Sony Alpha ILCE-7R V + Sigma 24-70mm f2.8 + Sigma 60-600mm f4.5-6.3

Sony Alpha ILCE-7R V

A new era in resolution, the α 7RV features outstanding AI-based scene recognition and blazing processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K, letting you capture subject details and textures in unmatched quality. The camera also features an optimized built-in image stabilization system with up to 8 stops of compensation, a unique three-axis adjustable display, and a high-resolution electronic viewfinder for a professional shooting experience. With High Speed connections, the α 7RV is a breakthrough innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits

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AI-based autofocus

Get accurate, fast, and consistent autofocus tracking of subjects in real time with unique AI-based technology. AI-based detection works even better on people, animals, and birds, and now, for the first time, detects insects, cars, trains, and planes. With this professional camera, you can create crisp photos and video content even in challenging conditions

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Outstanding details

The 61 MP rear-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second, and the enhanced Pixel Shift shooting mode gives you huge 240 MP imager with superior detail. Nature and wildlife enthusiasts can use APS-C mode to extend their range and achieve a maximum 26-MP quality

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Video recording in 8K and 4K60P.

In addition to recording in 8K and 4K, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses

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Designed for professionals

The α 7RV optimizes the shooting experience for professionals with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels, and a new, uniquely adjustable touch screen. With its rugged body, the α 7RV provides a seamless platform for photographers and videographers who want to focus on their craft

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High-speed transmissions and connections.

For professional needs, the α7RV offers advanced connectivity with 2.4 GHz/5 Ghz transmission speed via High Speed WLAN and 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera allows recording to CFexpress Type A and SD in two card slots, providing a reliable media storage solution

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Optimize your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera

. Make the

most of the camera's resolution and unique autofocus system, and enjoy unique Sony features like Breathing Compensation

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IV is followed by V: Sony's new full-frame Alpha 7R V camera offers an unprecedented high-resolution imaging experience with AI-based autofocus.

A new Artificial Intelligence (AI) processing unit combines with high-resolution 61MP image sensor and BIONZ XR processing engine for the best image quality ever in an Alpha body.

The Alpha 7R V combines the highest-resolution Sony image sensor with a new AI (artificial intelligence) processing unit for AI-based image recognition - a first in an Alpha camera - and the powerful BIONZ XR image processing engine - a first in the "R" full-frame lineup. The combination of the high-resolution sensor and these processors enables a new breakthrough in scene recognition and capture for both stills and video.

The new Alpha 7R V offers 61.0 megapixel image resolution in stills, 8K video output, the most effective 8-stage image stabilization of any Sony Alpha cameras, a new four-axis multi-angle monitor, high-speed communication features, excellent operability, and smooth workflow integration. This makes Sony's latest camera ideal for professionals who need a first-class tool for high-resolution shooting.

"The latest model in our Alpha 7R series is the perfect example of our relentless drive to develop industry-leading imaging technologies," said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. "We are very excited to introduce the all-new Alpha 7R V with its exceptionally advanced AI integrations that enable next-generation autofocus capabilities. And we're already looking forward to seeing the images our community will achieve with the new Alpha 7R V."

Optimized AF based on a newly developed AI processing unit.

The Alpha 7R V offers next-generation autofocus with advanced scene recognition thanks to new AI (artificial intelligence)-based processing that incorporates Deep Learning. The state-of-the-art AI processing uses detailed information to estimate human postures. As a result, the precision of the camera's subject detection is vastly improved and the potential resolution is fully exploited. In addition, AI-based scene recognition has been expanded to include several new subject types, including vehicles and insects.

In

addition to advanced AI technology, the Alpha 7R V also offers enhancements to numerous popular features from other cameras in the Sony Alpha series that are now available for the first time in the Sony 7R series:

• Continuous real-time tracking
• faster and more accurate high-density AF system with wide autofocus range

continuous

• shooting at up to 10 fps with AF/AE tracking
• silent, vibration-free shooting at up to 7 fps
• high-speed continuous shooting of up to 583 compressed RAW images9

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In addition, the Alpha 7R V has focus features that support high resolution, such as Full-Time DMF (direct manual focus at any time) and Focus Bracketing, a highly sought-after feature that enables the creation of images with focus stacking

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Exceptionally high resolution, as expected from the Sony Alpha 7R series you've come to expect

The latest BIONZ XR image processor and Exmor R CMOS 35mm full-frame sensor with rear-exposed design and approximately 61.0 effective megapixels combine to deliver stunningly detailed images with the Alpha 7R V. The BIONZ XR processor ensures that the resolution potential of the camera sensor is fully exploited. As a result, the Alpha 7R V achieves the highest low-sensitivity resolution in the entire Alpha series to date. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies, and a wide dynamic range of 15 stops for stills.

