Sony Alpha ILCE-7R V + Sigma 24-70mm f2.8 DG DN II (A) Sony-E

Sony Alpha ILCE-7R V

A new era of resolution: The α 7RV impresses with outstanding AI-based scene recognition and rapid processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K and lets you capture subject details and textures in unrivaled quality. In addition, the camera offers an optimized integrated image stabilization system with up to 8-stop compensation, a unique three-axis adjustable display and a high-resolution electronic viewfinder for a professional shooting experience. With high-speed connections, the α 7RV is a groundbreaking innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits.

AI-based autofocus

With unique AI-based technology, you get accurate, fast and consistent autofocus tracking of subjects in real time. The AI-based detection works even better with people, animals and birds and now for the first time also recognizes insects, cars, trains and planes. With this professional camera, you can create razor-sharp photos and video content even in challenging conditions

Outstanding detail

The 61 MP back-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second and the enhanced Pixel Shift shooting mode gives you huge 240 MP images with outstanding detail. Nature and wildlife enthusiasts can use the APS-C mode to extend their range and achieve maximum 26MP quality.

8K and 4K60P video recording

In addition to 8K and 4K recording, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables a long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses.

Designed for professionals

The α 7RV optimizes the shooting experience for professional users with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels and a new, uniquely adjustable touchscreen. With a ruggedized body, the α 7RV provides a seamless platform for photographers and videographers who want to focus on their craft.

High-speed transmission and connectivity

For professional requirements, the α7RV offers advanced connectivity with a transmission speed of 2.4 GHz/5 Ghz via high-speed Wi-Fi and a 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera allows shooting on CFexpress Type A and SD in two card slots, providing a reliable media storage solution

Optimize your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera. Make optimum use of the camera's resolution and unique autofocus system for your purposes and enjoy unique Sony functions such as Breathing Compensation.

IV is followed by V: The new Alpha 7R V full-frame camera from Sony offers an unprecedented high-resolution image experience with AI-based autofocus

A new Artificial Intelligence (AI) processing unit combined with a high-resolution 61 MP image sensor and BIONZ XR Processing Engine for the best image quality ever in an Alpha body.

The Alpha 7R V combines the highest resolution image sensor of Sony with a new AI (Artificial Intelligence) processing unit for

AI-based image recognition - a first in an Alpha camera - and the powerful BIONZ XR image processing engine - a first in the "R" full-frame series.

combination of the high-resolution sensor and these processors enables a new breakthrough in scene recognition and capture for both stills and video

The new Alpha 7R V offers 61.0 megapixel image resolution for stills, 8K video output, the most effective 8-stop image stabilization of any Sony Alpha cameras to date, a new four-axis multi-angle monitor, high-speed communication functions, outstanding operability and smooth workflow integration. This makes Sony's latest camera ideal for professionals who need a first-class tool for high-resolution photography.

"The latest model in our Alpha 7R series is the perfect example of our relentless drive to develop industry-leading imaging technologies," says Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. "We are very excited to introduce the brand new Alpha 7R V with its exceptionally advanced AI integrations that enable next-generation autofocus capabilities. And we're looking forward to seeing what our community will achieve with the new Alpha 7R V."

Optimized AF based on a newly developed AI processing unit

The Alpha 7R V offers next-generation autofocus with advanced scene recognition thanks to new AI (Artificial Intelligence) based processing that incorporates Deep Learning. The cutting-edge AI processing uses detailed information to assess human postures. This greatly improves the precision of the camera's scene recognition and fully exploits the potential resolution.

addition, several new subject types have been added to the AI-based scene recognition, including vehicles and insects

In addition to the advanced AI technology, the Alpha 7R V also offers optimizations of numerous popular functions of other cameras of the Sony Alpha series, which are now available for the first time in the Sony 7R series:

• continuous real-time tracking
• faster and more accurate high-density AF system with wide autofocus range
• continuous shooting at up to 10 fps and AF/AE tracking
• silent, vibration-free shooting at up to 7 fps
• high-speed continuous shooting of up to 583 compressed RAW images9

the Alpha 7R V features focus functions that support high resolution, such as Full-Time DMF (direct manual focusing possible at any time) and Focus Bracketing, a highly sought-after function that enables the creation of focus-stacked images

Exceptionally high resolution, as you would expect from the Sony Alpha 7R series

The latest BIONZ XR image processor and the Exmor R CMOS 35 mm full-frame sensor with back-illuminated design and approx. 61.0 effective megapixels together ensure that the Alpha 7R V produces breathtakingly detailed images. The BIONZ XR processor ensures that the resolution potential of the camera sensor is fully exploited. As a result, the Alpha 7R V achieves the highest resolution at low sensitivity in the entire Alpha series to date. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies and a wide dynamic range of 15 stops for stills

