Sony Alpha ILCE-7R IVA + Tamron 35-150mm f2-2.8

Sony Alpha ILCE-7R IVA

The extremely versatile and powerful Alpha 7R IVA is Sony's highest resolution camera to date. It offers impressive image quality with high resolution and wide dynamic range with consistently outstanding focus performance, high-speed continuous shooting and many other features.

These include the world's first back-illuminated Exmor R CMOS 35 mm full-frame image sensor with 61 MP and the latest generation BIONZ X image processor, real-time focus with eye detection for movie recording as well as advanced real-time tracking plus real-time AF with eye detection for photo recording and an APS-C crop mode with an impressively high resolution of 26.2 MP. The camera supports advanced networking and operability for high-speed WiFi, wireless PC remote networking, wireless FTP transfer or faster USB data transfer. The Alpha 7R IV enables professional 4K movie shooting with full pixel display without pixel binning in Super 35mm mode. It also features S-Log 3 and support for HDR workflows. When using the new microphones from Sony with XLR adapter, the Multi Interface Shoe with digital audio interface delivers recordings in high sound quality.

A new dimension in image quality

The Alpha 7R IVA is equipped with a newly developed back-illuminated 35 mm full-frame CMOS image sensor with a resolution of 61 MP - the first of its kind in the world. The new sensor's back-illuminated design and effective noise reduction ensure ultra-low noise and high sensitivity for maximum image quality. In addition, the camera offers an impressive 15 stops of dynamic range at low sensitivity for seamless, natural gradations from dark shadows to bright highlights. Algorithms adopted from the latest Alpha cameras also ensure outstanding colour reproduction.

This new full-frame model incorporates an innovative 5-axis image stabilization system that has been optimized for the high-resolution shooting capabilities of this camera, allowing a shutter speed advantage of 5.5 stops to be achieved. The shutter has also been adjusted to reduce even small movements that could otherwise cause camera shake

. The Alpha 7R IVA's viewfinder also features the highest resolution of any camera from Sony: a 5.76 million pixel UXGA OLED Tru-Finder electronic viewfinder. This is around 1.6 times the resolution of the electronic viewfinder of the Alpha 7R III, meaning that this new viewfinder reproduces every motif ultra-accurately and true to life. A standard or high display quality and a refresh rate of 60 or 120 frames per second can be set for optimum adaptation to the subject and shooting conditions. In

addition, the Pixel Shift Multi Shooting mode has been further developed for the new camera, which composes up to 16 images in full resolution. In this mode, the camera precisely shifts the sensor in 1 or 0.5 pixel increments to create 16 individual images with different pixel counts and a total of 963.2 million pixels. These are then combined in the [Imaging Edge] desktop application to create an image with 240.8 million pixels (19,008 x 12,672 pixels). This optimized mode is ideal for architectural photography, fine art photography and all other static subjects and produces images with highly impressive detail and color accuracy.

Shooting and focusing speed

The innovative new Alpha 7R IVA full-frame mirrorless camera can capture full-frame 61 MP (JPEG/RAW) images at up to 10 frames per second with consistently accurate AF/AE tracking for approximately 7 seconds, or 26.2 MP in APS-C sized mode at approximately 3 times that speed. These high-speed options also capture fast-moving subjects ultra-accurately and with impressive detail.

The Alpha 7R IVA's advanced focusing system includes 567 AF phase detection points, covering around 74% of the image area, and 425 AF contrast points for added accuracy and reliability in low light and other shooting situations where contrast AF is ideal. The new camera's higher AF sensor density and revised tracking algorithms significantly improve tracking performance, so that even complex or sudden subject movements are now tracked more reliably and accurately than ever before.

The Alpha 7R IVA also supports Real-Time AF with Eye Detection, which uses artificial intelligence to detect and process eye position in real time, providing ultra-precise focus on the subject's eye throughout. This function is available for people and animals. Depending on the shooting situation, you can choose between AF with animal or human eye detection. A real-time tracking function is also available, which uses a newly developed subject recognition algorithm to ensure even more precise subject tracking and permanent focusing system tracking. The anti-flicker shooting mode automatically detects neon light and artificial lighting and minimizes the corresponding effects on the final image.

Optimized networking for professional workflows

The new Alpha 7R IVA full-frame camera from Sony is equipped with a range of advanced networking features for professional workflows. The new model offers WLAN with support for the standard 2.4 GHz band as well as the 5 GHz high-speed band for faster and more stable data transfer. A wireless remote PC networking function (wireless tethering shooting) is also available with the Alpha 7R IVA - a first for Sony cameras. This feature, requested by many professionals, opens up new freedoms for studio and on-location shooting - photographers can now move freely.

In addition to high-speed WiFi and wireless PC networking, the full-frame camera is also equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C port, which supports ultra-fast data transfer and, in combination with Imaging Edge software, almost doubles the data transfer rate compared to the Alpha 7R III. The camera also features FTP data transfer, which sends images to a specified remote FTP server while images are still being captured or reviewed.

