Sony Alpha ILCE-7R V + Tamron 28-75mm f2.8

Sony Alpha ILCE-7R V

A new era in resolution, the α 7RV impresses with outstanding AI-based scene recognition and blazing processing speed - made possible by the latest BIONZ XR™ image processor. This ensures the highest full-frame image quality with 61 megapixels and video recording in 8K, letting you capture subject details and textures in unmatched quality. The camera also features an optimized built-in image stabilization system with up to 8 stops of compensation, a unique three-axis adjustable display, and a high-resolution electronic viewfinder for a professional shooting experience. With High Speed connections, the α 7RV is a breakthrough innovation for photo enthusiasts and professionals who want to capture every detail - whether in landscapes, wildlife photos or portraits.

AI-based autofocus

With unique AI-based technology, you get accurate, fast, and consistent autofocus tracking of subjects in real time. AI-based detection works even better on people, animals, and birds, and now, for the first time, detects insects, cars, trains, and planes. With this professional camera, you can create crisp photos and video content even in challenging conditions.

Outstanding details

The 61 MP rear-illuminated full-frame sensor and BIONZ XR™ image processor work together to deliver outstanding detail and accurate color reproduction, even in low light. The robust buffer enables continuous shooting at up to 10 frames per second, and the enhanced Pixel Shift shooting mode gives you huge 240 MP imager with superior detail. Nature and wildlife enthusiasts can use APS-C mode to extend their range and achieve maximum 26-MP quality.

Video recording in 8K and 4K60P

In addition to shooting in 8K and 4K, the α 7RV offers professional video recording with 10-bit 4:2:2, S-Cinetone and S-LOG image profiles. The heat dissipation system enables long recording time. The camera includes several features unique to Sony, including Active Stabilization and Breathing Compensation, which provide an exceptional experience with Sony lenses.

Designed for professionals

The α 7RV optimizes the shooting experience for professionals with built-in image stabilization (IBIS) with up to 8 stops of compensation, a high-resolution electronic viewfinder (EVF) with over 9 million pixels, and a new, uniquely adjustable touch screen. With its rugged body, the α 7RV provides a seamless platform for photographers and videographers who want to focus on their craft.

High speed transmissions and connections

For professional needs, the α7RV offers advanced connectivity with 2.4 GHz/5 Ghz transmission speed via High Speed WLAN and 10 Gbps SuperSpeed USB-C connection for remote control or fast content transfer. The camera enables recording to CFexpress Type A and SD in two card slots, providing a reliable media storage solution.

Optimize your experience with original Sony lenses

More than 60 original Sony lenses, such as the latest G Master and G Lenses, help you get the most out of your α camera. Make the most of the camera's resolution and unique autofocus system, and enjoy unique Sony features like Breathing Compensation.

Tamron 28-75mm f2.8 Di III VXD G2 Sony E-mount

Tamron is a pioneer in the class of compact fast standard Zoom lenses for mirrorless system cameras, and the new 28-75mm F2.8 G2 is the flagship of the next generation of lenses in this class. The 28-75mm F2.8 G2 is the successor to the 28-75mm F2.8 Di III RXD (modelA036). The evolution of the popular and globally awarded standardZooms represents Tamrons continued pursuit of the most powerful and user-friendly lens. As compact as its predecessor, the 28-75mm F2.8 G2 features a new optical design with greater resolving power and is compatible with the latest high-resolution system cameras. The Tamron-developed VXD (Voice-coil eXtreme-torque Drive) autofocus relies on a linear motor to ensure faster and more precise focusing. With a shortest focusing distance of18cm at 28mm and a maximum magnification of 1:2.7, the lens enables fascinating close-ups. The advanced ergonomic design of the body is focused on optimal handling of the lens.

TAMRON Lens Utility for custom functions

The lens is compatible with the new "TAMRON Lens Utility" software, specially developed by Tamron to configure its own lenses. After installing the program on a computer, the 28-75 mm F2.8 G2 can be connected to the computer via a connection cable to customize various functions of the lens or to update the lens firmware. With the help of the personal configuration, the lens can be optimally adapted to the respective shooting situation, for example photo or video.

Features of TAMRON Lens Utility

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Setting options of the focus button ("Focus SetButton")

• A-B Focus: The focus automatically switches between two predefined focus positions (A and B)

• Focus Preset: The focus focuses on a predefined distance

• Switching the focus ring function (focus/aperture): The focus ring can be used alternately for focus or iris adjustment

• Activation of a camera function: The focus button can be assigned a camera function

  *The focus button function can be reset

- Focus ring with various setting options

• MF

ring rotation:

• Change the direction of rotation of the focus ring (clockwise or counterclockwise)
• MF method: Selection of the focus method when using the focus ring
• Firmware update

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