With a high-precision image stabilization unit, advanced gyro sensors and optimized stabilization algorithms for stills and movies, the entire image stabilization system of the Alpha 7R V is state-of-the-art. In addition to the 8-stop compensation effect2 for stills, the new stabilization algorithm also offers precise, pixel-accurate detection and control and uses the full potential of the sensor's 61.0 megapixel resolution to bring out the finest subject details. Pixel shift multi-shot has also been further optimized for the latest camera from Sony: This function makes use of the high-precision integrated image stabilization. Several minimally shifted images are taken in quick succession, which are then combined on the computer to create a single image with outstanding resolution. Using the latest version 3.5 of the Imaging Edge Desktop computer application, the smallest movements at pixel level, such as changes in the position of the subject or the leaves on a tree, are automatically detected and corrected to create a perfectly composed image. Data corresponding to around 963.2 million pixels can be used to create composite images of around 240.8 million pixels (19,008 x 12,672 pixels) from 16 shots. The Alpha 7R V also supports precise and versatile external flash control for even more creative freedom. Even photos and videos in difficult lighting conditions are no problem: the Alpha 7R V effectively suppresses the flickering of artificial light.

A range of additional functions further increase flexibility when taking photos:

• lossless compression of RAW images, selectable size and quality of RAW images
• significantly enhanced focus and exposure bracketing
• Creative Look settings available for photos and videos
• High-quality HEIF images with high compression efficiency
• Wide brightness range when displayed on a large monitor

Videos with a cinematic feel

The Alpha 7R V not only shines with outstanding photo functions, but also with advanced functions for filming. With 8K1 24/25p video, 4K video oversampling of 6.2K without binning, highly efficient MPEG-H HEVC/H.265 encoding, intra-recording, 4:2:2 10-bit recording and more, Sony's latest camera ensures excellent image quality and flexible editing. In addition, the Alpha 7R V offers advanced scene recognition for the most reliable real-time tracking yet, breathing compensation, the ability to use camera metadata for post-processing and advanced built-in image stabilization. In addition to the camera's own image stabilization in Active mode for smoother hand-held shooting, the Alpha 7R V is also compatible with selected lenses that feature built-in image stabilization for extra blur-free shooting.

Outstanding usability and reliability

The Alpha 7R V combines professional reliability with a compact, lightweight design. The camera features a 9.44 million dot electronic viewfinder and a new four-axis multi-angle LCD monitor that combines the benefits of a conventional tilting screen with the flexibility of a side-folding, rotating and tilting display. The Alpha 7R V also features two CFexpress Type A/SDXC compatible media slots and a brand new menu system with touch operation and a wide range of customizable functions

With state-of-the-art connectivity options, the Alpha 7R V makes work easier for professionals. Data can be transferred at high speed via a 2×2 MIMO WLAN connection (802.11ac) or wired via the USB-C port, which is compatible with SuperSpeed USB 10 Gbit/s. The new USB streaming functions not only enable efficient remote shooting and transfer of photo and movie files, but also support UVC/UAC, allowing users to stream directly from the camera, even in 4K resolution (QFHD) with audio.

In line with feedback from professional users, the Alpha 7R V offers optimized heat dissipation for longer shooting times, an improved dust- and moisture-resistant design, a robust magnesium alloy body and other optimizations

The Alpha 7R V is also compatible with the new PCK-LG3 glass screen protector, which protects the LCD monitor from smudges and fingerprints without affecting touch sensitivity

A professional camera with sustainable features

has taken measures to reduce the environmental impact of this product at every stage of its life cycle: from product development to supply chain, production and packaging. Sony aims to inspire by using energy and resources as efficiently as possible. Recycled plastics such as SORPLAS were used for parts of this camera.

the camera is manufactured in a factory that uses renewable energy.

Sony strives to use packaging materials that are plastic-free and still offer good protection against bumps and knocks. Vegetable nonwovens are used for the product bags. All this helps to minimize the environmental impact.

Sigma 24-70 f2.8 DG DN II Sony-E

Exclusively for mirrorless cameras｜Compatible with full-frame cameras

The 24-70mm F2.8 Art has been further developed on all levels:

The SIGMA 24-70mm F2.8 DG DN II Art has been significantly enhanced compared to its predecessor. The most advanced technologies available to SIGMA in design and production

Compared to the previous SIGMA 24-70mm F2.8 DG DN Art model, the SIGMA 24-70mm F2.8 DG DN II Art has an improved resolving power over the entire Zoom range. It also benefits from functional improvements, such as the newly added aperture ring and the high-speed autofocus with newly developed HLA drive (High-Response Linear Actuator)

In addition, the lens is approx. 7% smaller and 10% lighter than its predecessor. The new 24-70mm F2.8 II Art is therefore a versatile and powerful tool with which photographers and filmmakers can unleash their creative potential

