Sony Alpha ILCE-7R V + Sigma 28-70mm f2.8 DG DN (C)

Sony Alpha ILCE-7R V

A new era of resolution: The α 7RV impresses with outstanding AI-based scene recognition and rapid processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K and lets you capture subject details and textures in unrivaled quality. In addition, the camera offers an optimized integrated image stabilization system with up to 8-stop compensation, a unique three-axis adjustable display and a high-resolution electronic viewfinder for a professional shooting experience. With high-speed connections, the α 7RV is a groundbreaking innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits.

AI-based autofocus

Unique AI-based technology gives you accurate, fast and consistent autofocus tracking of subjects in real time. The AI-based detection works even better with people, animals and birds and now for the first time also recognizes insects, cars, trains and planes. With this professional camera, you can create razor-sharp photos and video content even under difficult conditions.

Outstanding details

The 61 MP back-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second and the enhanced Pixel Shift shooting mode gives you huge 240 MP images with outstanding detail. Nature and wildlife enthusiasts can use the APS-C mode to extend their range and achieve maximum 26 MP quality.

Video recording in 8K and 4K60P

In addition to recording in 8K and 4K, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables a long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses.

Developed for professionals

The α 7RV optimizes the shooting experience for professional users with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels and a new, uniquely adjustable touchscreen. With a ruggedized body, the α 7RV provides a seamless platform for photographers and videographers who want to focus on their craft.

High-speed transmissions and connections

For professional needs, the α7RV offers advanced connectivity with a 2.4 GHz/5 Ghz transfer speed via high-speed Wi-Fi and a 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera allows recording to CFexpress Type A and SD in two card slots, providing a reliable media storage solution.

Optimize your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera. Make the most of the camera's resolution and unique autofocus system for your purposes and enjoy unique features from Sony such as Breathing Compensation.

Sigma 28-70mm f2.8 DG DN © for Sony-E

The SIGMA 28-70mm F2.8 DG DN Contemporary redefines the standard Zoom lens for mirrorless cameras: it combines outstanding optical performance and a continuous aperture of F2.8 with a lightweight and compact body.

In terms of design, the 28-70mm F2.8 DG DN Contemporary is based on the 24-70mm F2.8 DG DN Art, but with a focal length range from 28mm. This makes the lens housing significantly smaller and lighter, with the same outstanding optical performance.

Lightweight and compact housing

Due to the slightly smaller wide-angle range of the 28-70mm F2.8 DG DN Contemporary compared to the 28-70mm, the size of the 28-70mm body has been significantly reduced. The concept of the Contemporary product line harmonizes performance and handiness.

The lens has a single, lightweight focusing element so that the AF unit can also be kept small. Together with a quiet and fast stepping motor, this ensures responsive and virtually silent autofocus performance.

The 28-70mm F2.8 DG DN Contemporary weighs 470g on its own and just 890g together with the lens, for example. At less than 1kg, such an outstandingly light camera system gives photographers an enormous amount of freedom and flexibility to realize their creative visions. It is also a perfect choice for filmmakers looking for a powerful, lightweight and easy-to-handle camera system that also works well with a gimbal and other accessories.

The genes of the Art product line

The optical design of the SIGMA 28-70mm F2.8 DG DN Contemporary is based on the 24-70mm F2.8 DG DN Art, which is known for its outstanding optical performance over the entire focal length range. The 28-70mm F2.8 DG DN Contemporary follows the core concept of the Contemporary product line: it has been designed to offer the right balance of performance and handiness. In a body that is light enough for everyday use, this fast standard Zoom lens thus delivers outstanding image quality to rival the lenses in the Art product line.

Outstanding build quality

Although it is generally accepted that it is more difficult to guarantee the processing accuracy of plastic parts than metal parts, no compromises have been made in the processing quality of the 28-70mm F2.8 DG DN Contemporary. One reason for this is the use of the special polycarbonate TSC (Thermally Stable Composite), which has a comparable thermal shrinkage to aluminum. This reduces the differences in thermal shrinkage between metallic and non-metallic components, ensuring consistent performance even under extreme temperature fluctuations. The use of polycarbonates in the construction of Zoom and focus rings can make them appear less premium in practice. However, when these parts are carefully machined for precision and appropriately adjusted in motion with lubricant, the rings offer precise mechanics with an exceptionally high-quality feel.

Highest optical performance

The 28-70mm F2.8 DG DN Contemporary uses state-of-the-art technology and has a modern optical design that includes three aspherical, two FLD and two SLD elements.

Despite the lower total number of elements than the 24-70mm F2.8 DG DN Art, the design still results in extensive correction of longitudinal color errors and sagittal coma, which cannot be corrected by the camera. This allows users to create images that are consistently sharp from the center to the edge of the shot. In addition to the anti-ghosting design, the Super Multi-Layer and Nano Porous coatings ensure well-controlled stray light formation and therefore high-contrast results even in backlit conditions. The front element of the lens has a water and oil-repellent coating.

The everyday companion

The SIGMA 28-70mm F2.8 DG DN Contemporary offers photographers with a mirrorless camera who require a fast standard Zoom lens an enhanced photographic experience. Its high-quality, intuitive construction makes the lens as exciting to use as the incredible images it can produce - inspiring you to realize its creative potential.

High-quality coating

An ideal lens directs the incident light through all the lenses and onto the sensor. If, on the other hand, some of the light is reflected by individual lenses, not only is the light yield reduced; the reflections within the lens create ghost images and flare spots or reduce the contrast. Such effects would be particularly noticeable in backlit shots.

To prevent this, the 28-70mm F2.8 DG DN Contemporary uses a Super Multi-Layer Coating (SML) and a Nano Porous Coating to reduce flare and ghosting. The result is clear, sharp and high-contrast images without annoying lens flares.