Sony Alpha ILCE-7CR black + Sony SEL FE 50mm f1.4 GM

Sony Alpha ILCE-7CR Housing black

Extreme full-frame resolution. Ultra compact

Shoot anywhere in high resolution with the Alpha 7C R - the ultimate compact camera designed to deliver stunning detail effortlessly and with ease. The power of the 61.0 MP full-frame sensor allows all creative ideas to come to life. Reliable real-time tracking combined with advanced AI processing captures the right moment effortlessly and accurately. Capture 4K video with a cinematic feel in an instant with versatile log recording, LUTs and S-Cinetone, while

the grip extension and multiple control options via OLED viewfinder, adjustable LCD, touch menu and customizable dials allow for comfortable shooting. Results can be easily transferred and shared with the Creators' App

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The Alpha 7C R is the perfect companion for portrait, landscape and street photographers, with plenty of resolution for versatile post-processing and framing. The freedom of flexibility with this lightweight and compact design

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Compact size, stylish design

The Alpha 7C R from Sony offers the perfect combination of compactness and elegance. As the smallest full-frame camera in Sony's Alpha series, it offers professional image quality in a compact body that suits any lifestyle. It can be carried in your bag or over your shoulder for creative freedom wherever you go

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Discover professional image quality

The Alpha 7C R offers unsurpassed resolution with a 61.0 MP Exmor R™ full-frame sensor, BionZ XR processor and built-in 7-stop stabilization. Razor-sharp details are captured in all lighting conditions and there are no limits to creativity with landscapes, street scenes and portraits

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Never miss the decisive moment - with AI autofocus for photos and videos

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Alpha 7C R's advanced AI processing unit ensures precise tracking of subjects

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from a range of eye detection options for people, animals or birds and freeze motion with continuous shooting at 8 frames per second and 4K slow motion

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Optimized for even better creative experiences

The Alpha 7C R is compact and easy to use. The tilting display and improved electronic viewfinder allow even more creativity. The camera can be easily controlled using the dials on the front and rear and the touch menu. The long battery life and an external handle make it easy and comfortable to use

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4K recordings in cinema quality

The Alpha 7C R offers 4K 60p and FHD 120p recording at 10-bit 4:2:2 for movie-like images. S-Cinetone and log recording capture cinematic moments and LUTs can also be imported to capture unique moments with a cinematic feel.

SEL FE 50mm f1.4 GM

Sony

SEL FE 50mm f1.4 GM

Sony expands its range of full-frame lenses with the FE 50mm F1.4 GM, the latest addition to the G Master series. This lens is remarkably lightweight and offers exceptional resolution, beautiful bokeh and fast autofocus. Sony has announced the SEL50F14GM model, which is a high-quality 50mm fixed focal length with a remarkably compact and lightweight design. It offers first-class image quality, especially at an aperture of F1.4, which goes hand in hand with the high resolution and natural bokeh that Sony's G Master series is known for. Ideal for various photo and video scenarios such as portrait, landscape, travel and wedding photography, the FE 50mm F1.4 GM

features

advanced optical technologies and is equipped with XA elements and an ED glass element to correct spherical aberration and chromatic aberration. Nano Coating II reduces reflections, even in backlighting. The lens is also equipped with XD linear motors, which enable precise and fast focusing. The FE 50 mm F1.4 GM is reliable and quiet even in low-light environments

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The lens is compact and lightweight, with a diameter of 80.6 mm and a length of 96.0 mm. Weighing only 516 grams, it is 33 percent lighter and has 15 percent less bulk than previous models with the same specifications. It is versatile and suitable for portraits, landscapes, weddings, travel and other shots. The lens can also be used on gimbals and drones

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The FE 50 mm F1.4 GM features focus hold buttons and a focus selector switch to increase versatility. The configurable focus hold buttons can be assigned different functions, and the focus selector switch enables quick switching between autofocus and manual focus. The lens is dust and moisture resistant and has a fluorine coating to protect against fingerprints, dust, water and oil. The lens can be used in almost any shooting environment without restrictions

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The Sony SEL50F14GM lens with fixed focal length and F1.4 aperture is specially optimized for full-frame photos and videos. With its modern optical design, which includes an ED element, two XA elements and an aspherical element, it guarantees outstanding resolution

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circular aperture with 11 blades of the SEL50F14GM ensures beautiful bokeh

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The lens is equipped with two XD linear motors for faster and more accurate focusing when shooting videos and photos

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The SEL50F14GM is an E-mount lens from Sony that is perfect for video. It offers smooth, fast and continuous autofocus performance with minimized focus breathing when shooting video for better image quality

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Incredibly sharp images

The Sony E-mount lens offers outstanding resolution thanks to its modern optical design, which is achieved with an ED element, two XA elements and an aspherical element. It is therefore ideally suited for content creation as well as photo and video recording

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Beautiful bokeh effects

With the Sony fixed focal length lens and its circular aperture with 11 blades, beautiful bokeh effects with background blur can be achieved

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Fast and precise autofocus thanks to XD linear motors

The Sony lens is equipped with two XD linear motors, which enable faster and more precise focusing. Thanks to this function, you will never miss a shot again

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Consistent brightness and easy cleaning in any weather

Thanks to its maximum F1.4 aperture, the Sony lens ensures consistent brightness, regardless of the weather conditions. It is also equipped with a fluorine coating that repels water, oil and other contaminants and makes it easy to wipe off dust and fingerprints. These features make the lens ideal for shooting in all areas

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Professional ergonomics for demanding situations

The Sony 50mm F1.4 G Master lens is characterized by a dust-resistant and water-repellent design as well as versatile controls, making it an ideal companion in demanding situations both indoors and outdoors. It is also compatible with the Focus Breathing function to achieve even better results

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