Top performance that lives up to the reputation of a top model

The new SIGMA 24-70mm F2.8 DG DN II Art is the successor to the SIGMA 24-70mm F2.8 DG DN Art, which is known for its high optical performance, and has a further improved resolution over the entire Zoom range. It delivers the highest image quality even at open aperture and the high speed of F2.8 ensures a soft and harmonious bokeh. The lens therefore offers maximum performance in almost all shooting situations. The short closest focusing distance further expands the creative possibilities. Flares and ghosting are excellently corrected and focus breathing is largely minimized. This means that the outstanding creative possibilities of this lens can be used to the full in both photo and video

High optical performance across the entire image and Zoom range

optical design of the lens comprises 6 FLD and 2 SLD glass elements. In addition, 5 aspherical lens elements are used. Aberrations are thus reliably suppressed over the entire Zoom range. Sagittal coma flares in particular are well controlled in order to achieve a consistently high resolution right up to the periphery of the image. By effectively correcting lateral chromatic aberration, high-resolution images free of color fringing can be achieved

Equipped with 5 aspherical lenses

The use of 5 high-precision aspherical lenses enables both high optical performance with minimal aberration correction and a compact optical design. SIGMA's production facility in Aizu, Japan, has the high-precision aspherical molding technology that allows it to produce the thin, highly polarized aspherical lenses required for this purpose. This has led to a higher degree of freedom in optical design.

Excellent close-up capability

The lens offers an outstanding close-up focusing distance of just 17cm at wide-angle and a maximum magnification of 1:2.7. These factors create potential for creative close-ups

Note: When taking close-ups in the wide-angle range, the lens hood should be removed to avoid touching the subject.

Low susceptibility to flares and ghosting

Flares and ghosting, which impair image quality, have been optimized for all lighting conditions using the latest simulation technology. In addition, a Nano-Porous and Super Multi-Layer coating has been applied to the front lens to prevent flares and ghosting as far as possible. This enables brilliant, high-contrast images to be taken even in unfavourable lighting conditions.

Minimized focus breathing

optical design effectively suppresses focus breathing. The changes in the image angle when focusing are reduced to a minimum, resulting in natural-looking video recordings.

Better portability and extended features

The SIGMA 24-70mm F2.8 DG DN II Art is approx. 7 % smaller and 10 % lighter than the predecessor model. The user-friendliness has been improved with an additional aperture ring and two AFL buttons. Despite its greater compactness and improved features, the lens offers SIGMA's renowned high build quality. With an uncompromisingly precise and robust construction, as you would expect from a professional photographic tool

Better handling

While the number of lens elements used has remained the same compared to the previous model, the overall length has been shortened thanks to the modern optical design. In addition, the more efficient mechanical design has resulted in a portable lens with a maximum diameter of 87.8mm, a length of 120.2mm and a weight of 745g*

*L-mount version.

Outstanding build quality

The robust internal structure and the use of high-precision metal parts ensure high stability and durability in professional use. At the same time, the size and weight of the lens have been reduced. The design has been consistently geared towards the durability and reliability of the lens

Aperture ring with "de-click function"

Many demanding users appreciate the ability to set the aperture directly on the aperture ring of the lens. The SIGMA 24-70mm F2.8 DG DN II Art therefore once again offers an aperture ring. Thanks to its "de-click function", this feature is also interesting for filmmakers, as the aperture can be adjusted smoothly and silently in this position. Those who prefer to set the aperture on the camera body can use the aperture ring's lock function and are protected against accidental adjustment.

Equipped with two AFL buttons

its predecessor, the lens now has two AFL buttons, the accessibility of which has been optimized for shooting in portrait and landscape format. These buttons can be assigned individual functions with compatible cameras.

Professional functions, including high-speed autofocus

To offer maximum performance in every shooting situation, the SIGMA 24-70mm F2.8 DG DN II Art has a high-speed AF with HLA drive. Other features such as dust and splash protection, the water and oil-repellent coating of the front lens and the Zoom lock switch complete the professional features of the lens.

With HLA

The lens is equipped with an HLA (High-Response Linear Actuator) linear motor for the AF drive

the powerful HLA, the maximum drive speed is more than three times faster than the previous model*, ensuring responsive AF shooting

*compared to the maximum drive speed of the SIGMA 24-70mm F2.8 DG DN Art, the actual AF focusing time may vary

Protected from external influences

addition to the dust and splash-proof housing*, the front element of the lens has a water and oil-repellent coating

The lens is protected against dust and splash water, but is not waterproof.

Equipped with a Zoom lock switch

The lens is equipped with a Zoom lock switch, which locks the lens in the wide-angle range and prevents the barrel from extending unintentionally due to its own weight. The lock can be released not only via the switch, but also by turning the Zoom ring, which allows flexible handling even for spontaneous shots.

Includes lens hood and case

The specially adapted lens hood LH778-05 is included with the SIGMA 24-70mm F2.8 DG DN II Art and is securely locked with a quick twist. The lens is supplied in a matching case for storage and safe transportation