Sony Alpha ILCE 7R III +Samyang AF 24-70mm f2.8 FE

Sony α7R III: innovative full-frame system camera

The mirrorless digital camera Sony Alpha a7R III proves that speed, resolution and video capabilities can co-exist. It is a versatile, powerful camera that stands out not only for its resolution, but also for its multimedia versatility. With a full-frame 42.4MP Exmor R BSI CMOS sensor and an updated BIONZ X image processor, the a7R III offers an impressive 10fps continuous shooting rate and improved autofocus performance for faster and more reliable subject tracking with wide image coverage. The updated Fast Hybrid AF system uses a combination of 399 phase detection points and 425 contrast detection areas for faster focus acquisition in different lighting conditions and also keeps subjects in focus more effectively. In addition to speed and autofocus, the processing enhancements also contribute to greater image sharpness across the entire sensitivity range of ISO 100-32000, which can be further extended to ISO 50-102400. Video recording capabilities have also been enhanced to improve quality when shooting UHD 4K video with the full width of the full-frame sensor or when using a Super35 range and 5K oversampling to minimize moiré and aliasing. In addition, the a7R III features 5-axis SteadyShot INSIDE image stabilization with sensor shift in both photo and video mode, which now reduces the occurrence of camera shake by up to 5.5 stops.

In addition to the image enhancements, the Sony a7R III also features a revised body design that includes a 3.69m-dot Tru-Finder OLED electronic viewfinder for bright, clear and realistic eye-level monitoring. A tilting 3.0-inch, 1.44m diagonal touchscreen LCD on the rear allows intuitive control of settings and supports working from high and low angles. Two SD memory card slots are now available for greater shooting flexibility. In addition, a larger NP-FZ100 battery is used, which allows up to approx. 530 shots per charge when using the viewfinder. The magnesium alloy body and extensive weather sealing make the a7R III resistant to dust and moisture, which makes the camera suitable for use in difficult conditions.

42.4 MP Exmor R BSI CMOS sensor and BIONZ X image processor
The 42.4-megapixel full-frame Exmor R CMOS sensor is back-illuminated and works with the BIONZ X image processor to deliver high-resolution photos and videos while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and anti-reflective coating, as well as the elimination of the optical low-pass filter to improve light gathering and bring out details. In addition, the copper wiring layer dramatically improves data transfer speed to produce high-resolution 14-bit 42.4 megapixel photos with a native sensitivity range of ISO 100-32000, which can be extended to ISO 50-102400. It also enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times and capture an impressive 15 stops of dynamic range at low sensitivity levels.

The sensor and processor combination also enables fast continuous shooting at up to 10 frames per second at full resolution, for up to 76 consecutive frames and with full-time AF/AE when working with either a mechanical or electronic shutter. A continuous shooting rate of up to 8 fps is also possible when shooting in Live View mode.

Fast hybrid AF system

An advanced 4D FOCUS system now uses a combination of 399 phase detection points, covering approximately 68% of the image field, and 425 contrast detection areas for reliable and fast autofocus and subject tracking performance. This fast hybrid AF system now achieves twice the focusing speed and more reliable tracking compared to previous a7R models, as well as improved low-light focusing performance down to -3 EV. The use of phase detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full compatibility for continuous AF/AE tracking.

The Apt Focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects through the use of a configurable frame placed over the desired moving subject, and Expand Flexible Spot, which uses neighboring focus points to maintain focus on moving subjects even if the initially selected point loses focus. Additionally, Eye AF can be used to focus on the eyes of the detected subject in portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the focus magnifier function for critical focusing when targeting tiny subject details. The rear touchscreen can also be used for touch focus control, and a touchpad focus control mode allows intuitive use of the rear screen while keeping your eyes on the viewfinder.

For more customized focus control and to work in vertical or horizontal shooting orientation, the AF area can be switched in orientation to better match your subject. The sensitivity of the AF tracking can be adjusted to the movement of the subject in five stages. Frequently used focus point settings can be saved and recalled with a custom button for faster switching between focus settings.

5-axis SteadyShot INSIDE image stabilization

The rugged a7R III is equipped with a 5.5-stop SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake during handheld photo and video shooting. This allows users to use any lens, including adapted lenses, for critical shots without suffering from camera shake.

