Sony Alpha ILCE-7R V + Sigma 28-70mm f2.8 DG DN (C)

Sony Alpha ILCE-7R V

A new era in resolution, the α 7RV impresses with outstanding AI-based scene recognition and blazing processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K, letting you capture subject details and textures in unmatched quality. The camera also features an optimized built-in image stabilization system with up to 8 stops of compensation, a unique three-axis adjustable display, and a high-resolution electronic viewfinder for a professional shooting experience. With High Speed connections, the α 7RV is a breakthrough innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits.

AI-based autofocus

With unique AI-based technology, you get accurate, fast, and consistent autofocus tracking of subjects in real time. AI-based detection works even better on people, animals, and birds, and now, for the first time, detects insects, cars, trains, and planes. With this professional camera, you can create crisp photos and video content even in challenging conditions.

Outstanding details

The 61 MP rear-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second, and the enhanced Pixel Shift shooting mode gives you huge 240 MP imager with superior detail. Nature and wildlife enthusiasts can use APS-C mode to extend their range and achieve maximum 26-MP quality.

Video recording in 8K and 4K60P

In addition to shooting in 8K and 4K, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses.

Designed for professionals

The α 7RV optimizes the shooting experience for professionals with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels, and a new, uniquely adjustable touch screen. With its rugged body, the α 7RV provides a seamless platform for photographers and videographers who want to focus on their craft.

High speed transmissions and connections

For professional needs, the α7RV offers advanced connectivity with 2.4 GHz/5 Ghz transmission speed via High Speed WLAN and 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera enables recording to CFexpress Type A and SD in two card slots, providing a reliable media storage solution.

Optimize your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera. Make the most of the camera's resolution and unique autofocus system, and enjoy unique Sony features like Breathing Compensation.

Sigma 28-70mm f2.8 DG DN © for Sony-E

The SIGMA 28-70mm F2.8 DG DN Contemporary redefines the standard Zoom lens for mirrorless cameras, combining outstanding optical performance and a continuous F2.8 aperture with a lightweight and compact body.

Design-wise, the 28-70mm F2.8 DG DN Contemporary is based on the 24-70mm F2.8 DG DN Art, but with a focal length range starting at 28mm. This makes the lens body significantly smaller and lighter, with the same outstanding optical performance.

Lightweight and compact body

The slightly smaller wide-angle range of the 28-70mm F2.8 DG DN Contemporary compared to the has allowed the size of the 28-70mm body to be significantly reduced. The Contemporary product line concept balances performance and handiness.

The lens features a single, lightweight focusing element, so the AF unit can also be kept small. Together with a quiet and fast stepper motor, this provides responsive and virtually silent autofocus performance.

The 28-70mm F2.8 DG DN Contemporary weighs 470g on its own and just 890g together with the for example. At less than 1kg, such an outstandingly lightweight camera system gives photographers a tremendous amount of freedom and flexibility to realize their creative visions. It's also a perfect choice for filmmakers looking for a powerful, lightweight and easy-to-use camera system that also works well with a gimbal and other accessories.

The genes of the Art product line

The optical design of the SIGMA 28-70mm F2.8 DG DN Contemporary is based on the 24-70mm F2.8 DG DN Art, which is known for its excellent optical performance throughout the focal length range. The 28-70mm F2.8 DG DN Contemporary follows the core concept of the Contemporary product line: it has been designed to offer the right balance of performance and handiness. In a body light enough for everyday use, this fast standard Zoom lens thus delivers outstanding image quality that rivals lenses in the Art product line.

Outstanding build quality

Although it is commonly believed that plastic parts are more difficult to ensure processing accuracy than metal parts, the 28-70mm F2.8 DG DN Contemporary has not compromised on processing quality

One reason for this is the use of the special polycarbonate TSC (Thermally Stable Composite), which has comparable thermal shrinkage to aluminum. This reduces the differences in thermal shrinkage between metallic and non-metallic components, ensuring consistent performance even under extreme temperature fluctuations. The use of polycarbonates in the construction of Zoom and focus rings can make them appear less premium in practice. However, when these parts are carefully machined for precision and appropriately adjusted in motion by lubricants, the rings provide precise mechanics with an exceptionally high-quality feel.

Highest optical performance

The 28-70mm F2.8 DG DN Contemporary makes use of cutting-edge technology and features a modern optical design that includes three aspherical, two FLD and two SLD elements

Despite the overall lower number of elements than the 24-70mm F2.8 DG DN Art, the design still results in extensive correction of longitudinal chromatic aberration and sagital coma that cannot be corrected by camera. This allows users to create images that are consistently sharp from the center to the edge of the shot. In addition to the anti-ghosting design, the Super Multi-Layer and Nano-Porous coatings ensure well-controlled flare for high-contrast results even when backlit. The front lens of the lens has a water and oil repellent coating.

The everyday companion

The SIGMA 28-70mm F2.8 DG DN Contemporary offers an enhanced photographic experience for photographers with a mirrorless camera who require a fast standard Zoom lens. Its high-quality, intuitive construction makes the lens as exciting to use as the incredible images it can produce - inspiring you to realize your creative potential.

High quality coating

An ideal lens directs incident light through all the lenses and onto the sensor. If, on the other hand, some of the light is reflected by individual lenses, not only is the light yield reduced; the reflections within the lens create ghost images and aperture spots, or they reduce the contrast. Such effects would be particularly noticeable in backlit shots.

To prevent this, the 28-70mm F2.8 DG DN Contemporary uses Super Multi-Layer Coating (SML) and Nano-Porous Coating, which reduce flare and ghosting. The result is clear, sharp, high-contrast images without distracting lens flares.