Sony Alpha ILCE-7R V + Tamron 28-300mm f4-7.1 Di-III VC VXD Sony E

Sony Alpha ILCE-7R V

A new era of resolution: The α 7RV impresses with outstanding AI-based scene recognition and rapid processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K and lets you capture subject details and textures in unrivaled quality. In addition, the camera offers an optimized integrated image stabilization system with up to 8-stop compensation, a unique three-axis adjustable display and a high-resolution electronic viewfinder for a professional shooting experience. With high-speed connections, the α 7RV is a groundbreaking innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits.

AI-based autofocus

With unique AI-based technology, you get accurate, fast and consistent autofocus tracking of subjects in real time. The AI-based detection works even better with people, animals and birds and now for the first time also recognizes insects, cars, trains and planes. With this professional camera, you can create razor-sharp photos and video content even in challenging conditions.

Outstanding detail

The 61 MP back-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second and the enhanced Pixel Shift shooting mode gives you huge 240 MP images with outstanding detail. Nature and wildlife enthusiasts can use the APS-C mode to extend their range and achieve maximum 26MP quality.

8K and 4K60P video recording

In addition to 8K and 4K recording, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables a long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses.

Designed for professionals

The α 7RV optimizes the shooting experience for professional users with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels and a new, uniquely adjustable touchscreen. With a ruggedized body, the α 7RV provides a seamless platform for photographers and videographers who want to focus on their craft.

High-speed transmission and connectivity

For professional requirements, the α7RV offers advanced connectivity with a transmission speed of 2.4 GHz/5 Ghz via high-speed Wi-Fi and a 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera allows shooting on CFexpress Type A and SD in two card slots, providing a reliable media storage solution.

Optimize your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera. Make optimum use of the camera's resolution and unique autofocus system for your purposes and enjoy unique Sony functions such as Breathing Compensation.

IV is followed by V: The new Alpha 7R V full-frame camera from Sony offers an unprecedented high-resolution image experience with AI-based autofocus

A new Artificial Intelligence (AI) processing unit combined with a high-resolution 61 MP image sensor and BIONZ XR Processing Engine for the best image quality ever in an Alpha body.

The Alpha 7R V combines the highest resolution image sensor of Sony with a new AI (Artificial Intelligence) processing unit for the best image

quality ever

in

an Alpha body

.AI-based image recognition - a first in an Alpha camera - and the powerful BIONZ XR image processing engine - a first in the "R" full-frame series. The combination of the high-resolution sensor and these processors enables a new breakthrough in scene recognition and capture for both stills and video.

The new Alpha 7R V offers 61.0 megapixel image resolution for stills, 8K video output, the most effective 8-stop image stabilization of any Sony Alpha cameras to date, a new four-axis multi-angle monitor, high-speed communication functions, outstanding operability and smooth workflow integration. This makes Sony's latest camera ideal for professionals who need a first-class tool for high-resolution photography.

"The latest model in our Alpha 7R series is the perfect example of our relentless drive to develop industry-leading imaging technologies," says Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. "We are very excited to introduce the brand new Alpha 7R V with its exceptionally advanced AI integrations that enable next-generation autofocus capabilities. And we're looking forward to seeing what our community will achieve with the new Alpha 7R V."

Optimized AF based on a newly developed AI processing unit

The Alpha 7R V offers next-generation autofocus with advanced scene recognition thanks to new AI (Artificial Intelligence) based processing that incorporates Deep Learning. The cutting-edge AI processing uses detailed information to assess human postures. This greatly improves the precision of the camera's scene recognition and fully exploits the potential resolution. In addition, several new subject types have been added to the AI-based scene recognition, including vehicles and insects.

In addition to the advanced AI technology, the Alpha 7R V also offers optimizations of numerous popular functions of other cameras of the Sony Alpha series, which are now available for the first time in the Sony 7R series:

• continuous real-time tracking
• faster and more accurate high-density AF system with wide autofocus range
• continuous shooting at up to 10 fps and AF/AE tracking
• silent, vibration-free shooting at up to 7 fps
• high-speed continuous shooting of up to 583 compressed RAW images9

In addition, the Alpha 7R V features focus functions that support high resolution, such as Full-Time DMF (direct manual focusing possible at any time) and Focus Bracketing, a highly sought-after function that enables the creation of focus-stacked images.

