Sony Alpha ILCE 7R Mark IV + Sigma 24-70mm f2.8 DG DN

Sony Alpha ILCE 7R Mark IV + Sigma 24-70mm f2.8 DG DN

Sony Alpha ILCE-7R IVA

The extremely versatile and powerful Alpha 7R IVA is Sony's highest resolution camera to date. It offers impressive image quality with high resolution and wide dynamic range with consistently outstanding focus performance, high-speed continuous shooting and many other features.

These include the world's first back-illuminated Exmor R CMOS 35 mm full-frame image sensor with 61 MP and the latest generation BIONZ X image processor, real-time focus with eye detection for movie recording as well as advanced real-time tracking plus real-time AF with eye detection for still images and an APS-C crop mode with an impressively high resolution of 26.2 MP. The camera supports advanced networking and operability for high-speed WiFi, wireless PC remote networking, wireless FTP transfer or faster USB data transfer. The Alpha 7R IV enables professional 4K movie shooting with full pixel display without pixel binning in Super 35mm mode. It also features S-Log 3 and support for HDR workflows. When using the new microphones from Sony with XLR adapter, the Multi Interface Shoe with digital audio interface delivers recordings in high sound quality.

A new dimension in image quality

The Alpha 7R IVA is equipped with a newly developed back-illuminated 35 mm full-frame CMOS image sensor with a resolution of 61 MP - the first of its kind in the world. The new sensor's back-illuminated design and effective noise reduction ensure ultra-low noise and high sensitivity for maximum image quality. In addition, the camera offers an impressive 15 stops of dynamic range at low sensitivity for seamless, natural gradations from dark shadows to bright highlights. Algorithms adopted from the latest Alpha cameras also ensure outstanding colour reproduction.

This new full-frame model incorporates an innovative 5-axis image stabilization system that has been optimized for the high-resolution shooting capabilities of this camera, allowing a shutter speed advantage of 5.5 stops to be achieved. The shutter has also been adjusted to reduce even small movements that could otherwise cause camera shake

. The Alpha 7R IVA's viewfinder also features the highest resolution of any camera from Sony: a 5.76 million pixel UXGA OLED Tru-Finder electronic viewfinder. This is around 1.6 times the resolution of the electronic viewfinder of the Alpha 7R III, meaning that this new viewfinder reproduces every motif ultra-accurately and true to life. A standard or high display quality and a refresh rate of 60 or 120 frames per second can be set for optimum adaptation to the subject and shooting conditions. In

addition, the Pixel Shift Multi Shooting mode has been further developed for the new camera, which composes up to 16 images in full resolution. In this mode, the camera precisely shifts the sensor in 1 or 0.5 pixel increments to create 16 individual images with different pixel counts and a total of 963.2 million pixels. These are then combined in the [Imaging Edge] desktop application to create an image with 240.8 million pixels (19,008 x 12,672 pixels). This optimized mode is ideal for architectural photography, fine art photography and all other static subjects and produces images with highly impressive detail and color accuracy.

Shooting and focusing speed

The innovative new Alpha 7R IVA full-frame mirrorless camera can shoot at up to 10 frames per second with consistently accurate AF/AE tracking for approximately 7 seconds - each at full resolution - in full-frame 61 MP (JPEG/RAW) or approximately 3x as long in APS-C sized 26.2 MP mode. These high-speed options also capture fast-moving subjects ultra-accurately and with impressive detail.

The Alpha 7R IVA's advanced focusing system includes 567 AF phase detection points, covering around 74% of the image area, and 425 AF contrast points for added accuracy and reliability in low light and other shooting situations where contrast AF is ideal. The new camera's higher AF sensor density and revised tracking algorithms significantly improve tracking performance, so that even complex or sudden subject movements are now tracked more reliably and accurately than ever before.