With a high-precision image stabilization unit, advanced gyro sensors, and optimized stabilization algorithms for stills and movies, the Alpha 7R V's entire image stabilization system is

state-of-the-art

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In addition to the 8-stop2 compensation effect for stills, the new stabilization algorithm also provides precise, pixel-level detection and control, and uses the full potential of the sensor's 61.0 megapixel resolution to bring out the finest subject details. Pixel Shift Multi-Shot has also been further optimized for Sony's latest camera: This function takes advantage of the high-precision integrated image stabilization. Several images, each minimally shifted, are captured in quick succession and then assembled on the computer into a single image with outstanding resolution. Using the latest version 3.5 of the Imaging Edge Desktop computer application, minute movements at the pixel level, such as changes in the position of the subject or leaves on a tree, are automatically detected and corrected, resulting in a perfectly composed image. From data equivalent to approximately 963.2 million pixels, composite images of approximately 240.8 million pixels (19,008 x 12,672 pixels) can be created from 16 shots. Furthermore, the Alpha 7R V supports precise and versatile external flash control for even more creative freedom. Even photos and videos in difficult lighting conditions are no problem: the Alpha 7R V effectively suppresses flickering artificial light.

A number of other functions further increase flexibility when shooting

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• Lossless compression of RAW images, size and quality of RAW images selectable
• significantly expanded focus and exposure bracketing (bracketing)
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• Creative Look settings available for photos and videos
• high-quality HEIF images with high compression efficiency
• wide brightness range when displayed on a large monitor

Videos with cinema feeling

The Alpha 7R V shines not only with outstanding photo features, but also with advanced features when filming. With 8K1 24/25p video, 4K video oversampling of 6.2K without binning, highly efficient MPEG-H HEVC/H.265 encoding, intra-recording, 4:2:2 10-bit recording, and more, Sony's latest camera ensures excellent image quality and flexible editing. In addition, the Alpha 7R V offers advanced Scene Recognition for the most reliable real-time tracking yet, Breathing Compensation, the ability to use camera metadata for post-processing, and advanced built-in image stabilization. In addition to the camera's own image stabilization in Active mode for smoother handheld shooting, the Alpha 7R V is also compatible with select lenses that feature built-in image stabilization for extra blur-free shooting

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Outstanding usability and reliability

The Alpha 7R V combines professional reliability with a compact, lightweight design. The camera features a 9.44 million-dot electronic viewfinder and a new four-axis, multi-angle LCD monitor that combines the advantages of a conventional tilting screen with the flexibility of a side-folding, rotating and tilting display. In addition, the Alpha 7R V features two CFexpress Type A/SDXC-compatible media slots and a brand-new menu system with touch operation and a wide range of customizable functions.

With state-of-the-art connectivity options, the Alpha 7R V makes it easy for professionals to get the job

done

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Data can be transferred at high speed via a 2×2 MIMO WLAN connection (802.11ac) or wired via the USB-C port, which is compatible with SuperSpeed USB 10 Gbps. The new USB streaming features not only enable efficient remote shooting and transfer of photo and movie files, but also support UVC/UAC: this allows users to stream directly from the camera, even in 4K resolution (QFHD) with audio.

In line with feedback from professional users, the Alpha 7R V features optimized heat dissipation for longer shooting times, an improved dust- and moisture-resistant design, a rugged magnesium alloy body, and other enhancements. This ensures reliability even in tough working conditions. In

addition, the Alpha 7R V is compatible with the new PCK-LG3 screen glass protector, which protects the LCD monitor from smudges and fingerprints without affecting touch sensitivity

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A professional camera with lasting features

Sony has taken measures to reduce the environmental impact of this product at every stage of its life cycle: from product development to supply chain and production to packaging. Sony aims to inspire by using energy and resources as efficiently as possible. Recycled plastics such as SORPLAS were used for parts of this camera. In addition, the camera is manufactured in a factory that uses renewable energy, and

Sony strives to use packaging materials that are plastic-free yet offer good protection against shock and impact. Vegetable nonwovens are used for product bags. All of this helps minimize environmental impact.

Sigma 24-70mm f2.8 DG DN (A) Sony-E

The second Art Zoom lens redesigned specifically for mirrorless cameras,

outstanding results can be achieved with a fast Zoom

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With this conviction, SIGMA developed the 14-24mm F2.8 DG DN Art, the first Art-Zoom lens specifically designed for mirrorless cameras and featuring extremely high resolution.

