Sony Alpha ILCE-7R IIIA + FE 24-70mm f2.8 + SEL FE 70-200mm f2.8

Sony Alpha ILCE-7R IIIA Body

High resolution and light sensitivity improve your images in terms of sharpness, naturalness and detail. Autofocus and tracking performance as well as the continuous shooting mode with up to 10 frames per second have been significantly improved. Professional operability for more efficiency! A lightweight, compact body allows for more flexible use

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With an extremely high-resolution, back-illuminated 43.6 megapixel Exmor R CMOS full-frame sensor, ten frames per second and extra-fast autofocus, the α7R IIIA has a lot to offer over its predecessor. The 399 phase autofocus points cover around 68 percent of the sensor. There are also 425 contrast autofocus points. Even the eye autofocus is now twice as effective as before. The optical 5-axis image stabilizer gives the photographer 5.5 f-stops more leeway. Videographers will enjoy 4K videos with full pixel resolution and no pixel binning, while

professionals will appreciate the two SD card slots, the longer battery life and the superspeed USB connection (USB 3.1 Gen 1 Type C). The camera itself is small and compact

Sony FE 24-70mm f2.8 GM II

The Sony SEL2470GM2 full-frame lens is a lightweight lens with a wide aperture, superior image quality and improved operability for stills and movies. It features advanced optical design, two XA elements (extreme aspherical element) for incredibly high resolution across the entire image area and beautiful background blur (bokeh). Four XD (Extreme Dynamic) linear motors ensure fast and quiet autofocus and precise tracking in this powerful and lightweight Sony G Master lens.

The SEL2470GM2 is also an excellent lens for video recording and offers continuously accurate and fast autofocus performance for videographers with minimized focus breathing as well as focus and axis shift when Zooming for outstanding shots

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Incredibly sharp

Two ED (Extra Low Dispersion), two Super ED, two XA (Extreme Aspherical) and three aspherical elements provide outstanding resolution right to the edge of the image, making this outstanding E-mount lens from Sony ideal for photography, content creation and video recording

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Wonderfully soft background

Thanks to the circular aperture with 11 blades, this 24-70 mm G Master lens creates beautiful bokeh effects with background blur at a constant F2.8 aperture

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Fast and precise autofocus

Four XD (Extreme Dynamic) linear motors enable faster and more accurate focusing when shooting videos and photos. With this standard Zoom lens, you'll never miss a moment again

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High speed

A constant maximum F2.8 aperture throughout the Zoom range ensures consistent brightness, even when the focal length changes. The front element of this G Master lens has a fluorine coating that repels water, oil and other contaminants. This makes it easy to wipe off dirt and fingerprints

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Professional ergonomics

A dust and water-repellent design and versatile controls make this G Master lens the ideal companion, even in the most demanding situations - indoors and outdoors

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Sony SEL FE 70-200mm f2.8 GM II

The Sony SEL70200GM2 full-frame lens is a particularly lightweight lens with a large aperture for

stills and movies.

It features an advanced optical design, an XA element (extreme aspherical element) for incredibly high resolution across the entire image area and beautiful background blur (bokeh). Four XD (Extreme Dynamic) linear motors ensure fast and quiet autofocus and precise tracking in this powerful and lightweight Sony G Master lens. The SEL70200GM2 is also an excellent lens for video shooting, offering continuously accurate and fast autofocus performance for videographers with minimized focus breathing as well as focus and axis shift when Zooming for outstanding shots

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Incredibly sharp

An XA element (extremely aspherical) as well as two ED elements (extra low dispersion), two Super ED elements and a newly developed ED aspherical element ensure outstanding sharpness in this F2.8 telephoto lens provides outstanding resolution in all image areas and beautiful bokeh, making it an excellent full-frame lens for sports and wildlife photography, portraits and videography

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Beautiful background blur (bokeh)

This 70-200mm lens features a circular aperture with 11 rounded blades for exceptionally smooth, natural background blur, both at a wide aperture of F2.8 as well as stopped down.

Impressive sharpness and contrast

Even at extreme contrasts and in backlighting, the new Nano AR Coating II from Sony, which is applied evenly to the element surface, prevents internal reflections

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result, flare and ghosting will not occur when using this FE lens for sports and wildlife photography or other light-sensitive shooting situations

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Fast and precise

Four XD (Extreme Dynamic) linear motors with their powerful design ensure faster and more precise focusing than with conventional lenses, both for photography and videography. Never miss a moment with this fast telephoto lens

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Professional ergonomics

The dust- and moisture-resistant construction and versatile controls of this telephoto lens from Sony make it ideal for use in the most challenging situations - both indoors and outdoors

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Dynamic perspectives

The SEL70200GM2 lens from Sony offers minimal focus breathing as well as focus and axis shift when Zooming for refined images

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