Sony Alpha ILCE-7R IIIA + Tamron 28-75mm f2.8

Sony Alpha ILCE-7R IIIA

High resolution and light sensitivity improve your images in terms of sharpness, naturalness and detail. Autofocus and tracking performance as well as the continuous shooting mode with up to 10 frames per second have been significantly improved. Professional operability for more efficiency! A lightweight, compact body allows for more flexible use.

With an extremely high-resolution, back-illuminated 43.6 megapixel Exmor R CMOS full-frame sensor, ten frames per second and extra-fast autofocus, the α7R IIIA has a lot to offer over its predecessor. The 399 phase autofocus points cover around 68 percent of the sensor. There are also 425 contrast autofocus points. Even the eye autofocus is now twice as effective as before. The optical 5-axis image stabilizer gives the photographer 5.5 f-stops more leeway. Videographers will enjoy 4K videos with full pixel resolution and no pixel binning, while

professionals will appreciate the two SD card slots, the longer battery life and the superspeed USB connection (USB 3.1 Gen 1 Type C). The camera itself is small and compact.

Tamron 28-75mm f2.8 Di III VXD G2 Sony E-mount

Tamron is a pioneer in the class of compact fast standard Zoom lenses for mirrorless system cameras, and the new 28-75mm F2.8 G2 is the flagship of the next generation of lenses in this class. The 28-75mm F2.8 G2 is the successor to the 28-75mm F2.8 Di III RXD (ModelA036). The further development of the popular and worldwide award-winning standard Zoom represents Tamron's ongoing quest for the most powerful and user-friendly lens. The 28-75mm F2.8 G2, which is just as compact as its predecessor, has a new optical construction with greater resolving power and is compatible with the latest high-resolution system cameras. The VXD (Voice-coil eXtreme-torque Drive) autofocus developed by Tamron is based on a linear motor to ensure faster and more precise focusing. With a shortest focusing distance of 18cm at 28mm and a maximum magnification of 1:2.7, the lens enables fascinating close-ups. The advanced ergonomic design of the housing is geared towards optimum handling of the lens.

TAMRON Lens Utility for user-defined functions

The lens is compatible with the new "TAMRON Lens Utility" software, which was specially developed by Tamron to configure its own lenses. After installing the program on a computer, the 28-75 mm F2.8 G2 can be connected to the computer via a connection cable in order to customize various functions of the lens or update the lens firmware. With the help of the personal configuration, the lens can be optimally adapted to the respective shooting situation, for example photo or video.

Functions of TAMRON Lens Utility

• Setting options of the focus button ("Focus SetButton")

• A-B focus: The focus automatically switches between two predefined focus positions (A and B)

• Focus Preset: The focus focuses on a predefined distance

• Change of the focus ring function (focus/aperture):

• The focus ring can be used alternately for focus or aperture adjustment

• Activation of a camera function: The focus button can be assigned a camera function

  *The focus button function can be reset

• Focus ring with various setting options

• MF ring rotation: Changing the direction of rotation of the focus ring (clockwise or counterclockwise)

• MF method: Selection of the focus method when using the focus ring

• Firmware update