Experience in designing lenses for mirrorless cameras has successfully reduced the size and weight of the lens, while achieving homogeneous and high resolution across the entire focal length range from the center of the image to the edges. In addition, compatibility with the latest mirrorless cameras and their features allows the lens to be used in a wide range of applications, meeting the high demands of professional photographers or ambitious hobbyists alike.

Following in the footsteps of the 14-24mm F2.8 DG DN, the 24-70mm F2.8 DG DN Art is the flagship of the new generation of Art Zoom lenses and the ultimate standard Zoom wide aperture lens

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Best optical performance in its class

The F2.8 Art product line, with its flagship Zoom lenses, was designed primarily to achieve outstanding optical performance

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As ultra-low dispersion glass, this lens incorporates six FLD ("F" Low Dispersion) glass elements and two SLD (Special Low Dispersion) glass elements, taking advantage of an optical design for mirrorless camera lenses. Thanks to the use of three aspherical lenses, this lens effectively reduces aberrations such as longitudinal chromatic aberration or sagittal coma, which are difficult to correct during post-processing. It also delivers homogeneous and superior resolution across the entire focal length range from the center of the image to the edges

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Compatible with the latest full-frame mirrorless cameras

The SIGMA 24-70mm F2.8 DG DN Art is compatible with several models of the latest full-frame mirrorless cameras with L-mount and Sony E-mount. This means that professional photographers or ambitious amateur photographers alike can achieve top performance in a wide range of photographic applications.

For example, the AFL button can be assigned different functions via the camera menu, which improves operability when shooting. By using a stepper motor with the latest algorithm, a balance between acceleration and smoothness of the AF drive is achieved. This enables stress-free focusing. In addition, this lens is compatible with eye-detection AF commonly used in mirrorless cameras, which enables extremely precise focusing in portrait photography. The Zoom lock mechanism prevents accidental extension of the lens barrel. An AF/MF switch, which many other SIGMA lenses also feature, is also available

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Reflection and ghosting eliminating design

From the beginning of the lens design process, susceptibility to reflections and ghosting is studied to achieve an optical design that is resistant to even strong backlighting. Super Multi-Layer Coating (SML) reduces flare and ghosting and delivers sharp, high-contrast images, even when backlit. In

addition to Super Multi-Layer Coating, Nano Porous Coating is used

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In terms of coating, the lens is designed to be less affected by strong light incidence, such as reflections

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Close focusing distance of 18-38 cm

The

closest focusing distance is 18 cm in the wide-angle range. This allows you to get closer to the subject when shooting than the lens hood allows. The largest magnification is 1:2.9 at wide-angle and 1:4.5 at telephoto, allowing for a greater variety of expression in close-up photography

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Round aperture

The near-round aperture consists of 11 aperture blades** and provides a very pleasing bokeh outside the image's plane of focus

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Dust and splash protection

Thanks to its dust- and splash-proof design, the lens is suitable for a wide range of applications and environments

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Brass bayonet

The lens is equipped with a solid and precise brass bayonet. The special surface treatment to reinforce strength allows for long-lasting use.

Sigma 60-600mm f4.5-6.3 DG DN OS (S) Sony E-mount

The SIGMA 60-600mm F4.5-6.3 DG DN OS Sports, with its unique 10x Zoom range, is a high-performance ultra-telephoto Zoom lens designed exclusively for full-frame mirrorless cameras. The latest optical design delivers high optical performance at all focal lengths, despite the enormous 10x Zoom range. As a result, the lens is capable of capturing any scene in high resolution. The

newly developed "HLA (High-response Linear Actuator)" linear motor provides unprecedented fast and precise autofocus

. In addition, the

newly developed algorithm "OS2" enables image stabilization by up to 7 exposure stops in the short focal length and up to 6 exposure stops in the long focal length.

The newly developed linear motor "HLA (High-response Linear Actuator)" ensures unprecedented fast and precise autofocus

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In addition, the newly developed "OS2" algorithm enables image stabilization by up to 7 exposure stops in the short focal length and up to 6 exposure stops in the long focal length.

The SIGMA 60-600mm F4.5-6.3 DG DN OS Sports is a unique ultra-telephoto Zoom lens that combines an enormous Zoom range with extremely high image quality and mobility

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The unique 60-600mm Zoom lens capable of capturing situations from standard to ultra telephoto

The SIGMA 60-600mm F4.5-6.3 DG DN OS Sports is an ultra-telephoto 10x Zoom lens for full-frame mirrorless cameras that covers a focal length range of 60-600mm - a range that only SIGMA offers. It allows seamless shooting from close up to far away without having to change lenses first. And it does so even in difficult situations like air shows or professional sporting events.

