Sony Alpha ILCE-7CR black + Sigma 50mm f1.4 DG DN (A)

Sony Alpha ILCE-7CR Housing black

Extreme full-frame resolution. Ultra compact

Shoot anywhere in high resolution with the Alpha 7C R - the ultimate compact camera designed to deliver stunning detail effortlessly and with ease. The power of the 61.0 MP full-frame sensor allows all creative ideas to come to life. Reliable real-time tracking combined with advanced AI processing captures the right moment effortlessly and accurately. Capture 4K video with a cinematic feel in an instant with versatile log recording, LUTs and S-Cinetone, while

the grip extension and multiple control options via OLED viewfinder, adjustable LCD, touch menu and customizable dials allow for comfortable shooting. Results can be easily transferred and shared with the Creators' App.

The Alpha 7C R is the perfect companion for portrait, landscape and street photographers, with plenty of resolution for versatile post-processing and framing. The freedom of flexibility with this lightweight and compact design.

Compact size, stylish design

The Alpha 7C R from Sony offers the perfect combination of compactness and elegance. As the smallest full-frame camera in Sony's Alpha series, it offers professional image quality in a compact body that suits any lifestyle. It can be carried in your bag or over your shoulder for creative freedom wherever you go.

Discover professional image quality

The Alpha 7C R offers unsurpassed resolution with a 61.0 MP Exmor R™ full-frame sensor, BionZ XR processor and built-in 7-stop stabilization. Razor-sharp details are captured in all lighting conditions and there are no limits to creativity with landscapes, street scenes and portraits.

Never miss the decisive moment - with AI autofocus for photos and videos

The Alpha 7C R's advanced AI processing unit ensures precise tracking of subjects. Choose from a range of eye detection options for people, animals or birds and freeze motion with continuous shooting at 8 frames per second and 4K slow motion.

Optimized for even better creative experiences

The Alpha 7C R is compact and easy to use. The tilting display and improved electronic viewfinder allow even more creativity. The camera can be easily controlled using the dials on the front and rear and the touch menu. The long battery life and an external handle make it easy and comfortable to use.

4K recordings in cinema quality

The Alpha 7C R offers 4K 60p and FHD 120p recording at 10-bit 4:2:2 for movie-like images. S-Cinetone and log shots capture cinematic moments and LUTs can also be imported to capture unique moments with a cinematic feel.

Sigma 50mm f1.4 DG DN (A) Sony E-mount

The "Art F1.4" standard with uncompromising optical performance

Based on the latest optical design technology, the lens contains 14 elements in 11 groups, including 3 aspherical lenses and 1 SLD glass element. This optical design effectively eliminates various aberrations, such as astigmatism and field curvature, which cannot be corrected by the camera.

Despite the large aperture of F1.4, the imaging performance has not been neglected at the edges of the image and sagittal coma has been minimized to such an extent that this lens can also withstand astrophotography and low-light photography with demanding subjects and point light sources at a wide-open aperture. In addition to a clear image without color blur over the entire image circle, the natural, soft bokeh comes into its own at F1.4.

High-speed AF for fast and convenient shooting

The SIGMA 50mm F1.4 DG DN Art is the first model in the Art product line

to

be

developed

exclusively for mirrorless

full-frame cameras and uses the "HLA" (High-response Linear Actuator) linear motor. In addition, by using a single double-sided aspherical lens as the focusing element, the lens offers fast and quiet focusing and high tracking performance despite its large aperture. With a maximum aperture of F1.4 and a powerful AF system, the lens can be used in a variety of situations, including low-light photography, moving subjects, snapshots and video.

Powerful, yet slim and compact

When developing the SIGMA 50mm F1.4 DG DN Art, the focus was also on slimming down the lens barrel by reducing the weight of a focus lens and optimizing the layout of the lens unit. The aim was to achieve the "optimal size" for mirrorless systems without compromising the concept of "maximum optical performance" of SIGMA's Art line. With this lens, it has been possible to achieve both first-class performance and the size required for lightweight and mobile photographic tools.

Extensive functions and high build quality

The lens is extensively equipped. It offers a focus mode switch, an aperture ring click switch for switching the click on and off when selecting the aperture via the aperture ring and an aperture ring lock switch that prevents unintentional adjustment of the aperture ring. It also has an AFL button, which can be assigned any camera function depending on the camera model.

All functions can be operated intuitively. The SIGMA 50mm F1.4 DG DN Art is dust and splash-proof and the front element of the lens has a water and oil-repellent coating, making it suitable for challenging shooting environments. The lens is compact, lightweight and easy to use, while offering the high build quality guaranteed by the reliable "Made in Japan" processing technology of the Aizu factory.