The Alpha 7R IVA also supports Real-Time AF with Eye Detection, which uses artificial intelligence to detect and process eye position in real time, providing ultra-precise focus on the subject's eye throughout. This function is available for people and animals. Depending on the shooting situation, you can choose between AF with animal or human eye detection. A real-time tracking function is also available, which uses a newly developed subject recognition algorithm to ensure even more precise subject tracking and permanent focusing system tracking. The anti-flicker shooting mode automatically detects neon light and artificial lighting and minimizes the corresponding effects on the final image.

Optimized networking for professional workflows

The new Alpha 7R IVA full-frame camera from Sony is equipped with a range of advanced networking features for professional workflows. The new model offers WLAN with support for the standard 2.4 GHz band as well as the 5 GHz high-speed band for faster and more stable data transfer. A wireless remote PC networking function (wireless tethering shooting) is also available with the Alpha 7R IVA - a first for Sony cameras. This feature, requested by many professionals, opens up new freedoms for studio and on-location shooting - photographers can now move around freely.

In addition to high-speed WiFi and wireless PC networking, the full-frame camera is also equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C port, which supports ultra-fast data transfer and, in combination with Imaging Edge software, almost doubles the data transfer rate compared to the Alpha 7R III. The camera also features FTP data transfer, which sends images to a specified remote FTP server while images are still being captured or reviewed.

To support efficient, networked high-speed workflows for professionals, Sony announced version 2.0 of the Imaging Edge desktop applications (Remote/Viewer/Edit). Remote allows users to control cameras and monitor live footage from the PC screen. Viewer" allows users to quickly preview, rate and select photos from large libraries. Edit" can be used to create high-quality images from RAW data, while

the latest version of the Imaging Edge Mobile application from Sony can now transfer images to a connected smartphone even when disconnected from the power supply.

4K and professional movie functions with high resolution

In addition to its impressive photo shooting capabilities, the Alpha 7R IVA is also an excellent movie camera with 4K video recording (3840 x 2160 pixels) and full pixel display without pixel binning in Super 35mm mode, delivering 4K content with high detail and outstanding depth. S-Log 2 and S-Log 3 also ensure highly flexible color design and S-Log 3 offers a dynamic range of up to 14 levels. HLG (Hybrid Log-Gamma) is also available with the Alpha 7R IVA to support direct HDR workflows.

For autofocus when shooting video, this versatile new full-frame camera uses an optimized fast hybrid autofocus system that speeds up autofocus when filming, making it more seamless and stable - even when an object temporarily moves in front of the subject.

The Alpha 7R IVA is the first camera from Sony with real-time AF with eye detection for movie shooting. When this function is activated, the subject's eye is automatically tracked with ultra-precision and ultra-reliability, allowing the filmmaker to concentrate on the subject instead of having to worry about focusing. The Touch Tracking function also automatically starts AF with eye detection when a person is selected as the subject.

Another notable feature for video recording is the new digital audio interface on the camera's Multi Interface Shoe (MI Shoe), which allows direct connection of the optional ECM-B1M Shotgun Microphone for high-quality, low-noise audio recording or the optional XLR-K3M XLR Adapter Kit. Interval shooting for time-lapse videos as well as Full HD recording at up to 120 frames per second, slow motion and time-lapse and many other functions are also available.

Optimization of construction, design and customization options

The design and operating options of the new Alpha 7R IVA have been revised. Many of the wishes of the Sony professional community have been taken into account.

The Alpha 7R IVA has been further optimized for maximum resistance to dust and splash water. All connection points on the housing, the battery compartment cover and the media slots have been additionally sealed. In addition, the camera is made of an ultra-light and ultra-resistant magnesium alloy and is equipped with a revised extra-firm lens mount with six screws.

Other improvements to the body design include a redesigned grip that fits better and more securely in the hand, a larger diameter and optimized feedback of the AF ON button, a redesigned multi-select joystick for spontaneous control, a lock button for the exposure compensation dial and a new shape and position of the rear dial. At the request of many professional photographers, the new camera is also equipped with two UHS-II-compatible media slots, which extend the general range of functions and enable faster read/write operations.