With long focal lengths, the system corrects tilt and yaw movements. Macro shots and shots with high magnification, on the other hand, benefit from horizontal and vertical displacement compensation. All shooting styles will benefit from roll compensation. All 5 axes of stabilization work at all times, even when using third-party lenses and adapters or lenses with built-in optical stabilization.

UHD 4K video recording in XAVC S format

The internal recording of UHD 4K films is possible in several frame rates up to 30 fps. Based on the Super35mm recording area and the effective 5K resolution, oversampling enables greater detail and full pixel readout, i.e. without pixel binning, for higher image quality with reduced moiré and aliasing. 4K full-frame recording has also been dramatically improved to increase quality at medium to high sensitivities and allow full utilization of the entire sensor width. Full HD 1080p recording is also supported with frame rates of up to 120 fps. Both resolutions utilize the XAVC S format at 100 Mbps within an MP4 wrapper with 4:2:0 sampling. High-speed recording at 120 frames per second also enables 4x and 5x slow motion recording at a frame rate of 30p or 24p. In addition to high-resolution internal recording, the uncompressed HDMI output also allows the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

4K video recording also offers the ability to create 8MP still images during playback by taking an image from a movie and saving it as a separate file

Additional video features

Support for HDR content:

The a7R III offers extensive customizable color and gamma controls, allowing users to adjust gamma, black level, knee, color level and more. In addition, users can utilize the same S-Log2 gamma curve found in Sony's high-end cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than the conventional REC709 curve, increasing flexibility in post-production. HLG (Hybrid Log-Gamma) is also supported, as is the BT.2020 color space for recording in a large color space. In addition to S-Log2, S-Log3 is also available to create an effective 14-step dynamic range with increased grading control in the shadow and mid-tone areas of the image.

Slow and fast motion:

With a variety of new frame rates available in an S&Q mode, you have more control over your video recording options. This allows you to record Full HD video at either of two levels between 1-120 fps. With these settings you can slow down the action as well as speed up a slow moving scene. This setting can also be switched to NTSC/PAL.

Advanced Zebra function:

An advanced zebra function is ideally suited to help monitor exposure values in high-contrast scenes. The target values for the video signal level can be set from 0 to 109 and specific ranges can be set to facilitate the adjustment of exposure values.

Time code and user bit settings:

With a Time Code, hours, minutes, seconds and frames can be recorded on the image data for more precise editing, while the User Bit function can record the date, time and scene number to facilitate editing of footage from multiple cameras.

Proxy recording:

UHD 4K footage and lower resolution proxy footage can be recorded simultaneously. The smaller proxy files are ideal for quick preview or pre-editing, which can reduce the time required for final 4K editing.

Housing design and integrated Wi-Fi/Bluetooth

The updated Quad VGA OLED Tru-Finder EVF with a resolution of 3.69 million dots ensures a bright, clear and detailed display. Depending on the shooting situation, both standard and high quality settings can be used to optimize the viewing experience. This updated viewfinder design also enables the use of autofocus in Focus Magnifier mode, as well as an improved focus peaking that benefits manual focus operation.

In addition to the EVF, a 3.0-inch 1.44m pixel LCD is available on the rear, featuring a touch panel design for intuitive operation and focus control. The screen can also be tilted 107° upwards and 41° downwards, making it easier to work from high and low angles.

The magnesium alloy body ensures rigidity, durability and stability while keeping the weight down. The lens mount has also been improved to better support heavy lenses and the rigidity of the handle has been improved for a more comfortable hand position.

The robust shutter is equipped with a coreless motor and brake system that reduces vibrations and increases the shutter life to approximately 500,000 operations.
A weatherproof seal protects against dust and moisture, ensuring reliable operation in harsh weather conditions.

The a7R III uses the same NP-FZ100 battery as the a9, but has improved battery life and is now rated for approximately 530 shots per charge with the EVF or 650 shots with the rear LCD.

Two SD memory card slots allow for flexible file storage and handling. They can be configured to partition raw and JPEG files or be used for overflow shooting. One of the card slots is designed to support UHS-II memory cards.
Integrated PC sync port for wired flash synchronization with flash units or wireless radio remote controls.

A USB 3.1 Gen 1 Type-C port has been added in addition to a micro USB port to provide faster and more reliable tethering support. The USB Type-C port allows the camera to be charged from the host power source while connected.

