Sony Alpha ILCE-7CR silver + Sony SEL 24-50mm f2.8 G

Sony Alpha ILCE-7CR Housing silver

Extreme full-frame resolution. Ultra compact

Shoot anywhere with high resolution with the Alpha 7C R - the ultimate compact camera designed to deliver stunning detail effortlessly and with ease. The power of the 61.0 MP full-frame sensor allows all creative ideas to come to life. Reliable real-time tracking combined with advanced AI processing captures the right moment effortlessly and accurately. Capture 4K video with a cinematic feel in an instant with versatile log recording, LUTs and S-Cinetone, while

the grip extension and multiple control options via OLED viewfinder, adjustable LCD, touch menu and customizable dials allow for comfortable shooting. Results can be easily transferred and shared with the Creators' App

.

The Alpha 7C R is the perfect companion for portrait, landscape and street photographers, with plenty of resolution for versatile post-processing and framing. The freedom of flexibility with this lightweight and compact design

.

Compact size, stylish design

The Alpha 7C R from Sony offers the perfect combination of compactness and elegance. As the smallest full-frame camera in Sony's Alpha series, it offers professional image quality in a compact body that suits any lifestyle. It can be carried in your bag or over your shoulder for creative freedom wherever you go

.

Discover professional image quality

The Alpha 7C R offers unsurpassed resolution with a 61.0 MP Exmor R™ full-frame sensor, BionZ XR processor and built-in 7-stop stabilization. Razor-sharp details are captured in all lighting conditions and there are no limits to creativity with landscapes, street scenes and portraits

.

Never miss the decisive moment - with AI autofocus for photos and videos

The

Alpha 7C R's advanced AI processing unit ensures precise tracking of subjects

. Choose

from a range of eye detection options for people, animals or birds and freeze motion with continuous shooting at 8 frames per second and 4K slow motion

.

Optimized for even better creative experiences

The Alpha 7C R is compact and easy to use. The tilting display and improved electronic viewfinder allow even more creativity. The camera can be easily controlled using the dials on the front and rear and the touch menu. The long battery life and an external handle make it easy and comfortable to use

.

4K recordings in cinema quality

The Alpha 7C R offers 4K 60p and FHD 120p recording at 10-bit 4:2:2 for movie-like images. S-Cinetone and log recordings capture cinematic moments and LUTs can also be imported to capture unique moments with a cinematic feel.

Sony SEL 24-50mm f2.8 G

The compact F2.8 Zoom SEL2450G lens from Sony, optimizes everyday shooting

,

offering outstanding G Lens™ resolution and great bokeh across the entire 24-50mm focal length range. With modern optics, outstanding sharpness and deep bokeh, it is ideal for both photography and videography. With two optimized linear motors, it delivers strong autofocus performance for fast and precise focusing. It is ideal for movies and perfect for gimbals and drones as it supports internal Active Mode Stabilization and Breathing Compensation. Thanks to its remarkably compact and lightweight design, it offers outstanding performance even under difficult conditions, whether you're shooting or filming

.

Powerful everyday hero

Compact and lightweight F2.8 full-frame Zoom lens with versatile Zoom, G Lens™ resolution and style for extensive creative possibilities. The ideal companion for daily content creation in photo and video

.

Compact but powerful

The compact SEL2450G offers high quality. 4 aspherical elements, 2 ED elements and 11 aperture blades deliver sharp images, minimal aberrations and smooth bokeh

.

Ready for action

The Sony linear motors ensure sharp subjects in photos and videos. High frame rates such as 4K120p and 30 fps are supported. The SEL2450G unleashes the full potential of the Sony Alpha cameras.

Creative close-ups

The SEL2450G shines with 0.3x maximum magnification and 0.19 m minimum focus distance. Ideal for product and nature photography, for more varied daily content

.

Ideal for filming

F2.8 aperture, quiet autofocus and minimal focus breathing. Supports Breathing Compensation and active stabilization of Sony for cinematic shots with an easy set-up

.

Intuitive and robust

Focus, Zoom, aperture rings for intuitive creative control. Fast manual focus with customizable buttons and MF with linear response. It is dust and moisture resistant, guaranteeing high reliability in all conditions

.