Sony Alpha ILCE-7R V + Tamron 20-40mm f2.8 Di III VXD

Sony Alpha ILCE-7R V

A new era in resolution, the α 7RV delivers outstanding AI-based scene recognition and blazing processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K, letting you capture subject details and textures in unmatched quality. The camera also features an optimized built-in image stabilization system with up to 8 stops of compensation, a unique three-axis adjustable display, and a high-resolution electronic viewfinder for a professional shooting experience. With High Speed connections, the α 7RV is a breakthrough innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits

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AI-based autofocus

Get accurate, fast, and consistent autofocus tracking of subjects in real time with unique AI-based technology. AI-based detection works even better on people, animals, and birds, and now, for the first time, detects insects, cars, trains, and planes. With this professional camera, you can create crisp photos and video content even in challenging conditions

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Outstanding details

The 61 MP rear-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second, and the enhanced Pixel Shift shooting mode gives you huge 240 MP imager with superior detail. Nature and wildlife enthusiasts can use APS-C mode to extend their range and achieve a maximum 26-MP quality

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Video recording in 8K and 4K60P.

In addition to recording in 8K and 4K, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses

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Designed for professionals

The α 7RV optimizes the shooting experience for professionals with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels, and a new, uniquely adjustable touch screen. With its rugged body, the α 7RV provides a seamless platform for photographers and videographers who want to focus entirely on their craft

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High-speed transmissions and connections.

For professional needs, the α7RV offers advanced connectivity with 2.4 GHz/5 Ghz transmission speed via High Speed WLAN and 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera allows recording to CFexpress Type A and SD in two card slots, providing a reliable media storage solution

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Enhance your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera

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most of the camera's resolution and unique autofocus system, and enjoy unique Sony features like Breathing Compensation.

IV is followed by V: Sony's new full-frame Alpha 7R V camera offers an unprecedented high-resolution imaging experience with AI-based autofocus

A new Artificial Intelligence (AI) processing unit combines with high-resolution 61MP image sensor and BIONZ XR processing engine for the best image quality ever in an Alpha body.

The Alpha 7R V combines the highest-resolution Sony image sensor with a new AI (artificial intelligence) processing unit for AI-based image recognition - a first in an Alpha camera - and the powerful BIONZ XR image processing engine - a first in the "R" full-frame lineup. The combination of the high-resolution sensor and these processors enables a new breakthrough in scene recognition and capture for both stills and video.

The new Alpha 7R V offers 61.0 megapixel image resolution in stills, 8K video output, the most effective 8-stage image stabilization of any Sony Alpha cameras, a new four-axis multi-angle monitor, high-speed communication features, excellent operability, and smooth workflow integration. This makes Sony's latest camera ideal for professionals who need a first-class tool for high-resolution shooting.

"The latest model in our Alpha 7R series is the perfect example of our relentless drive to develop industry-leading imaging technologies," said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. "We are very excited to introduce the all-new Alpha 7R V with its exceptionally advanced AI integrations that enable next-generation autofocus capabilities. And we're already looking forward to seeing the images our community will achieve with the new Alpha 7R V."

Optimized AF based on a newly developed AI processing unit.

The Alpha 7R V offers next-generation autofocus with advanced scene recognition thanks to new AI (artificial intelligence)-based processing that incorporates Deep Learning. The state-of-the-art AI processing uses detailed information to estimate human postures. As a result, the precision of the camera's subject detection is vastly improved and the potential resolution is fully exploited. In addition, AI-based scene recognition has been expanded to include several new subject types, including vehicles and insects.

In

addition to advanced AI technology, the Alpha 7R V also offers enhancements to numerous popular features from other cameras in the Sony Alpha series that are now available for the first time in the Sony 7R series:

• Continuous real-time tracking
• faster and more accurate high-density AF system with wide autofocus range

continuous

• shooting at up to 10 fps with AF/AE tracking
• silent, vibration-free shooting at up to 7 fps
• high-speed continuous shooting of up to 583 compressed RAW images9

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In addition, the Alpha 7R V has focus features that support high resolution, such as Full-Time DMF (direct manual focus at any time) and Focus Bracketing, a highly sought-after feature that enables the creation of images with focus stacking

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Exceptionally high resolution, as expected from the Sony Alpha 7R series you've come to expect

The latest BIONZ XR image processor and Exmor R CMOS 35mm full-frame sensor with rear-exposed design and approximately 61.0 effective megapixels combine to deliver stunningly detailed images with the Alpha 7R V. The BIONZ XR processor ensures that the resolution potential of the camera sensor is fully exploited. As a result, the Alpha 7R V achieves the highest low-sensitivity resolution in the entire Alpha series to date. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies, and a wide dynamic range of 15 stops for stills.

