Sony Alpha ILCE-9 III + Sony SEL 24-50mm f2.8 G

Sony Alpha ILCE-9 III

This latest addition to the Alpha 9 series is a groundbreaking development and features a newly developed Exmor RS™ image sensor - the world's first stacked 24.6 megapixel CMOS full-frame sensor with global shutter system. A revolution in camera design, tailor-made for sports and wildlife photography. Distortion in fast-moving scenes and viewfinder blackout during still image capture are a thing of the past. The Alpha 9 III can shoot continuous bursts at an astonishing 120 frames per second with full AF and AE tracking. The Alpha 9 III AI processing unit guarantees unprecedented subject recognition accuracy. It offers a maximum shutter speed of 1/80,000 second to freeze fast-moving subjects and enables seamless flash synchronization at all shutter speeds up to 1/80,000 second, avoiding the brightness drop of High-Speed Sync (HSS) to capture challenging scenes

A new technological edge

Alpha 9 III marks the beginning of a new era in photography. The newly developed Exmor RS™ image sensor is the world's first full-frame CMOS sensor with 24.6 megapixels and a global shutter system. No more distortion in fast-paced scenes. This pioneering technology guarantees perfect shots every time, even in video. High-resolution 4K video can be recorded at 120 fps without cropping, allowing precise preview of the angle of view. With 6K oversampling, it also delivers exceptional 4K image quality

Capture all fleeting moments

Blackout-free continuous shooting at up to 120 frames per second to ensure no more moments are

Thanks to the AI processor, all subjects are recognized and captured with impressive precision.

the new Pre-Capture function and Continuous Shooting Boost function allow you to either increase the frame rate or capture the action before pressing the shutter button, while retaining the option to shoot in RAW format

The fastest and most accurate autofocus yet

In addition to Sony's outstanding AI-based autofocus, this camera now recognizes subjects' eyes from a distance, giving professionals additional ways to capture uncompromisingly sharp shots. The electronic viewfinder with 9.44 million pixels and fast refresh rates ensures that subjects always remain in focus, even in dynamic environments. This enables sharper, clearer focusing that exceeds expectations

Shooting at lightning speed

Experience a breathtaking shutter speed of 1/80,000 second for the first time, making it possible to freeze moments that are imperceptible to the naked eye. In addition, the flash sync speed has been improved to match any desired shutter speed. Even in bright daylight, creativity can be unleashed in portrait photography

The ultimate professional tool

Meticulously designed for professionals, the Alpha 9 III focuses on convenience and speed of execution. This camera offers a robust and durable body design that features a new grip for improved handling. With a 4-axis multi-angle display, new customizable buttons and improved connectivity, it has been designed to meet the needs of professional photographers.

Sony SEL 24-50mm f2.8 G

The compact F2.8 Zoom SEL2450G lens from Sony, optimizes everyday shooting

offering outstanding G Lens™ resolution and great bokeh across the entire 24-50mm focal length range. With modern optics, outstanding sharpness and deep bokeh, it is ideal for both photography and videography. With two optimized linear motors, it delivers strong autofocus performance for fast and precise focusing. It is ideal for movies and perfect for gimbals and drones as it supports internal Active Mode Stabilization and Breathing Compensation. Thanks to its remarkably compact and lightweight design, it offers outstanding performance even under difficult conditions, whether you're shooting or filming

Powerful everyday hero

Compact and lightweight F2.8 full-frame Zoom lens with versatile Zoom, G Lens™ resolution and style for extensive creative possibilities. The ideal companion for daily content creation in photo and video

Compact but powerful

The compact SEL2450G offers high quality. 4 aspherical elements, 2 ED elements and 11 aperture blades deliver sharp images, minimal aberrations and smooth bokeh

Ready for action

The Sony linear motors ensure sharp subjects in photos and videos. High frame rates such as 4K120p and 30 fps are supported. The SEL2450G unleashes the full potential of the Sony Alpha cameras.

Creative close-ups

The SEL2450G shines with 0.3x maximum magnification and 0.19 m minimum focus distance. Ideal for product and nature photography, for more varied daily content

Ideal for filming

F2.8 aperture, quiet autofocus and minimal focus breathing. Supports Breathing Compensation and active stabilization of Sony for cinematic shots with an easy set-up

Intuitive and robust

Focus, Zoom, aperture rings for intuitive creative control. Fast manual focus with customizable buttons and MF with linear response. It is dust and moisture resistant, guaranteeing high reliability in all conditions