The SIGMA 60-600mm F4.5-6.3 DG DN OS Sports is a unique ultra-telephoto Zoom lens that combines an enormous Zoom range with extremely high image quality and mobility.

The unique 60-600mm Zoom lens capable of capturing situations from standard to ultra telephoto

The SIGMA 60-600mm F4.5-6.3 DG DN OS Sports is an ultra-telephoto 10x Zoom lens for full-frame mirrorless cameras that covers a focal length range of 60-600mm - a range that only SIGMA offers. It allows seamless shooting from close up to far away without having to change lenses first. And it does so even in difficult situations such as air shows or professional sporting events

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High-speed AF through newly developed motor "HLA" - for capturing the decisive moment

The autofocus of the SIGMA 60-600mm F4.5-6.3 DG DN OS Sport uses the newly developed linear motor "HLA (High-response Linear Actuator)". This powerful linear motor and advanced electronic control realize quiet autofocus with unprecedented high speed and high precision. The new motor also ensures high follow focus performance, helping to ensure that you don't miss the decisive moment in sports photography and any other situation where the subject is in motion - from a vehicle to a bird in flight

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High-speed AF through newly developed motor "HLA" - for capturing the decisive moment.

The autofocus of the SIGMA 60-600mm F4.5-6.3 DG DN OS Sport uses the newly developed linear motor "HLA (High-response Linear Actuator)". This powerful linear motor and advanced electronic control realize quiet autofocus with unprecedented high speed and high precision. The new motor also ensures high follow focus performance, helping to ensure that you don't miss the decisive moment in sports photography and any other situation where the subject is in motion - from a vehicle to a bird in flight

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High-speed AF through newly developed motor "HLA" - for capturing the decisive moment.

The autofocus of the SIGMA 60-600mm F4.5-6.3 DG DN OS Sport uses the newly developed linear motor "HLA (High-response Linear Actuator)". This powerful linear motor and advanced electronic control realize quiet autofocus with unprecedented high speed and high precision. The new motor also ensures high follow focus performance, helping to ensure that you don't miss the decisive moment in sports photography and any other situation where the subject is in motion - from vehicles to birds in flight

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Multi-material construction for light weight and strong robustness

The lens is made of a wide variety of high-quality materials, in which materials such as magnesium, CFRP_1 and TSC_2 are optimally arranged according to their properties. As a result, the lens is lighter yet retains the same robustness as previous models. This contributes to its high versatility in a wide range of scenes and applications.

*1 CFRP (Carbon Fiber Reinforced Plastic - a lightweight but strong material used in aircraft construction, among other interior and exterior applications. *2 TSC (Thermally-Stable-Composite) is a polycarbonate that has a similar thermal expansion rate to aluminum. Its high affinity for metal parts contributes to high manufacturing quality standards

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Dual-Action Zoom for intuitive subject design

The lens features a dual-action Zoom that allows both Zooming by rotating the Zoomring and by pulling and pushing the front tube section. This allows for precise and quick response in any situation

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Dust and splash-proof, for greater safety in various shooting situations.

The mount, focus ring, Zoomring, switches, control panel and barrel connections are dust and splash proof* to prevent dust and dirt from entering the lens. In addition, the front lens has a water and

oil repellent

coating to facilitate cleaning when the lens has water droplets or dust adhering

*The lens is dustproof and splashproof, but not waterproof. Be careful not to allow the lens to come into complete contact with water. Water inside a lens can cause great damage and even make it irreparable

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The lens features the high customizability and build quality of the SIGMA Sports product line

The SIGMA 60-600mm F4.5-6.3 DG DN OS Sports incorporates the key features of SIGMA's Sports product line standards for portable, high-performance lenses. Manufactured at SIGMA's sole production facility in Aizu, Japan, the lens features exceptional build quality. The result is a combination of ruggedness, practicality and a high level of precision in every single detail

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Customizable functions

Equipped with a focus range limiter, the lens allows users to narrow the focus range of the AF as needed, enabling fast and precise focusing. In addition, the lens features three strategically placed AFL buttons that can be assigned to preferred camera functions* . The AFL buttons are easy to use regardless of how the camera is oriented or what settings are used. With the L-mount version of the lens, the SIGMA USB-DOCK UD-11 can be used as an option to additionally assign the preferred OS mode or focus area to the user mode

buttons

*Only with compatible cameras. Available functions may vary depending on the camera used

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Replaceable tripod clamp base

The lens tripod clamp features an Arca Swiss compatible magnesium alloy foot. This foot can be removed or swapped with another tripod clamp foot (sold separately) if needed, or attached to a monopod, opening up another variety of different uses

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