Exceptionally high resolution, as you would expect from the Sony Alpha 7R series

The latest BIONZ XR image processor and the Exmor R CMOS 35 mm full-frame sensor with back-illuminated design and approx. 61.0 effective megapixels together ensure that the Alpha 7R V produces breathtakingly detailed images. The BIONZ XR processor ensures that the resolution potential of the camera sensor is fully exploited. As a result, the Alpha 7R V achieves the highest resolution at low sensitivity in the entire Alpha series to date. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies and a wide dynamic range of 15 stops for stills.

With a high-precision image stabilization unit, advanced gyro sensors and optimized stabilization algorithms for stills and movies, the entire image stabilization system of the Alpha 7R V is state-of-the-art. In addition to the 8-stop compensation effect2 for stills, the new stabilization algorithm also offers precise, pixel-accurate detection and control and uses the full potential of the sensor's 61.0 megapixel resolution to bring out the finest subject details. Pixel shift multi-shot has also been further optimized for the latest camera from Sony: This function makes use of the high-precision integrated image stabilization. Several minimally shifted images are taken in quick succession, which are then combined on the computer to create a single image with outstanding resolution. Using the latest version 3.5 of the Imaging Edge Desktop computer application, the smallest movements at pixel level, such as changes in the position of the subject or the leaves on a tree, are automatically detected and corrected to create a perfectly composed image. Data corresponding to around 963.2 million pixels can be used to create composite images of around 240.8 million pixels (19,008 x 12,672 pixels) from 16 shots. The Alpha 7R V also supports precise and versatile external flash control for even more creative freedom. Even photos and videos in difficult lighting conditions are no problem: the Alpha 7R V effectively suppresses the flickering of artificial light.

A range of additional functions further increase flexibility when taking photos:

• lossless compression of RAW images, selectable size and quality of RAW images
• significantly enhanced focus and exposure bracketing
• Creative Look settings available for photos and videos
• High-quality HEIF images with high compression efficiency
• Wide brightness range when displayed on a large monitor

Videos with a cinematic feel

The Alpha 7R V not only shines with outstanding photo functions, but also with advanced functions for filming. With 8K1 24/25p video, 4K video oversampling of 6.2K without binning, highly efficient MPEG-H HEVC/H.265 encoding, intra-recording, 4:2:2 10-bit recording and more, Sony's latest camera ensures excellent image quality and flexible editing. In addition, the Alpha 7R V offers advanced scene recognition for the most reliable real-time tracking yet, breathing compensation, the ability to use camera metadata for post-processing and advanced built-in image stabilization. In addition to the camera's own image stabilization in Active mode for smoother handheld shooting, the Alpha 7R V is also compatible with selected lenses that feature built-in image stabilization for extra blur-free shooting.

Outstanding usability and reliability

The Alpha 7R V combines professional reliability with a compact, lightweight design. The camera features a 9.44 million dot electronic viewfinder and a new four-axis multi-angle LCD monitor that combines the benefits of a conventional tilting screen with the flexibility of a side-folding, rotating and tilting display. The Alpha 7R V also features two CFexpress Type A/SDXC compatible media slots and a brand new menu system with touch operation and a wide range of customizable functions.

With state-of-the-art connectivity options, the Alpha 7R V makes work easier for professionals. Data can be transferred at high speed via a 2×2 MIMO WLAN connection (802.11ac) or wired via the USB-C port, which is compatible with SuperSpeed USB 10 Gbit/s. The new USB streaming functions not only enable efficient remote shooting and transfer of photo and movie files, but also support UVC/UAC, allowing users to stream directly from the camera, even in 4K resolution (QFHD) with audio.

In line with feedback from professional users, the Alpha 7R V offers optimized heat dissipation for longer shooting times, an improved dust- and moisture-resistant design, a robust magnesium alloy body and other optimizations.

The Alpha 7R V is also compatible with the new PCK-LG3 glass screen protector, which protects the LCD monitor from smudges and fingerprints without affecting touch sensitivity.

