Sony Alpha ILCE-7 IV + Tamron 28-300mm f4-7.1 Di-III VC VXD Sony E

Sony Alpha ILCE-7 IV (ILCE7M4)

Sony Alpha ILCE-7 IV (ILCE7M4)

With impressive image quality in a resolution of 33 MP, video recording in 4K 60p, precise handling and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers always have the best technology from Sony at their fingertips to realize their ideas with the α 7 IV and its first-class real-time autofocus for photo and video recording.

Stunning image quality

The 33 MP back-illuminated Exmor R full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from the latest professional cameras from Sony This allows you to capture lifelike and vibrant images in your own individual style.

Unrivaled autofocus performance

Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject remains constantly in focus when taking photos or videos. In addition, the α 7 IV captures up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation

With a fast and sharp 3.69 million pixel electronic viewfinder, a new tilting 3" touchscreen and an integrated 5-axis image stabilization system (IBIS), the α 7 IV ensures a comfortable shooting experience and blur-free images. The new, intuitive menu system with touch function from Sony, a special rotary dial for photos/videos/slow motion and time-lapse as well as two card slots make it easy to switch between photo and video recording - so that nothing stands in the way of your creativity.

Top-quality videos

Record videos in impressive 4K quality at up to 60p, with full pixel readout and without pixel binning. Demanding filmmakers can use the α 7 IV to record content in 4:2:2 10-bit and produce cinema-quality images using the S-CINETONE/S-LOG 3 image profiles without the need for extensive post-production work. Thanks to the incredibly fast real-time eye focus, the camera ensures that your subject's eye remains constantly in focus even when moving - with people, animals and birds. The α 7 IV also offers unique video tools such as breathing compensation, a digital audio interface for connecting professional audio microphones and a heat dissipation structure for recording over a long period of time.

Stay connected

Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD even without a memory card and stay connected with your followers at all times. Thanks to the latest generation 3.2 USB-C connectivity, the ultra-fast Wi-Fi chip and an automatic Bluetooth image backup mode, you can instantly stream your images and share them with the world.

Cutting-edge technology from Sony

Choose from more than 40 original full-frame lenses (optional) from Sony to unleash your creativity. With the lenses specially designed for Sony cameras, you can effortlessly take top-quality shots.

Tamron 28-300mm f4-7.1 Di-III VC VXD

The Tamron 28-300mm f4-7.1 Di-III VC VXD is a versatile all-in-one Zoom lens with a 10.7x Zoom factor, specially designed for full-frame mirrorless cameras with Sony E-mount cameras. Despite its impressive range, the lens remains compact, with a length of only 126 mm and a weight of just 610 g. Equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focusing mechanism, it offers fast and precise focusing over the entire Zoom range.

The lens is equipped with Tamron VC (Vibration Compensation) image stabilization, which enables sharp hand-held images even when shooting at 300 mm telephoto or in low light conditions. Thanks to a minimum object distance (MOD) of 19 cm and a maximum magnification ratio of 1:2.8 in the wide-angle range, the lens offers users access to the world of macro photography.

The lens is equipped with a focus button and a connection for the Tamron Lens Utility software developed by Tamron, which significantly expands the creative possibilities for photos and videos. Thanks to its weatherproof construction and fluorine protective coating on the front lens, it is robust and reliable. With the 28-300mm F4-7.1 VC, users can cover a wide range of shooting situations with just one lens.

A 10.7x Zoom lens for full-frame mirrorless cameras, covering the focal length range from 28mm wide-angle to 300mm telephoto

The 28-300mm F4-7.1 VC is characterized by its impressive 10.7x Zoom range. In response to feedback from users that 200 mm in the telephoto range is often not enough for an all-in-one Zoom lens, Tamron has extended the focal length to 300 mm. The lens impresses with its handiness and compact design. It is ideal for a wide variety of shooting situations in everyday life and when traveling, including landscapes, snapshots, portraits and sports photography. This extremely versatile lens allows the user to cover any shooting situation without having to change lenses.

Excellent image quality

This Zoom lens from Tamron consists of an optical construction with 20 elements in 13 groups. It contains an XLD (eXtra Low Dispersion) element and an LD (Low Dispersion) element to effectively control aberrations, especially chromatic aberrations. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) coating reduces ghosting and stray light, resulting in clear images even in backlit conditions. As a versatile Zoomlens for full-frame mirrorless cameras, it guarantees outstanding image quality.

Compact and lightweight lens design

Despite its impressive focal length range of 28 mm wide-angle to 300 mm telephoto, the lens remains extremely compact with a length of just 126 mm and a weight of 610 g. It is small

and versatile enough to

be used in

a variety of

situations. It is small and versatile enough to be taken anywhere and is perfect for those who often only want to use a lightweight camera bag. The lens also makes it easier to compose both stills and moving subjects, such as sports and wildlife photography, and is always easy to use.

Equipped with VXD, the first-class

linear motor

focus mechanism from Tamron

The 28-300mm F4-7.1 VC features the VXD autofocus drive, which uses the high-quality linear motor focus mechanism from Tamron. This ensures that the focus is adjusted quickly and precisely over the entire 10.7x Zoom range. Contrary to the common preconception that all-in-one Zoom lenses have slow autofocus, the fast operation of the lens allows the user to reliably capture even fleeting moments. In addition, the extremely quiet VXD ensures that photography and filming in conditions that require absolute silence are possible without any problems.

Tamron's proprietary VC image stabilization

Although the 28-300mm F4-7.1 is relatively compact, it features the VC mechanism developed by Tamron. This ensures smooth and stable images, particularly in the 300mm telephoto range of the 10.7x focal length range. The VC mechanism effectively reduces camera shake, which often occurs with telephoto shots or in poor lighting conditions, and enables the user to achieve sharp images even without a tripod.