With a high-precision image stabilization unit, advanced gyro sensors, and optimized stabilization algorithms for stills and movies, the Alpha 7R V's entire image stabilization system is

state-of-the-art

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In addition to the 8-stop2 compensation effect for stills, the new stabilization algorithm also provides precise, pixel-level detection and control, and uses the full potential of the sensor's 61.0 megapixel resolution to bring out the finest subject details. Pixel Shift Multi-Shot has also been further optimized for Sony's latest camera: This function takes advantage of the high-precision integrated image stabilization. Several images, each minimally shifted, are captured in quick succession and then assembled on the computer into a single image with outstanding resolution. Using the latest version 3.5 of the Imaging Edge Desktop computer application, minute movements at the pixel level, such as changes in the position of the subject or leaves on a tree, are automatically detected and corrected, resulting in a perfectly composed image. From data equivalent to approximately 963.2 million pixels, composite images of approximately 240.8 million pixels (19,008 x 12,672 pixels) can be created from 16 shots. Furthermore, the Alpha 7R V supports precise and versatile external flash control for even more creative freedom. Even photos and videos in difficult lighting conditions are no problem: the Alpha 7R V effectively suppresses flickering artificial light.

A number of other functions further increase flexibility when shooting

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• Lossless compression of RAW images, size and quality of RAW images selectable
• significantly expanded focus and exposure bracketing (bracketing)
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• Creative Look settings available for photos and videos
• high-quality HEIF images with high compression efficiency
• wide brightness range when displayed on a large monitor

Videos with cinema feeling

The Alpha 7R V shines not only with outstanding photo features, but also with advanced features when filming. With 8K1 24/25p video, 4K video oversampling of 6.2K without binning, highly efficient MPEG-H HEVC/H.265 encoding, intra-recording, 4:2:2 10-bit recording, and more, Sony's latest camera ensures excellent image quality and flexible editing. In addition, the Alpha 7R V offers advanced Scene Recognition for the most reliable real-time tracking yet, Breathing Compensation, the ability to use camera metadata for post-processing, and advanced built-in image stabilization. In addition to the camera's own image stabilization in Active mode for smoother handheld shooting, the Alpha 7R V is also compatible with select lenses that feature built-in image stabilization for extra blur-free shooting

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Outstanding usability and reliability

The Alpha 7R V combines professional reliability with a compact, lightweight design. The camera features a 9.44 million-dot electronic viewfinder and a new four-axis, multi-angle LCD monitor that combines the advantages of a conventional tilting screen with the flexibility of a side-folding, rotating and tilting display. In addition, the Alpha 7R V features two CFexpress Type A/SDXC-compatible media slots and a brand-new menu system with touch operation and a wide range of customizable functions.

With state-of-the-art connectivity options, the Alpha 7R V makes it easy for professionals to get the job

done

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Data can be transferred at high speed via a 2×2 MIMO WLAN connection (802.11ac) or wired via the USB-C port, which is compatible with SuperSpeed USB 10 Gbps. The new USB streaming features not only enable efficient remote shooting and transfer of photo and movie files, but also support UVC/UAC: this allows users to stream directly from the camera, even in 4K resolution (QFHD) with audio.

In line with feedback from professional users, the Alpha 7R V features optimized heat dissipation for longer shooting times, an improved dust- and moisture-resistant design, a rugged magnesium alloy body, and other enhancements. This ensures reliability even in tough working conditions. In

addition, the Alpha 7R V is compatible with the new PCK-LG3 screen glass protector, which protects the LCD monitor from smudges and fingerprints without affecting touch sensitivity

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A professional camera with lasting features

Sony has taken measures to reduce the environmental impact of this product at every stage of its life cycle: from product development to supply chain and production to packaging. Sony aims to inspire by using energy and resources as efficiently as possible. Recycled plastics such as SORPLAS were used for parts of this camera. In addition, the camera is manufactured in a factory that uses renewable energy, and

Sony strives to use packaging materials that are plastic-free yet offer good protection against shock and impact. Vegetable nonwovens are used for product bags. All of this helps minimize environmental impact.

Tamron 20-40mm f2.8 Di III VXD Sony E-mount

Designed

for Sony full-frame mirrorless cameras with E-mount mounts, this exceptional 20-40mm F2.8 standard high-speed zoom lens is an excellent choice for many everyday photo and video shoots. With a Zoom range from 20mm ultra-wide to 40mm standard focal length, it is currently the smallest and lightest lens in its class. The

20-40mm F2.8 achieves outstanding imaging performance across the entire focal length range. It is ideal for both demanding photography and for making creative videos for vlogs. The lens is equipped with Tamron's proven VXD autofocus with linear motor (Voice-coil eXtreme-torque Drive). VXD technology is characterized by particularly quiet and agile focusing that achieves very high precision even in dynamic situations. The shortest possible focusing distance of only 17 cm and the maximum magnification of 1:3.8 in the wide-angle range make the lens also recommendable for expressive close-ups

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High speed F2.8 and compact design

The 20-40mm F2.8 is a fast standard zoom born from the desire to create a compact, easy-to-carry lens. It offers a constant F2.8 open aperture throughout the Zoom range of 20mm to 40mm, and is particularly compact and lightweight, measuring just 86.5mm in length and weighing 365g. The 40mm standard focal length is primarily suited for snapshots, portraits, and food photos, and the 20mm wide-angle Utra focal length for stunning landscape shots with striking depth - something that's difficult to achieve with a conventional fast standard zoom lens with an initial focal length of 24mm.

Fantastic family videos, vlogs and other online content.

Compact and lightweight, the 20-40mm F2.8 features excellent handling and is well balanced even when used with camera accessories or gimbal stabilization systems. It's the optimal general-purpose lens that lets you never miss a photo or video opportunity, whether it's spontaneous shots in everyday life, sweeping landscapes while traveling, or attractive selfies with a wide background

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