A professional camera with sustainable features

Sony has taken measures to reduce the environmental impact of this product at every stage of its life cycle: from product development to supply chain, production and packaging. Sony aims to inspire by using energy and resources as efficiently as possible. Recycled plastics such as SORPLAS were used for parts of this camera. In addition, the camera is manufactured in a factory that uses renewable energy.

Sony strives to use packaging materials that are plastic-free and still offer good protection against bumps and knocks. Vegetable nonwovens are used for the product bags. All this helps to minimize the environmental impact.

Tamron 28-300mm f4-7.1 Di-III VC VXD

The Tamron 28-300mm f4-7.1 Di-III VC VXD is a versatile all-in-one Zoom lens with a 10.7x Zoom factor, specially designed for full-frame mirrorless cameras with Sony E-mount cameras. Despite its impressive range, the lens remains compact, with a length of only 126 mm and a weight of just 610 g. Equipped with the VXD (Voice-coil eXtreme-torque Drive) linear motor focusing mechanism, it offers fast and precise focusing over the entire Zoom range.

The lens is equipped with Tamron VC (Vibration Compensation) image stabilization, which enables sharp hand-held images even when shooting at 300 mm telephoto or in low light conditions. Thanks to a minimum object distance (MOD) of 19 cm and a maximum magnification ratio of 1:2.8 in the wide-angle range, the lens offers users access to the world of macro photography.

The lens is equipped with a focus button and a connection for the Tamron Lens Utility software developed by Tamron, which significantly expands the creative possibilities for photos and videos. Thanks to its weatherproof construction and fluorine protective coating on the front lens, it is robust and reliable. With the 28-300mm F4-7.1 VC, users can cover a wide range of shooting situations with just one lens.

A 10.7x Zoom lens for full-frame mirrorless cameras, covering the focal length range from 28mm wide-angle to 300mm telephoto

The 28-300mm F4-7.1 VC is characterized by its impressive 10.7x Zoom range. In response to feedback from users that 200 mm in the telephoto range is often not enough for an all-in-one Zoom lens, Tamron has extended the focal length to 300 mm. The lens impresses with its handiness and compact design. It is ideal for a wide variety of shooting situations in everyday life and when traveling, including landscapes, snapshots, portraits and sports photography. This extremely versatile lens allows the user to cover any shooting situation without having to change lenses.

Excellent image quality

This Zoom lens from Tamron consists of an optical construction with 20 elements in 13 groups. It contains an XLD (eXtra Low Dispersion) element and an LD (Low Dispersion) element to effectively control aberrations, especially chromatic aberrations. The BBAR-G2 (Broad-Band Anti-Reflection Generation 2) coating reduces ghosting and flare, resulting in clear images even in backlit conditions. As a versatile Zoomlens for full-frame mirrorless cameras, it guarantees outstanding image quality.

Compact and lightweight lens design

Despite its impressive focal length range of 28 mm wide-angle to 300 mm telephoto, the lens remains extremely compact with a length of just 126 mm and a weight of 610 g. It is small

and versatile enough to

be used in

a variety of

situations. It is small and versatile enough to be taken anywhere and is perfect for those who often only want to use a lightweight camera bag. The lens also makes it easier to compose both stills and moving subjects, such as sports and wildlife photography, and is always easy to use.

Equipped with VXD, the first-class

linear motor

focus mechanism from Tamron

The 28-300mm F4-7.1 VC features the VXD autofocus drive, which uses the high-quality linear motor focus mechanism from Tamron. This ensures that the focus is adjusted quickly and precisely over the entire 10.7x Zoom range. Contrary to the common preconception that all-in-one Zoom lenses have slow autofocus, the fast operation of the lens allows the user to reliably capture even fleeting moments. In addition, the extremely quiet VXD ensures that photography and filming in conditions that require absolute silence are possible without any problems.

Tamron's proprietary VC image stabilization

Although the 28-300mm F4-7.1 is relatively compact, it features the VC mechanism developed by Tamron. This ensures smooth and stable images, particularly in the 300mm telephoto range of the 10.7x focal length range. The VC mechanism effectively reduces camera shake, which often occurs with telephoto shots or in poor lighting conditions, and enables the user to achieve sharp images even without a tripod.