The options for saving settings have been expanded for greater ease of use. Almost all camera settings can now be saved to and loaded from a memory card. Up to 10 combinations can be stored on one card and loaded into any camera body of the same type.

Despite the 1.5x pixel count, battery life has also been improved - with a CIPA measurement of up to 670 shots (via LCD, 530 shots via electronic viewfinder) per charge. To further extend the operating time, the optional VG-C4EM vertical grip holds two NP-FZ100 batteries and the optional multi-battery adapter (NPA-MQZ1K) can hold up to four Z batteries. The housing can also be supplied with power via the USB port.

Sigma 24-70mm f2.8 DG DN (A) Sony-E

The second Art Zoom lens, which has been specially developed for mirrorless cameras.

Outstanding results can be achieved with a fast Zoom lens. With this conviction, SIGMA developed the 14-24mm F2.8 DG DN Art, the first Art Zoom lens specially designed for mirrorless cameras and characterized by extremely high resolution.

The experience in developing lenses for mirrorless cameras has successfully reduced the size and weight of the lens, while achieving a homogeneous and high resolution over the entire focal length range from the center of the image to the edges. In addition, compatibility with the latest mirrorless cameras and their functions allows the lens to be used in a wide range of applications, meeting the high demands of professional photographers and ambitious amateur photographers alike.

Following the 14-24mm F2.8 DG DN, the 24-70mm F2.8 DG DN Art is the flagship of the new generation of Art Zoom lenses and the ultimate standard Zoom lens with a large aperture.

Best optical performance in its class

The F2.8 Art product line with its flagship Zoom lenses was primarily developed to achieve outstanding optical performance.

As particularly low dispersion glass, six FLD ("F" Low Dispersion) glass elements and two SLD (Special Low Dispersion) glass elements are used in this lens, taking advantage of an optical design for mirrorless camera lenses. Thanks to the use of three aspherical lenses, this lens effectively reduces aberrations such as longitudinal chromatic aberration or sagittal coma, which are difficult to correct in post-processing. It also delivers homogeneous and outstanding resolution over the entire focal length range from the center of the image to the edges.

Compatible with the latest full-frame mirrorless cameras

The SIGMA 24-70mm F2.8 DG DN Art is compatible with various models of the latest full-frame mirrorless cameras with L-mount and Sony E-mount compatible. This enables professional photographers and ambitious amateur photographers alike to achieve top performance in a wide range of photographic applications.

For example, the AFL button can be assigned different functions via the camera menu, which improves operability when taking pictures. The use of a stepper motor with the latest algorithm achieves a balanced ratio between acceleration and smoothness of the AF drive. This enables stress-free focusing. In addition, this lens is compatible with the eye-detection AF often used in mirrorless cameras, which enables extremely precise focusing in portrait photography. The Zoom lock mechanism prevents unintentional extension of the lens barrel. An AF/MF switch, which many other SIGMA lenses also have, is also available.

Design that eliminates reflections and ghost images

From the very beginning of the lens design process, susceptibility to reflections and ghosting is studied to achieve an optical design that is resistant to even strong backlighting. The Super Multi-Layer Coating (SML) reduces flare and ghosting and delivers sharp, high-contrast images, even in backlit conditions.

Nano Porous Coating is used in addition to the Super Multi-Layer Coating. In terms of coating, the lens is designed to be less affected by strong incidence of light, such as reflections.

Close focusing distance of 18-38 cm

The closest focusing distance in the wide-angle range is 18 cm. This allows you to get closer to the subject when taking photos than the lens hood allows. The largest reproduction scale is 1:2.9 in the wide-angle range and 1:4.5 in the telephoto range, which allows a greater variety of expressive possibilities for close-ups.

Round aperture

The almost circular aperture consists of 11 aperture blades** and ensures a very pleasant bokeh outside the focal plane of the image.

Dust and splash protection

Thanks to its dust and splash-proof construction, the lens is suitable for a wide range of applications and environments.

Brass bayonet

The lens is equipped with a solid and precise brass bayonet. The special treatment of the surface to reinforce the strength enables long-lasting use.