Sony Alpha ILCE-7R IIIA + ZEISS Batis 25mm f2.0

Sony Alpha ILCE-7R IIIA Body

High resolution and light sensitivity improve your images in terms of sharpness, naturalness, and detail. Autofocus and tracking performance, as well as continuous shooting mode at up to 10 frames per second, have been significantly improved. Professional usability for greater efficiency! A lightweight, compact body allows for more flexible use.

With an extremely high-resolution, rear-illuminated 43.6 megapixel Exmor R CMOS full-frame sensor, ten frames per second, and extra-fast autofocus, the α7R IIIA is ahead of its predecessor. The 399 phase autofocus points cover about 68 percent of the sensor. In addition, there are 425 contrast autofocus points. Even the eye autofocus is now twice as effective as before. The 5-axis optical image stabilizer gives photographers 5.5 more stops of latitude. Videographers will be pleased with 4K videos with full pixel readout and no pixel binning.

Professionals will appreciate the two SD card slots, longer battery life, and superspeed USB port (USB 3.1 Gen 1 Type C). The camera itself is small and compact.

ZEISS Batis 25mm f2.0 for Sony E-mount

The wide-angle lens for a new era.

The very short closest focusing distance of the 25mm wide-angle lens supports the creative realization of extraordinary perspectives. Extremely uniform image quality is guaranteed even in the corners of the image. The lens is the perfect companion for landscape, architecture, street and reportage photography.

The ZEISS Batis autofocus lenses have been specially developed for Sony mirrorless full-frame system cameras. The lenses are fully compatible with all E-mount cameras and offer dust and splash protection in addition to fast and quiet autofocus. For creative work, distance and depth of field can be read on the innovative OLED display. The fast ZEISS Batis family offers perfect imaging performance thanks to the completely newly developed optics design.

Originally developed for SLR cameras, which nevertheless require a long focal length due to the mirror box (the distance between the rear lens and the film plane must be considerably greater than the focal length), the Distagon lenses (retrofocus design) also play to their strengths in mirrorless system cameras due to their optimized beam path. As a result, outstanding imaging performance with large image angles is possible even with digital camera systems without mirrors.

Smooth and reliable autofocus

The design of the autofocus system requires extremely precise shifting of certain lens groups. The focusing system of ZEISS lenses is designed to guarantee a robust and fluid autofocus mechanism with the best imaging performance.

Versatile full-frame lens

The high-performance lens for the Sony full-frame mirrorless system meets the highest demands. Even with a compact design, the image result meets the expectations of professional photographers.

Excellent resolution and high contrast

Rich, vivid colors are a must for creating a lasting impression. However, stray light in the lens causes the image to brighten, which then becomes particularly noticeable in the shadow areas. The image contrast decreases - the image appears low in contrast and bleached out. For this reason, ZEISS brings together various specially developed techniques that reduce unwanted stray light.

Robust and weatherproof metal construction

Design measures to prevent dust and splash water from entering the lens make it perfect for demanding outdoor use. Plus, it's ready for years of intensive use.

Innovative OLED display

For the first time on a lens, you can easily and intuitively read focus distance and depth of field precisely on the OLED display. Especially in difficult lighting conditions - readability is always ensured in the best possible way.