The a7R III features a 3.5mm microphone input jack for compatibility with external microphones. And for users who need more, the camera is also compatible with the Sony XLR-K2M XLR adapter for recording professional balanced XLR audio signals with phantom power and adjustable microphone/line inputs. A 3.5 mm headphone jack is available for monitoring audio signals, as well as real-time audio levels for visual reference.

With built-in Wi-Fi, the a7R III enables instant sharing of images to mobile devices for direct online publishing to social networks, email and cloud storage. NFC (Near Field Communication) is also supported, enabling one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once the connection is established, the linked mobile device can also display a live image on its screen and remotely control the camera's shutter release.
The Bluetooth connection allows location data to be captured.

Pixel-shift multi-shot

This unique compositing mode allows you to achieve an even higher resolution than the 42.4 MP sensor offers. In conjunction with sensor shift image stabilization, this mode shifts the sensor while taking four consecutive shots to capture approximately 169.6 MP of information for greater color accuracy and detail than is possible with a single shot. These files can then be merged in post-processing with the Sony Imaging Software Suite.

Further camera functions

The rating function allows you to assign stars from 1 to 5 to the images in the camera for faster editing and sorting in post-processing at home.

An advanced 1200-zone evaluative metering sensor delivers consistent and accurate results when using multi-segment, center-weighted or spot metering.

The "Highlight" and "Average" modes help to avoid overexposed highlights and ensure stable automatic exposure respectively.
The anti-flicker function automatically detects and times the shutter release to minimize the flicker effect for more consistent photo results.

Picture Effect Modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta) and Soft High-Key.
Creative Style Modes: Standard, Vivid, Neutral, Clear, Deep, Bright, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 levels), Saturation (-3 to +3 levels), Sharpness (-3 to +3 levels).

Samyang AF 24-70mm f2.8 FE for Sony E

First-class imaging performance in all image areas

The Samyang AF 24-70mm F2.8 FE Sony E is a versatile standard Zoom lens for E-mount cameras from Sony. This focal length is one of the most popular lenses for full-frame mirrorless cameras from Sony. Thanks to the lens design with 17 elements in 14 groups and special lenses (2x ASP, 1x HB, 3x HR and 3x ED), it delivers high-quality images with excellent detail over the entire focal length range. Of course, this lens can also be used on mirrorless Sony cameras with an APS-C sensor.

Fast open aperture F2.8 for impressive background blur and bokeh

The high and constant aperture of F2.8 enables a shallow depth of field and achieves a soft background blur. The subject can be reliably cropped and separated from the background. The 9 aperture blades create a soft and natural bokeh as well as impressive light stars.

A real all-rounder

An all-round lens for almost every occasion. Whether landscapes or architecture, macro shots, portraits or food photography. The Samyang AF 24-70mm F2.8 FE Sony E masters all challenges.

Fast and quiet autofocus - with special features for video recordings

The autofocus works quickly, precisely and quietly thanks to the built-in linear STM (stepper motor). It therefore meets the highest requirements for accuracy, both for photo and video recordings.

With the " Par-Focal " function, the focus remains on the focused subject when zooming in and out. The focal length can be changed during video recording without having to refocus.

The " Cinematic Video AF " regulates the AF speed during filming so that fluctuations are reduced and a smooth and harmonious recording is achieved.

The torque of the focus ring, the " linear MF Control ", is based on that of a manual video lens, which enables the familiar handling of manual focusing when shooting video.

Cine Kit: The Samyang Cine Kit, consisting of a focus ring gear, a follow focus and a tripod mount, enables quick system changes and at the same time provides essential elements for first-class video recordings (sold separately).

Weather protection and aluminum housing

The use of the Samyang weather protection underlines the all-in-one character of this lens. In combination with the robust aluminum housing, it is the ideal companion for adventures of all kinds, even under harsh operating conditions with dust, rain or snow.

Custom switch for more individuality

The well-known custom switch is also available on the Samyang AF 24-70mm F2.8 FE Sony E lens. Among other things, it allows the focus ring to be used as an aperture ring. The assignment can be changed and firmware updates installed via the Lens Station.

Short focusing distance

The close focusing distance of just 0.35 m enables impressive close-ups, portraits from special perspectives and shots in small rooms or for food photography.