Sony Alpha ILCE-7 IV +Tamron 28-75mm f2.8 G2

With impressive image quality in 33 MP resolution, video recording in 4K 60p, precise handling, and fast sharing functions, the α 7 IV sets new standards for full-frame cameras as the perfect hybrid camera. Creative and professional photographers will always have the best Sony technology at their fingertips to bring their ideas to life with the α 7 IV and its premium real-time autofocus for still and video shooting.

Stunning image quality
The 33 MP Exmor R rear-exposed full-frame sensor, combined with the processing power of the new Bionz XR, delivers outstanding professional-quality images - even in low light.
Both color processing and creative modes have been adopted from latest Sony professional cameras, allowing you to capture lifelike and vibrant images in your own unique style.

Unmatched autofocus performance
Thanks to the latest real-time tracking technology and autofocus with eye detection (human/animal/bird), your subject will remain in focus at all times when shooting photos or videos. Plus, the α 7 IV shoots up to 10 frames per second with fast buffer release so you never miss a moment.

Unique operation
With a fast and sharp 3.69 million-dot electronic viewfinder, a new 3" tiltable touchscreen, and a built-in 5-axis image stabilization system (IBIS), the α 7 IV ensures a pleasant shooting experience and blur-free images. With Sony's new intuitive touch menu system, a dedicated photo/video/slow-motion/time-lapse dial, and dual card slots, it's easy to switch between photo and video shooting - so nothing gets in the way of your creativity.

Best quality video
Record video in stunning 4K quality at up to 60p, with full pixel readout and no pixel binning. Sophisticated filmmakers can shoot 4:2:2 10-bit content with the α 7 IV and produce cinema-quality images via S-CINETONE/S-LOG 3 image profiles without the hassle of post-production. With incredibly fast real-time eye focus, the camera ensures that your subject's eye stays in focus all the time, even when moving - for people, animals, and birds. The α 7 IV also features unique video tools such as Breathing Compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure for shooting over long periods of time.

Stay connected
Stream live content with the α 7 IV at up to 15p in 4K or 60p in Full HD, even without a memory card, and stay connected to your followers at all times. With the latest Generation 3.2 USB-C connectivity, ultra-fast Wi-Fi chip, and an automatic Bluetooth image backup mode, you can instantly stream your images to share with the world.

Cutting-edge technology from Sony
Choose from more than 40 full-frame original lenses (optional) from Sony to let your creativity run wild. Effortlessly capture the best quality shots with lenses designed specifically for Sony cameras.

Tamron 28-75mm f2.8 Di III VXD G2 Sony E-mount

Tamron is a pioneer in the class of compact fast standard Zoom lenses for mirrorless system cameras, and the new 28-75mm F2.8 G2 is the flagship of the next generation of lenses in this class. The 28-75mm F2.8 G2 is the successor to the 28-75mm F2.8 Di III RXD (modelA036). The evolution of the popular and globally awarded standardZooms represents Tamrons continued pursuit of the most powerful and user-friendly lens. As compact as its predecessor, the 28-75mm F2.8 G2 features a new optical design with greater resolving power and is compatible with the latest high-resolution system cameras. The Tamron-developed VXD (Voice-coil eXtreme-torque Drive) autofocus relies on a linear motor to ensure faster and more precise focusing. With a shortest focusing distance of18cm at 28mm and a maximum magnification of 1:2.7, the lens enables fascinating close-ups. The advanced ergonomic design of the body is focused on optimal lens handling.

TAMRON Lens Utility for user-defined functions.
The lens is compatible with the new "TAMRON Lens Utility" software developed by Tamron specifically for configuring custom lenses. After installing the program on a computer, the 28-75 mm F2.8 G2 can be connected to the computer via a connecting cable to customize various functions of the lens or update the lens firmware. With the help of the personal configuration, the lens can be optimally adapted to the respective shooting situation, for example photo or video.

Functions of TAMRON Lens Utility

- Setting options of the focus button ("Focus SetButton")

• A-B Focus: Focus automatically switches between two predefined focus positions (A and B)

• Focus Preset: Focuses at a predefined distance

• Change focus ring function (focus/aperture): The focus ring can be used alternately for focusing or for aperture adjustment

• Activation of a camera function: The focus button can be assigned a camera function

  *The function of the focus button can be reset

- Focus ring with various setting optionso

• MF ring rotation: Change the direction of rotation of the focus ring (clockwise or counterclockwise)
• MF method: Selection of the focus method when using the focus ring
• Firmware update