To support efficient, networked high-speed workflows for professionals, Sony announced version 2.0 of the Imaging Edge desktop applications (Remote/Viewer/Edit). Remote allows users to control cameras and monitor live footage from their PC screen. Viewer" allows users to quickly preview, rate and select photos from large libraries. Edit" can be used to create high-quality images from RAW data, while

the latest version of the Imaging Edge Mobile application from Sony can now transfer images to a connected smartphone even when disconnected from the power supply.

4K and professional movie functions with high resolution

In addition to its impressive photo shooting capabilities, the Alpha 7R IVA is also an excellent movie camera with 4K video recording (3840 x 2160 pixels) and full pixel display without pixel binning in Super 35mm mode, delivering 4K content with high detail and outstanding depth. S-Log 2 and S-Log 3 also ensure highly flexible color design and S-Log 3 offers a dynamic range of up to 14 levels. HLG (Hybrid Log-Gamma) is also available with the Alpha 7R IVA to support direct HDR workflows.

For autofocus when shooting video, this versatile new full-frame camera uses an optimized fast hybrid autofocus system that speeds up autofocus when filming, making it more seamless and stable - even when an object temporarily moves in front of the subject.

The Alpha 7R IVA is the first camera from Sony with real-time AF with eye detection for movie shooting. When this function is activated, the subject's eye is automatically tracked with ultra-precision and ultra-reliability, allowing the filmmaker to concentrate on the subject instead of having to worry about focusing. The Touch Tracking function also automatically starts AF with eye detection when a person is selected as the subject.

Another notable feature for video recording is the new digital audio interface on the camera's Multi Interface Shoe (MI Shoe), which allows direct connection of the optional ECM-B1M Shotgun Microphone for high-quality, low-noise audio recording or the optional XLR-K3M XLR Adapter Kit. Interval shooting for time-lapse videos as well as Full HD recording at up to 120 frames per second, slow motion and time-lapse and many other functions are also available.

Optimization of construction, design and customization options

The design and operating options of the new Alpha 7R IVA have been revised. Many of the wishes of the Sony professional community have been taken into account.

The Alpha 7R IVA has been further optimized for maximum resistance to dust and splash water. All connection points on the housing, the battery compartment cover and the media slots have been additionally sealed. In addition, the camera is made of an ultra-light and ultra-resistant magnesium alloy and is equipped with a revised extra-firm lens mount with six screws.

Other improvements to the body design include a redesigned grip that fits better and more securely in the hand, a larger diameter and optimized feedback of the AF ON button, a redesigned multi-select joystick for spontaneous control, a lock button for the exposure compensation dial and a new shape and position of the rear dial. At the request of many professional photographers, the new camera is also equipped with two UHS-II-compatible media slots, which expand the general range of functions and enable faster read/write operations.

The options for saving settings have been expanded for greater ease of use. Almost all camera settings can now be saved to and loaded from a memory card. Up to 10 combinations can be stored on one card and loaded into any camera body of the same type.

Despite the 1.5x pixel count, battery life has also been improved - with a CIPA measurement of up to 670 shots (via LCD, 530 shots via electronic viewfinder) per charge. To further extend the operating time, the optional VG-C4EM vertical grip holds two NP-FZ100 batteries and the optional multi-battery adapter (NPA-MQZ1K) can hold up to four Z batteries. The body can also be supplied with power via the USB port.

Tamron 35-150mm f2.0-2.8 Di III VXD Sony E-mount

The 35-150mm F2-2.8 is the world's first Zoom lens with a lens speed of F2.0-2.8 from Tamron for full-frame cameras with Sony E-mount. With a variable focal length from 35mm wide-angle to 150mm telephoto, it covers the most frequently used Zoom range and offers a wide range of possibilities for image composition from the respective location. The lens is suitable for impressive panoramic and architectural shots at 35mm as well as for dynamic close-ups at 150mm

. The Zoom lens is ideal for travel and vacations, with its high imaging performance also making it particularly suitable for ambitious travel photography. The high speed enables breathtaking images of sunrises and sunsets as well as atmospheric shots of interiors and night scenes.

The VXD autofocus (Voice-coil eXtreme-torque Drive) with linear motor ensures exceptionally fast and precise focusing in every situation. The advanced ergonomic design of the housing is geared towards optimum handling of the lens.

TAMRON Lens Utility for user-defined functions
The lens is compatible with the new "TAMRON Lens Utility" software, which was specially developed by Tamron to configure its own lenses. After installing the program on a computer, the 35-150mm F2-2.8 can be connected to the computer via a connection cable in order to customize various functions of the lens or update the lens firmware. With the help of the personal configuration, the lens can be optimally adapted to the respective shooting situation, for example photo or video.

Functions of TAMRON Lens Utility

Setting options of the focus button ("Focus SetButton")

• A-B focus: The focus automatically switches between two predefined focus positions (A and B)
• Focus preset: The focus focuses on a predefined distance
• Change the focus ring function (focus/aperture): The focus ring can be used alternately for focusing or for setting the aperture
• Activation of a camera function: The focus button can be assigned a camera function
  *The function of the focus button can be reset

Focus ring with various setting options

• MF ring rotation: Change the direction of rotation of the focus ring (clockwise or counterclockwise)
• MF method: Select the focus method when using the focus ring
• Firmware update