as an XLD (eXtra Low Dispersion) element that has characteristics similar to a fluorite lens. The combination of these lenses effectively suppresses chromatic aberrations and other optical aberrations. The lens surfaces are coated with Tamrons BBAR (Broad-Band Anti-Reflection) coating, which effectively suppresses reflections inside the lens during backlit shooting. Combined with the camera functions*, very high imaging performance is achieved across the entire focal length range, fully exploiting the potential of high-resolution sensors.

*Lens correction function must be activated.

Short focusing distance for expressive perspectives
The 17-28mm F2.8 makes it possible to shoot even at close range. Because the closest focusing distance is shorter at wide-angle than at telephoto, photographers can open up new creative possibilities for images with dynamic perspective and expressive depth (close objects appear larger, distant objects appear smaller). At 17 mm, the extremely short closest focusing distance of 19 cm (as with the 28-75mm F2.8) enables fascinating close-up shots at a reproduction scale of 1:5.2; at 28 mm, the shortest focusing distance is 26 cm (reproduction scale 1:6).

Quiet autofocus with RXD technology
The autofocus system features a sensor that detects the current focus setting of the lens and an RXD stepping motor (Rapid eXtra-silent stepping Drive). These ensure particularly high speed and precision during focusing, enabling the user to keep even dynamic objects continuously in focus. At the same time, the autofocus works so quietly that virtually no disturbing focusing noise is recorded during video recording. The compact RXD technology also contributes significantly to the unrivaled handiness of the 17-28mm F2.8 Di III RXD.

Weather-sealed construction and fluorine coating
The bayonet ring and other critical areas of the 17-28mm F2.8 Di III RXD are sealed against moisture and splashing water. This makes it possible to shoot outdoors with the lens even in adverse weather conditions. The front lens is coated with a water- and grease-repellent fluorine coating, which ensures that the lens surface is very easy to clean and less susceptible to contamination, such as fingerprints or dirt splashes.

Sophisticated design and high-quality workmanship
Like the 28-75mm (model A036), the 17-28mm (model A046) is designed with the Zoom ring at the front and the focus ring at the rear. This makes the operation of both lenses the same for the user. The design of the new lens is based on the characteristic concept of the high-quality Tamron lenses, which are characterized by a special sense of detail, meticulous workmanship, and optimal shaping. The salient brand features of the high-quality Tamron lenses include the bright gold ring and the intuitive operating concept.

Tamron 70-300mm f4.5-6.3 Di III RXD

The 70-300mm F4.5-6.3 is Tamron's first telephoto Zoom lens with a 300mm focal length for mirrorless system cameras with full-frame sensors.

During development, engineers aimed to make telephoto photography an effortless pleasure for everyone. The new tele-Zoom lens not only offers exceptionally high image quality, but with a length of 148mm, a diameter of 77mm and a weight of only 545g, it is the world's most compact and lightest* 70 -300mm-Zoom lens in its class.

The optical design guarantees high resolving power, and high-precision special lenses ensure correction of chromatic aberrations and other optical aberrations. Regardless of the focal length selected, images are of remarkable brilliance and sharpness. The 70-300mm F4.5-6.3 makes it easier than ever to zoom in on distant subjects.

The long focal length is not only suitable for sports, wildlife and nature photography, but also provides a flattering perspective in portrait and street photography. Combined with Sony's advanced camera features, such as in-camera Image Stabilizer and Eye Detection AF, the fast RXD autofocus ensures sharp telephoto shots even in dynamic situations.